July is the perfect holiday month that comes with a vibe of sports, summer and energy. This is a great time to send your customers emails about the latest sports updates, offer discounts and tips on how to make summers interesting. In this guide, you will find some of the best July newsletter ideas to try this summer.
Special days in July
July is the perfect holiday month for sports enthusiasts and avid travelers. You can use these special days list to send relevant newsletters as per your niche/industry:
| Event | Date |
|---|---|
| Canada Day | 1st July |
| Independence Day (USA) | 4th July |
| World Chocolate Day | 7th July |
| World Population Day | 11th July |
| Paper Bag Day | 12th July |
| Bastille or French Independence Day | 14th July |
| Social Media Giving Day | 15th July |
| World Emoji Day | 17th July |
| International Friendship Day | 30th July |
5 engaging July newsletter ideas
July comes with a lot of sports events like Women’s FIFA world cup, Tour de France, Wimbledon etc. You can also try giving out summer fashion, holiday and well-being tips that can help your customers make summers even better.
1. Send sports related discount emails
Type: Campaign
Best for: B2C, D2C
Since July is the month of notable matches that are held around the world, this is a great time for you to send out emails on sports merchandise, equipment or other sports related products that can attract the customer to buy and stay connected with your brand.
One example of this is:
Source: Kikly
Here’s a sample discount offer email template that you can use.
2. Send live updates of the event
Type: Newsletter Best for: B2C, D2C
With international events like Tour de France, Wimbledon and FIFA happening around the world, people want regular updates of the event even while they are busy. Leverage this opportunity by regularly sending them email updates of the events and getting their attention. You can do this by mentioning the update on the subject line so when they see your email, they are intrigued by it and tend to open it.
Some intriguing subject lines around this type of newsletter can be:
Guess who won today?
You won’t believe who took the world cup home!
Could this match get even more interesting?
💡 Related guide: How to Find the Best Time to Send Emails
3. Run sports related prediction games or quizzes
Type: Newsletter
Best for: B2C, D2C
People love sports and absolutely love to talk about it. The best way to engage your audience during this time is to run contests, quizzes or prediction games. You can offer discounts, offers or cashbacks as a reward so that the customers are enticed to participate.
Some exciting email gamification ideas can be:
Word games about their favorite players or teams.
Spin-the-wheel
Quizzes
Scratch cards and more
Here's an example of this type of newsletter:
Interactive email platforms can be leveraged here to create these types of emails as the users can submit their answers in the email itself without having to visit any website or app. Check this Spin-to Win email template that you can use to make your emails entertaining.
4. Celebrate 4th of July with your customers
Type: Newsletter
Best for: B2C, D2C
The 4th of July is one of the most popular holidays celebrated in the USA and this is a perfect opportunity to engage and connect with your customers. Here are multiple ways to engage your customers with these ideas:
Share facts about Independence day
Run interactive contests or quizzes
Ask them to share their 4th of July moments or memories
Share about local events or gatherings
Share festive recipes and decorations
Here's an interactive 4th of July email template that you can use.
Read more about holiday email marketing here.
5. Make a friendly bond
Type: Campaign
Best for: B2C, D2C
Friendship day falls on 30th July and what's the best way to celebrate it with your customers and create a bond that they will remember for a long time. To implement this, you can try sending out friendship day themed newsletters including:
Sharing bonding stories of customers that formed through your brand or community.
Send exclusive friendship day discounts or gift cards to your special customers.
Share gift guides for friends and family.
Ask customers to share the cutest moments of pictures with their friends, family or pets and offer a reward for it.
Here's an example for this:
Source: MailDesigner365
Takeaway
July is the perfect time to bond and engage with your customers and these July newsletter ideas are sure to help you out. Here’s a Marketing Planner for 2023 by Mailmodo that you can use to get ideas around the year. Don’t miss out on creating emails that are interactive, friendly, full of energy and helpful. Happy emailing!
What you should do next
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