About 72% of customers say they engage with marketing messages personalized according to their interests and preferences. That shows how important personalization is. By sending personalized emails based on their preferences, businesses can drive engagement and get the most out of their email marketing efforts.
While personalizing emails for each customer can be effective, it becomes challenging and near-impossible to maintain that as your email list grows and you scale your email marketing efforts. This is where email personalization tools play an important role, streamlining the process and making it easy to manage big campaigns.
This guide contains a curated list of the 6 best email personalization tools that we've shortlisted, along with their key features and pricing so it becomes easy for you to take your pick.
6 best email personalization tools
Take a look at the below charts which show ratings of various email personzalition tools followed by a more detailed description of each tool to help you make a well-informed choice.
1. Mailmodo
Mailmodo is an all-in-one email marketing platform that helps you create and send interactive emails without writing a single line of code. These interactive emails allow your users to submit forms and feedback, answer surveys and even play games within your emails.
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It offers an easy-to-use interface with a drag-and-drop email builder to design these emails and trigger campaigns based on contact data and email lists. Additionally, it includes a visual journey builder that helps you create drip campaigns and map customer journeys.
You can also manage your contact list on Mailmodo and create dynamic segments based on various criteria. You can upload your contacts manually or connect them to a form on your website so a new contact is added to your contact list on Mailmodo whenever a user fills the form on your website.
They also have an AI email writer and an AI subject line generator to write your emails and subject lines effortlessly. These AI tools also allow you to choose if you want to create personalized ones to increase your email open rates and customer engagement.
Key features:
Interactive widgets in a WYSIWYG editor
Google postmaster integration
450+ pre-designed responsive templates
Static and dynamic email list segmentation
A/B testing
Email automation
Visual journey builder to design user journey maps
Easy and dynamic personalization
Fragmented scheduling
Email analytics
Send time optimization
Pricing:
| Plan | Price (Billed Annually) | Number of Contacts |
|---|---|---|
| Lite | $39 | 2500 |
| Pro | $79 | 2500 |
| Max | $159 | 2500 |
Rating:
G2: 4.6 out of 5 stars ( 138 reviews)
Capterra: 4.5 out of 5 stars ( 26 reviews)
2. Mailchimp
Mailchimp is an intuitive platform that helps you create personalised emails to target your audience with behaviour-based automations and segments.
You can use Intuit Assist, an AI-powered tool that helps you quickly create relevant content such as headlines and email copy. It also helps you to create fully built emails,— all you need to do is review, edit, and publish. You can also use AI-powered design tools to create professional logos and other design elements using your imported brand kit.
Key features:
Drag-and-drop email builder
Pre-designed responsive templates
Automated email campaigns
Multivariate testing and A/B testing
Integrations with 300+ apps
Dedicated onboarding support
Spam testing and inbox previews
Pricing:
| Plan | Price (Billed Annually) | Number of Contacts |
|---|---|---|
| Free | Free | 500 |
| Essentials | $4.56/month for 12 months | 500 |
| Standard | $6.81/month for 12 months | 500 |
| Premium | $136.23/month for 12 months | 500 |
Rating:
G2: 4.4 out of 5 stars ( 5195 reviews)
Capterra: 4.5 out of 5 stars ( 17,176 reviews)
3. Mailjet
Mailjet is an easy-to-use email marketing platform that helps you design and send responsive emails in a few minutes.
It offers an intuitive drag-and-drop email editor, you can create emails in a few minutes, either from scratch or by customizing the various pre-designed templates. You can personalize your email based on your contact’s details, from how it appears in their inbox to the content they see. Next, the Inbox preview tool helps you get a preview of how your emails will display across different devices and email software.
Key features:
Template library with 1000 pre-built emails and forms
Group subscribers with similar interests and behaviors
Dynamic sections that show different messages in a campaign based on the recipient.
Automate key touchpoints with welcome, onboarding, and date-based emails.
Run tests on sender name, subject line, and visuals—test up to 10 versions.
Manage email lists
Create GDPR-compliant subscription widgets
Click maps and campaign comparison tools
Pricing:
| Plan | Price | Number of Emails |
|---|---|---|
| Free | Free | 6000 |
| Essentials | $17/month | 15000 |
| Standard | $27/month | 15000 |
| Custom | Upon request | - |
Rating:
G2: 4.0 out of 5 stars ( 157 reviews)
Capterra: 4.3 out of 5 stars ( 421 reviews)
4. ActiveCampaign
ActiveCampaign is a powerful email marketing platform that makes creating personalized email campaigns through automation easy. You can create automated workflows with triggers depending on customer behavior saving time while improving engagement.
It offers 250+ pre-built templates that help you create personalized emails. You can include headings, flexible layout options, customizable buttons, images, and other media. With the help of dynamic and conditional content blocks, you can show different email copy for different users.
Key features:
Live chat and email support
900+ pre-built automations
Organize contacts into specific groups
Schedule and send campaignsl
Pricing:
| Plan | Price | Number of Contacts |
|---|---|---|
| Starter | $15/month | 1000 |
| Plus | $49/month | 1000 |
| Pro | $79/month | 1000 |
| Enterprise | $145/month | 1000 |
Rating:
G2: 4.5 out of 5 stars ( 13,392 reviews)
Capterra: 4.6 out of 5 stars ( 2,458 reviews)
5. Klaviyo
Klaviyo is a marketing automation platform that helps you to personalize your email communication to better connect with your target audience. You can create specific audience segments and update them regularly to send relevant messages to people.
It offers 100+ customizable templates to create amazing emails. You can either use custom HTML/CSS to upload existing templates or create new ones from scratch. Also, you can show or hide logic to display specific content to certain segments.
Key features:
Drag-and-drop email builder
Pre-designed templates for easy email creation
Automated email and SMS campaigns
Dynamic content to tailor messages
A/B testing
Real-time analytics
Precise multichannel attribution
Built-in forms and pop-ups
350+ pre-built integrations
Hyper-precise segmentation
Pricing:
| Plan | Price | Number of Contacts |
|---|---|---|
| Free | $15/month | 500 |
| $20/month | 500 | |
| Email and SMS | $35/month | 500 |
Rating:
G2: 4.6 out of 5 stars ( 1043 reviews)
Capterra: 4.6 out of 5 stars ( 440 reviews)
6. Brevo
Brevo is an email marketing solution that enables marketers to create targeted campaigns depending on customer data such as purchase history, demographics, and subscriber activity.
You can set up workflows for different scenarios and increase your email opens and clicks through segmentation. The tool helps you insert placeholders into email templates where you can enter contact-specific data such as recipient’s name and preferences.
Key features:
Drag and drop editor
Email support
A/B testing
Predictive sending
Transactional emails
24/7 email and phone support
Create dynamic lists
Multi-user access
Enterprise-grade security
Pricing:
| Plan | Price | Number of Contacts |
|---|---|---|
| Free | $0/month | 300 |
| Starter | $9/month | 5000 |
| Business | $18/month | 5000 |
| Enterprise | Custom price | Unlimited contacts |
Rating:
G2: 4.5 out of 5 stars ( 1985 reviews)
Capterra: 4.6 out of 5 stars ( 2251 reviews)
Conclusion
By using the tools discussed above, you can personalize your emails to improve engagement and conversions. Whether you’re just starting out or looking to improve your email marketing game, these tools can help you create meaningful email experiences that resonate with your audience. With the right email personalization software, you can deliver relevant and personalized emails that bring great results.
