14 Key Email Signature Statistics to Know in 2024

Email signatures are one of the best ways to present yourself as an authoritative person or organization. It not only increases visibility but also makes your brand look legitimate. Are you wondering how businesses are using business email signatures? This guide covers some key email signature statistics you should know.

How do we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

14 Email signature statistics

This list of email signature statistics will help you understand how businesses use email signature, the objectives and other key insights of email signature:

1. 89.9% of individuals employ a single email signature, while up to 10 distinct signatures are used by 8.6%. (Source: Hubspot)

2. The primary purposes of email signatures include lead generation (18.8%), social media promotion (15.86%), and the construction of an email newsletter list (10.2%). (Source: Hubspot)

3. Approximately 44.4% of users refresh their email signatures every six months or less. (Source: Hubspot)

4. Utilizing email signatures, the main objectives are maintaining uniform signatures company-wide (25.1%) and bolstering branding and awareness (28.7%). (Source: Mailtrap)

5. A substantial 44.4% of users update their email signatures 2-4 times annually, demonstrating their commitment to keeping their signatures relevant. (Source: Mailtrap)

6. Signature updates occur once every few years for 31.6% of users. (Source: Mailtrap)

7. Instagram (69.3%) and Facebook (62.1%) are the top two social networks incorporated into email signatures, with LinkedIn ranking third at 42.3%. (Source: My signature)

8. In addition to essential elements, marketers commonly include social media links (75.8%), CTAs (32.3%), and disclaimers (29%) in their email signatures. (Source: My signature)

9. 62% of respondents use email signatures for marketing, with 45% using them regularly and 18% using them occasionally. (Source: Mediapost)

10. 41% of surveyed use email signatures to enhance branding and increase brand visibility. (Source: Mediapost)

11. The success of signature campaigns is tracked by 79% of brands through click monitoring. (Source: Mediapost)

12. A CTA is included in the email signature of 52.6% of users. (Source: Mailmodo)

13. In April 2023, 78% of UK marketers emphasized the importance of consistent branded signatures across all company emails. (Source: Statista)

14. Among email signature management platform users, 67% anticipate email signatures to assist in lead generation. (Source: Statista)

Wrap up

These were some key email signature statistics including the importance, usage and updates. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.