Email copy is the most crucial part that decides whether your email converts or not. It makes the recipients read and ingest your message or trash it. So writing an engaging and persuasive email is not just a valuable skill but an indispensable requirement for an email marketer.
This guide will discuss how to craft successful email marketing copy to achieve higher conversions and engagement.
10 Best Tips to write email copy that converts
The value of your email copy
Identify the objective of your email
Know your target audience
Make your email copy conversational
Use preheader text to your advantage
Proofread your email copies
Create different email versions and test it
Keep your email copy short and relevant
Place a suitable call to action or CTA.
Conclusion
10 Tips to write email copy that converts
1. The value of your email copy
The ultimate goal of using email as a marketing channel is to reach your customer. But, even though you may have crafted a killer subject line and got a good open rate, there will be no conversion if the email body isn't persuasive enough. Thus good email copies are essential to your business.
Creating such persuasive and awesome email copies might look difficult, but it can be done with some practice and keeping the following points in mind while writing the email content.
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2. Identify the objective of your email
The first important step for your email marketing campaign is identifying your goals.
You should write an email copy that delivers precisely what you want them to do.
Avoid including unnecessary information or options as it can to lower clicks.
Simplify your email copy by creating a specific conversion aim before writing.
For example, consider this email campaign from Flipkart. They have made the goal clear to get their recipients to buy kitchen essentials. They have mentioned the subject line's aim and give the "shop now" options, redirecting the recipients to the cart.
3. Choose a copywriting framework
If you’re suffering from Copywriter’s Blank Page syndrome (CBPS), you might want to consider using a copywriting framework that helps you organize your thoughts and present them in a presentable format. Here are a few that you can leverage in your email copywriting.
PAS
- Problem - describe a pain point
- Agitate - elaborate on the problem
- Solution - provide a solution
FAB
- Features - explain product features
- Advantages - advantages of the features
- Benefits - how the recipients will benefit
AIDA
- Attention - Grab attention with a catchy statement
- Interest - deliver information that interests the reader
- Desire - benefits of your product
- Action - lead to action of signing up, ordering, etc.
4Ps
- Picture - present a picture that catches attention
- Promise - talk about what your product will deliver
- Prove - provide customer testimonials and feedback
- Push - push them to take action
5Gs
- Grab - grab attention
- Glue - connect and relate with them
- Give - provide a solution
- Get - what are they going to get, end result of your solution
- Grow - help them grow
💡 Related guide: The All-in-One Guide to Email Copywriting 2023