Most marketers who answered our recent survey stated that email is their main marketing channel. As an email marketing platform that processes millions of emails, we are not surprised by this.
A well-crafted email marketing campaign can generate better ROI than any other marketing channel because you can communicate directly with your customers or potential customers. And the better you are at effective email marketing the better your ROI will be.
But how can you do it? Let us figure this out together in this guide.
What is an email marketing campaign?
An email marketing campaign is a series of emails from a business to its customers, prospects, or stakeholders to share knowledge or nudge them to take specific actions like product purchases, ebook downloads, educational content, etc.
Types of email marketing campaigns you can send (with examples)
Different types of email campaign to send depends on which stage of the campaign the prospects are on. For example, if they have just joined your email list, you have to send them an email welcoming them.
Similarly, if people want to know more about you or your organization, then you have to make sure that you provide them updates through email newsletters every month.
The most common campaigns that organizations send are as follows:
1. Newsletters email campaign by Headspace
Source: Headspace
Headspace is an app for guided meditation. The images in their email newsletter design are thought out and tell a story in each of them. The newsletter itself is short and straightforward, and it’s perfect for people who don’t have the patience to scroll down.
2. Survey email campaign by Airbnb
Image Source: Airbnb
Airbnb has created a survey campaign that has a minimal design. The design makes the call to action button the essential feature of the email. In addition, it makes it clear to the user how they can take the survey without any other distracting elements in the email.
💡 Related guide: How to send interactive AMP email surveys
3. Welcome email campaign by Starbucks
Source: Starbucks
The welcome email from Starbucks shows a simple way to use an email call to action. It also entices the subscribers with complimentary coffee and other offers. These incentives give the users a reason to engage with the email. And along with the social media link at the bottom of the email helps to gain more social visibility.
Other than this example you can set up a welcome email series to wow customers in different ways with your different marketing efforts and type of email. For example, check out this great example of e-commerce welcome email flow to show relevant content to the right people.
4. Cart abandonment email campaign with Mailmodo
Cart abandonment emails are sent to customers who added the product to the cart and haven't placed the order. These emails nudge them to complete the order.
💡 Pro-tip: With Mailmodo, you can send interactive cart abandonment emails where customers can purchase products directly from emails.
5. Promotional email campaign by Pulp&Press
Promotional emails are sent to your customers to inform them about your products, offers, announcements, etc. Craft your promotional emails with a better CTA and subject line, and ensure you add an unsubscribe link to obey privacy laws.
6. Support feedback email campaign by Squarespace
These emails are sent to customers once they complete their chat with your support team. This helps ensure your customers get better support, and you can get feedback from them to improve further.
7. Product launch email campaign by Paddywax
Announce your new product launch and create a buzz around your product by sending product launch emails. Showcase the features of your product, pricing, and more inside the email and nudge your customers to take action.
8. Webinar invite email campaign by Mailmodo
Webinars are a great way to build brand identity, brand awareness and generate potential leads for your business. Send webinar invite emails to your email audience to get more attendees, and send follow-up emails after the event to nurture them.
When is the best time to send an email campaign?
Many factors contribute when deciding the best time to send your campaign. These include - the content of your emails, your audience habits, their geographical locations, and days of the week.
Studies say that the best hours are:
around 6 am when people wake up, and they’re often checking their phones;
around 10 am when customers check emails at the beginning of their day;
around 2 pm when people take breaks;
around 8 pm to midnight, people are usually free and might read emails before bed.
💡 Related guide: A guide to finding the right email cadence for higher engagements
Email marketing tool to send your first campaign
Mailmodo
Mailmodo is a email marketing platform that lets you send interactive AMP emails. AMP is a framework created by Google to help create interactive web-like emails that provide better conversion rates than traditional static emails.
In addition, Mailmodo offers a complete email marketing suite, including an email automation feature, a contact manager, and a template builder.
Pricing: Offers 21 free trial and
| Contacts | Email Sending Credits | Mailmodo Pricing |
|---|---|---|
| 2500 | 20000 | $49/mo |
| 10000 | 80000 | $74/mo |
| 50000 | 400000 | $249/mo |
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Foolproof tips for creating a successful email marketing campaign
Here are some tips from our email marketing experts to create and send successful email campaigns.
Have a clear goal for each campaign.
Warm up your email domain.
Set up a sunset policy.
Always segment your email list.
Implement authentication protocols.
Here are a few other tips from the experts:
"Understanding your audience is important. Once you know where they are in their customer journey, and what they are looking for, you can craft a better email marketing strategy. With personalisation and automation, you can time it better."
Mithun Jhawar, Associate Director of Marketing, SplashLearn
"Provide value with every email. We include sample marketing insights from our newsletter even in our subscription confirmation message. It'll increase brand affinity, open rates, conversion rates, and decrease unsubscribe rates."
Neal O'Grady, Co-Founder, Demand Curve
Create campaign ideas with
AI Email Campaign Planner
Create your first email campaign with Mailmodo
The thought of manually creating campaigns or managing contact lists alone can be alarming. Thus, using an email marketing platform like Mailmodo can be beneficial to make the most of your time.
Mailmodo provides tools to create email marketing campaigns, manage email lists, track email performance, and analyze your audience behavior and resources to be best at email marketing whether it's for enterprises, small businesses, online stores, or personal brands. You can learn about email marketing tips to follow, How to send automated emails, what different types of email businesses can send, and much more in our guides.
Here is how you can use Mailmodo:
Sign up on the platform.
Add your team to the platform.
Upload your contacts via CSV file, API, or importing through apps like Zapier, Hubspot, etc.
Pick a premade email template from the gallery.
Add your sender domain and whitelist your email address to send AMP emails.
You are all set to send your first email campaign and plan your next email.
