5 mins read
87% of brands consider email marketing an essential element for business success. Email marketing is not just a channel; it's one of the most powerful tools for engaging your audience and driving meaningful conversions. But mastering the art of email marketing requires more than knowing the right tools—it demands insight, strategy, and a dash of inspiration.
Whether you want to refine your messaging or optimize deliverability, these 30+ expert email marketing quotes will guide and inspire you.
So, let’s take you through the 30+ insightful email marketing quotes that we have curated for you.
Email is more than just a communication tool; it's a direct line to a consumer's heart. When crafted with care and delivered at the right time, it can yield extraordinary results that are virtually impossible to replicate.
The inbox is one of the most personal spaces online. Treat it with respect, and you’ll earn loyalty.
- Dharmesh Patel, Mailmodo
Segmentation is the name of the game in email marketing.
Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them.
Relevance is a key factor in email marketing. It’s not about the quantity of emails sent, but the quality.
- Jay Baer
The money is in the list, but the fortune is in the follow-up. The right emails turn subscribers into lifelong customers.
A good email makes the reader feel understood and offers them something of true value.
A well-written email is not just a sales copy. It's like having a one-on-one conversation with a potential customer.
Mobile email marketing is a crucial strategy to reach and engage your audience, especially as more people use smartphones and tablets to access their inboxes.
On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.
Email is a push channel, so we need to push it to work harder.
- Kath Pay
Invest in email marketing as a profit center, not a marketing expense.
Email is the most direct, personal communication channel we have.
Use low-commitment CTAs. Emails are invites; landing pages are parties.
- Matt Byrd
To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online or engage with social media.
Email is the most popular function on the SmartPhone, so let's call it what it is: A SmartMailer.
The single best time to send an email is right before they buy.
Don't automate just one email. This is probably one of the more controversial ones, but you're going to see it's actually super important so multi-ever campaigns are going to increase your ROI.
List building is like flossing. You know it’s good for you, but you don’t always feel like doing it.
Email is still the most effective marketing channel, so make sure your messages are more than just 'buy this'.
Your email list is your business’s biggest asset. The more value you give, the more you get in return.
How to write a good email: - Write your email - Delete most of it - Send
- Dan Munz
Email marketing is not about the next sale. It’s about building relationships with customers over time.
An email address is like a customer’s digital fingerprint
- David Daniels
Email’s history of renaissance is because it’s not only a highly effective channel for reaching people, it’s also preferred by users who are largely in control of who contacts them and what they see inside their inbox, even down to how email is categorized, tagged, and displayed.
True 'cold email' should be one-off communications to highly vetted recipients -- we've all had to do a cold outreach at some point -- vs the general 'rotate, spray and pray' models we see with a lot of these experts or coaches. If you have to ask, 'please pass this along to the right person' you're doing it very wrong. You should know the right person before sending them an email and you can't do that at scale.
In your emails, instead of just writing about your topics, tell a story that illustrates your points.
Email is the only place where people invite you to come into their inbox and communicate with them personally.
Email is a conversation starter. It’s not just about sending a message but opening up a dialogue.
The most effective emails don’t just promote; they provide value, educate, and inspire action.
Email marketing is like a first date. If you’re too pushy, you won’t get a second one.
The power of email marketing is in the consistent touchpoints. The more you engage, the more trust you build.
If you want to know more about email marketing and the strategies to follow, check out our complete guide below.
Email marketing constantly evolves, but its essence remains the same—building connection, trust, and engagement. That’s reflected in these email marketing quotes we’ve shared with you. Drawing inspiration from these industry leaders, you can create campaigns that resonate with your audience and get great results. So, give your ideas and thoughts a new perspective and take on your email marketing efforts with a new mindset.
You made it till the end! Here's what you can do next to grow your business:
Free guides, ebooks, and other resources to master email marketing.
Send forms, carts, calendars, games and more within your emails to boost ROI.
30-min free email consultation with an expert to fix your email marketing.
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