October or Spooktober is that time of the year when your subscribers are full of energy and ready to party. This can be your chance to elevate this excitement by sending relevant Halloween newsletters and getting their attention. This guide explores the best October newsletter ideas for the spooky month.
Special days in October
Here's a list of all the special events and days to consider sending newsletters on:
| Event | Date |
|---|---|
| International Coffee Day | 1st October |
| World Vegetarian Day | 1st October |
| World Animal Welfare Day | 4th October |
| World Teachers Day | 5th October |
| World Mental Health Day | 10th October |
| World Students Day | 15th October |
| Halloween Day | 31st October |
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5 Best October newsletter ideas
Consider these October newsletter ideas that are super engaging and will surely attract your subscribers' attention.
1. Design spooky emails campaigns
Type: Campaign
Best for: B2B,B2C,D2C
October is the month when we party a lot and celebrate Halloween. Halloween falls on 31 October every year. This is your chance to keep your email theme spooky and create Halloween offers on your website to attract more visitors and potential customers. An example of this idea could be:
Source: GetResponse
Here's a similar Halloween promotional email template you can try for free.
2. Host a fun trick-or-treat game
Type: Newsletter
Best for: B2C, D2C
Gamifying your emails is one of the best ways to make your subscribers engage and interact with the emails. During October, you can host fun and spooky games like Claw Machine, Roulette, Whack-A-Mole, and Knockdown email templates by Mailmodo that you can customize and send.
đź’ˇ Related guide:
3. Send exclusive Halloween product catalog
Type: Campaign
Best for: B2C, D2C
People actively look for costumes, decorations, treats, and other spooky-themed items as Halloween approaches. Offering a dedicated catalog with a carefully curated selection of Halloween products can boost your sales and enhance customer engagement and loyalty.
Here's an example:
Source: Moosend
Here's a free email template for the Halloween product launch to implement this idea.
đź’ˇ Related guide:
4. Spook your subscribers
Type: Newsletter
Best for: B2C, D2C
To celebrate Spooktober, the best way with your subscribers is to send them eerie and fascinating folklore, ghost stories, or urban legends related to the Halloween season. Make sure to tie it back to your brand or industry for relevance. Or you may also recommend some spooky movies, shows, or books that subscribers can enjoy during this season.
Here's an example of Airbnb suggesting some spooky-looking places to stay and travel to which resemble this idea:
Source: ReallyGoodEmails
Mental health awareness
Type: Newsletter
Best for: B2C, D2C
With World Mental Health Day observed on October 10th, there are many opportunities to promote mental well-being and support your readers' emotional health, which include:
- Mental health tips and resources
- Personal stories from your staff, customers, or community members about mental health issues and coping strategies
- Address the stigma around mental health
- Mindful Practices for the Workplace
- Endorse Mental Health Organizations
- Mindful exercises
Source: Workshop
Here's a similar wellness day template that you can use to create this type of newsletter.
Final takeaway
October is a fun and super positive month to send subscribers engaging and interactive Halloween newsletters. Moreover, you can also send some mindful tips and resources that can help your subscriber stay healthy.
Use this Marketing Planner for 2023 by Mailmodo to plan your marketing throughout the year.
