March, the month of Spring, also comes with awareness days like International Women's Day, Women's History Month, and St. Patrick's Day. This guide explores how to tailor your newsletters to these special occasions. Whether you're a blogger, marketer, or small business owner, our curated list of March newsletter ideas will help you captivate your readers.
What are some special days in March?
Here's a list of special days in March that you can refer to plan out email marketing for March:
| Event | Date | Newsletter |
|---|---|---|
| International Women’s Day | March 8th | Women's empowerment |
| No Smoking Day | Second Wednesday of March | No Smoking Awareness campaign |
| National Pi Day | March 14th | Share the story of Pi and why it is celebrated |
| St. Patrick’s Day | March 17th | Green-themed email campaigns |
| International Day of Happiness | March 20th | Share the Happiness campaign |
| World Forestry Day | March 21st | Environment Awareness |
| World Down Syndrome Day | March 21st | Raise awareness for people with Down syndrome |
| World Poetry Day | March 21st | Organize poetry competition/ giveaway |
| World Water Day | March 22nd | Raise awareness for saving water or create a relevant campaign around water if your product can accompany |
6 March newsletter ideas
March is filled with awareness days that can educate and empower the audience and create an opportunity to connect with the audience. For example, on Braille and Down Syndrome Day, which falls in March, NGOs can send newsletters to their audience to raise awareness and support disabled people worldwide.
Here are some great March newsletter ideas to consider with examples:
1. Showcase women's empowerment
Best for: B2C, D2C
To celebrate Women's Day the right way with your audience, consider sending an email campaign showcasing how your company encourages, empowers, and supports women. You can include an interview with one of your female employees, write about how they contribute to the company and give an appreciation to them.
Source: Chamaileon
2. Exclusive discounts for women
Best for: B2C, B2B
Offering exclusive discounts during March is the best time and is a fantastic way to engage your readers and show appreciation for their support, especially for women. In this newsletter, you can consider adding the following:
Women-centric products or services
Feature discounted product spotlights
Personalized product recommendations
Social sharing incentives
Limited-time offers
Here's a Women's Day discount and offers a template that you can use to create this type of newsletter.
💡 Related guide: Promotional Email Guide: How to Write, Best Practices And 11 Examples
3. Share an inspiring story
This newsletter idea is super inspiring and captivating. Sharing empowering stories of women in your industry or niche can be a great way to attract and inform your audience. Since it is National Women's History Month, you can also share stories of influential women in your industry. In this type of newsletter, consider adding these points:
Women's Achievements and Challenges
Encourage them to share the reader's story
Provide resources for further exploration of the story
Share links to the work of these empowering women
Source: Chamaileon
4. Collaborate with Women-owned businesses
Best for: B2B, B2C
The best way to celebrate Women's Day is to promote and collaborate with women-owned businesses. This empowers women and helps them grow. You can contact local women-owned businesses or brands that align with your audience's interests. Negotiate exclusive discounts or promotional codes that your readers can redeem during March.
Focus on 'by women, for women's businesses and products.
Make sure to share the story of the business to inspire the readers.
Consider collaborating with local and underrated businesses.
Check this Women's Day newsletter template out!
5. Share the happiness
Best for: B2C, D2C
As 21 March is World Day of Happiness, it is the perfect time to put a smile on your readers' faces and put them in a better mood. People love positivity and kindness, and to try this idea out, you can consider the following points:
Create a "Random act of kindness" challenge by providing a list of simple, thoughtful acts they can perform to spread happiness.
Share a moment from your workspace that showcases kindness or happiness, and ask them to share theirs.
Offer discounts as a reward when they complete a happiness challenge or engage with the newsletter.
6. Share spring trends
Best for: B2C, D2C
March is the start of the lovely spring season that brings a lot of new habits and trends. You can send out newsletters with spring-season trends for your particular niche, industry, or product to your email list. These can be some informative pieces that help the potential customers choose. This can even boost your open rates and help you stay relevant to your audience. Here are some more ideas related to this:
- Promote new products that are relevant to the spring season.
- Share tips and tricks for the spring season.
- Provide exclusive discounts like end-of-season sales or share fresh arrivals for spring.
Source: Email Tuna
6. Patrick's Day
Best for: B2C
St. Patrick's Day is widely celebrated in the USA on March 17th, and this is an excellent opportunity for you to link your seasonal products or organize trivia for your audience. This way, you can boost your marketing efforts by linking relevant products to your target audience. Here are some ideas for you to celebrate this with your audience:
Offer exclusive discounts or promotions tied to St. Patrick's Day.
Recommend green-themed apparel to try out.
Share recipes or decorations for St. Patrick's Day.
Source: Unlayer
7. Bring in some spring charm
Spring is in the air, and it's the perfect time to inject some seasonal charm into your email campaigns. Introducing the Spring Email Template that features nature-inspired graphics & a fresh color palette that will instantly brighten up your emails. You can send this newsletter on the first day of spring, that's March! It is an excellent idea since most of your subscribers are all ready for spring and expect something spring special from your side. Here's a free spring season email template to use for free:
8. Gamify and sell
60% of people say that they are more likely to engage with an interactive email, and over 50% would want to interact with content inside their emails.
So, do you want to boost your sales and engagement? Have you tried gamifying your newsletters yet? Increase the March madness with interactive gamification emails. You can use these interactive elements in your newsletters to:
- Create engaging word or phrase games.
- Offering discounts and deals with the help of interactive games.
- Welcome the customers with interactive games.
- Introduce your products or services with gamified emails.
As an example, here's a roulette email template you can use for your next March newsletter:
💡Here's a marketing calendar for 2024 that you can use to ideate campaigns and plan out the year.
March newsletter subject line ideas
Want some subject line ideas for your next March newsletter? Here are some:
- Last Chance: Don't miss out on our March Madness savings!
- March opportunities: What's in store for our customers?
- Discounts Marching In!
- Ready for a fresh start this March?
- Discover What's New This March!
- Have you planned your March adventures yet?
💡Check out more March newsletter subject line ideas in this guide.
Create captivating newsletters with Mailmodo
If you want to create newsletters that speak to your audience, you can start creating one using Mailmodo's email newsletter templates that you can customize and play with and see what works for your brand. Here's what the templates look like:
You can also benefit from AMP emails where you can use different interactive blocks or widgets like carousels, forms, etc so your subscribers can interact with it inside the email or even submit information without being redirected to the website.
