15 Mobile Email Statistics You Must Know as a Marketer

Mobile email usage has surged in recent years, with approximately 55% of global website traffic originating from mobile devices, excluding tablets. Are you fascinated about this too? This guide will help you understand mobile email statistics to know if you are a seasoned or budding email marketer.

Table of contents

• How did we collect this data?
• 15 mobile email statistics
• Wrap up

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

15 mobile email statistics

Here’s all the mobile email statistics you need to know if you are interested about mobile email usage across devices, industries and email clients.

1. Approximately 55% of global website traffic originates from mobile devices, excluding tablets (Source: Statista).

2. By the end of 2018, mobile email users had reached 2.2 billion (Source: Campaign Monitor).

3. 46% of smartphone users prefer to receive communications from businesses through email. (Source: Statista)

4. The market share for email apps shows that the Apple iPhone's native email app is in the lead, followed by Gmail (Source: Litmus).

5. Despite people primarily checking email on iPhone devices, Gmail remains the most-used email service, boasting over 1.5 billion users. (Source: CNBC)

6. Nearly 1 in 5 email campaigns needs to be optimized for mobile devices. (Source: Superoffice)

7. Implementing a mobile-responsive email design can lead to a 15% increase in unique mobile clicks (Source: Mailchimp).

8. Mobile clients account for 41.6% of email opens, webmail opens at 40.6%, and desktop opens at 16.2%. (Source: Litmus)

9. Mobile email opens can range from 26% to 78%, depending on your target audience, product, and email type. (Source: Vision6)

10. Work emails are 40% less likely to be checked on a smartphone than personal emails. (Source: Adobe)

11. Replies sent from phones are 54% faster than those sent from desktops. (Source: Yahoo Research)

12. Leisure, Sports, and recreation industry has the highest mobile email readership at 60.0%. (Source: Watson Marketing Benchmark Report)

13. B2C emails receive 47.8% more opens on mobile devices compared to B2B emails. (Source: DMA)

14. 28.4% of mobile email opens occur on iPhones, making it the most popular device for this purpose. (Source: Litmus).

15. 75% of Americans would delete an email if it is not optimized for mobile viewing. (Source: Brafton).

Wrap up

In conclusion, as a marketer in today’s world, it's important to understand the necessity of designing emails that are mobile-friendly. These mobile email statistics can help you understand the effectiveness and usage of mobile emails. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.