Email marketing is not a fixed concept that can be easily found in textbooks but rather an ever-evolving subject that you must constantly read up on to update your knowledge.
You can stay updated by reading up on the latest articles, newsletters published by industry thought leaders or scour the internet for bits and pieces of information on email marketing.
But why waste your time searching it yourself when experts have curated all of their knowledge on the topic into books to provide you with all the information you need in one place.
They dig deep into the topic to get you all the information you need to start or elevate your email marketing strategy. So, if you are someone who loves to read and are looking to expand your knowledge on email marketing, then here are some book recommendations for you.
1. Email Marketing Mastery by Tom Corson-Knowles
Who is it for: Email marketing amateur - Beginner level
What topics does the book cover:
- Basics of email marketing
- Email list building
- Autoresponders
- Conversions
- Email analytics
- Low-cost email marketing system
About the author
Tom Corson-Knowles is a marketing consultant, blogger, speaker who has helped thousands of entrepreneurs, employees, and freelancers in their marketing journey.
He has written more than twenty books on marketing, social media, writing, e-commerce, and entrepreneurship. Through this book, he aims to make learning email marketing a simple process by eliminating all the jargon and complicated explanations.
Format available: Kindle, Audible, Paperback
2. Ultimate Guide to Email Marketing for Business by Susan Gunelius
Who is it for: Small business owners and solo entrepreneurs - Intermediate level
What topics does the book cover:
- Email list building
- Conversion funnel
- Segmentation
- Personalization
- Analysis of email metrics
- Automation
- Revenue generation
About the author
Susan Gunelius is a marketing and strategic branding expert. She has more than 20 years of experience in marketing, copywriting, and branding.
She has written about ten books on branding, marketing, technology, and social media. Through this book, she aims to provide small businesses like you with the tools you would need to grow your email list, get your subscribers to engage, and convert them into customers.
Format available: Kindle, Ebook, Paperback
3. E-mail Marketing For Dummies by John Arnold
Who is it for: Newbies, small business owners - Beginner level
What topics does the book cover:
- Basic concepts of email marketing
- Incorporating emails into your business strategy
- Email campaign creation
- Email marketing strategy
- Benefits of email marketing
- Email delivery
- CAN-SPAM
- List building techniques
- Writing email copy
- Email design
- Incorporating social media into email marketing
- Email subject line
- Automation
- Email metrics
- Tracking and analysis
- Common mistakes and how to avoid them
About the author
John Arnold is a professional marketer, teacher, and entrepreneur. He has taught email tactics and strategies to several small business owners. He has also written several books on different forms of digital marketing.
Through this book, he aims to provide information about the basics of email marketing and some practical strategies for marketers and small business owners to employ while using it.
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4. A Step-by-Step Guide to Improve Email Performance by Mailmodo
Who is it for: Email marketers - Intermediate and Advanced level
What topics does the book cover:
- Analysis of email metrics
- Diagnosis of email campaign
- Optimizing campaign performance
- Knowledge from more than 50 email experts
- Email growth
- Personalization
- Lead nurturing
About the author
Mailmodo is a company that provides a complete email marketing solution and helps users create and send interactive emails to increase email conversions.
They have created this ebook to help you diagnose and fix any problems you might be facing with your campaigns to improve your email performance.
Format available: Ebook
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5. The New Email Revolution by Robert W. Bly
Who is it for: Email marketers - Beginner, Intermediate and Advanced level
What topics does the book cover:
- Perfecting email copy
- Email template selection
- Tracking email analytics
- Email deliverability
- Incorporation of media in the email
- Challenges in email marketing with its solutions
- Email CTAs
- Crafting engaging emails
About the author
Robert W. Bly is a marketing consultant and copywriter with decades of experience in the marketing field. He has written more than 90 books on various topics during his long career. And, he has written this book to teach you how to improve your email marketing using some best practices, techniques, and templates.
Format available: Kindle, Ebook, Paperback
6. The Email Lifeline by Anik Singal
Who is it for: Email marketers - Beginner and Intermediate level
What topics does the book cover:
- Simple list building techniques
- Email marketing ROI
- Factors to determine campaign success
- Choosing and promoting the right product
- Value of email traffic
- Event-based marketing
About the author
Anik Singal is an expert on email marketing and has been featured in several international publications like Inc500, BusinessWeek, and many more. Through this book, he aims to share his expertise on the topic and help provide you with all the information you need to create a successful campaign.
Format available: Kindle, Paperback
7. Email Persuasion by Ian Brodie
Who is it for: Digital and email marketers - Beginner and Intermediate level
What topics does the book cover:
- Email marketing basics
- Implementing email marketing for your business model
- Benefits of email marketing
- Sequence of actions to create successful campaigns
- Building email list
- Segmentation
- Creation of engaging emails
- Automation
- Branding in emails
- Ready to use template examples
About the author
Ian Brodie is a marketing consultant with decades of experience in the field. He works with businesses to help them find out how to market and sell their products.
Through this book, he aims to help you implement emails into your business model and create engaging emails to help convert your subscribers to customers.
Format available: Kindle, Ebook, Paperback
8. Email Marketing Demystified by Matthew Paulson
Who is it for: Email Marketers - Intermediate and Advanced level
What topics does the book cover:
- Email list building from scratch
- Value of email list
- Email copywriting
- Outbound email marketing
- GDPR
- How to avoid the spam folder
- Optimizing email marketing funnels
- Email deliverability
- Revenue generation
- How to choose email service providers
About the author
Matthew Paulson is a digital marketing expert and also the founder of MarketBeat, an Inc. 5000 financial media company. And he has written several books on business and marketing over the past few years.
Through this book, he aims to help companies build large email lists, compose compelling email copy, and generate revenue from different avenues.
Format available: Kindle, Audible, Paperback
9. Email Marketing Rules by Chad S. White
Who is it for: Email marketers - Intermediate and Advanced level
What topics does the book cover:
- List building
- Email metrics
- Analytics
- Email marketing rules
- Crafting email copy
- Strategy
- Checklists
- Step-by-step instructions for best practices
- Automation
- Framework to improve targeting
- Future of EM
About the author
Chad S. White is an author and researcher who has over 13 years of experience in the field. He is currently working at Oracle Marketing Consulting as the Head of research.
Through this book, he aims to demystify email marketing and help your business succeed in it.
Format available: Kindle, Paperback
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
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