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How to Easily Setup Python Email Automation

BySneha Chatterjee

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Python email automation enables you to enhance your email functionality without manually sending out individual emails. Using automated Python email campaigns you can increase efficiency for your recipients.

In this comprehensive guide we'll learn how to automate email marketing campaigns with Python, what are the system requirements, and if there's any better alternative to the process.

Table of contents

What is Python email automation?

Python email automation refers to the process of using python programming to automate your email marketing campaigns, allowing you to save time and effort. It involves the use of libraries like smtplib, imaplib, to interact with email servers and create, send, or process emails automatically.

This can include basic tasks such as scheduling emails ahead of time or more complex tasks such as setting up an automated response system. Regardless of what type of automation is needed, Python is highly efficient for users to set up their email automation system.

System requirements to automate emails with Python

Before diving into the steps of email automation with Python, it's essential to ensure you have the right tools and information in place. Here are the key system requirements:

  1. Install Python on your system.

  2. Import Python's built-in smtplib library for sending emails. It's necessary to construct and format email messages.

  3. If you plan to send emails securely, make sure your Python installation supports SSL.

But before you start, you should know that automating your email campaigns with Python isn't an easy process. Although it's free, the process of setting it up is complicated and will require more time. Additionally, it doesn't give you much customization options to create visually appealing emails.

So if you want an easy alternative, you can choose an affordable ESP tool like Mailmodo instead, which has better features and is extremely easy to use. Keeping that in mind, let's take a look at the steps involved to setup Python email automation.

Steps to setup Python email automation

To begin with Python email automation, first, you'll need to log in to your email account using Python. This may involve providing your username and password. Here's a crucial security tip: enable 2-Step Verification on your email account to add an extra layer of security.


import smtplib

from email.mime.text import MIMEText  

# Your email credentials

sender_email = "your_email@gmail.com"

password = "your_password"

# Connect to Gmail's SMTP server

server = smtplib.SMTP("smtp.gmail.com", 587)

server.starttls()

server.login(sender_email, password)

Once you're logged in, it's time to send an email. This process can be broken down into several steps:

  • Import the necessary libraries for email automation

Once you have installed Python, you'll need to import the necessary libraries such as smtp lib, email, and MIME.


from email.mime.multipart import MIMEMultipart

from email.mime.text import MIMEText
  • Set the email sender and receiver addresses.

sender_email = "your_email@gmail.com"

receiver_email = "recipient@example.com"
  • Specify the subject and body of the email.

subject = "Hello from python email automation"

body = "This is an automated email sent using Python."
  • Configure SSL for secure email transmission.

If you want to send your email securely using SSL, make sure to set up the connection as follows:


server = smtplib.SMTP("smtp.gmail.com", 587)

server.starttls()

server.login(sender_email, password)
  • Log in and send the email.

message = MIMEMultipart()

message["From"] = sender_email

message["To"] = receiver_email

message["Subject"] = subject

message.attach(MIMEText(body, "plain"))

  

server.sendmail(sender_email, receiver_email, message.as_string())

server.quit()
  • Schedule the Python script to run monthly, weekly, or daily

Automation is all about saving time and effort. To schedule your Python email automation script to run periodically, you can use libraries like schedule or cron.

Here's an example of using the schedule library to send emails daily:

import schedule

import time

def send_daily_email():

Your email sending code here

Schedule the task to run daily

schedule.every().day.at("09:00").do(send_daily_email)

while True:

schedule.run_pending()

time.sleep(1)

Alternative to Python email automation

While Python is a robust choice for email automation, it won't be easy for you to set up if you don’t know how to code. Therefore, you can consider other email automation tools like Mailmodo.

Mailmodo is a no-code email service provider that is easy to use and has intuitive features to make your email more interactive for your audience. It lets you schedule emails to send out every month, week, or day, in no time.

Apart from that, there are other functionalities that make Mailmodo a great alternative to Python. Let's take a look at those:

1. User-friendly: Mailmodo offers a user-friendly, drag-and-drop interface, making it accessible to users without any coding experience.

2. 300+ templates: It also provides pre-designed email templates to streamline the email creation process.

3. Built-in analytics: Mailmodo offers detailed email campaign analytics, helping you understand the effectiveness of your emails.

4. Visual journey builder: It comes with a visual journey builder to automate emails as per actions taken by the customer.

How to set up email automation campaign with Mailmodo

With Mailmodo, you can effortlessly set up and manage automated email campaigns, allowing you to engage your audience effectively and save time. Here are the steps to get started:

  1. Visit the Mailmodo website and create an account if you're a new user, or log in if you already have one.

  2. Identify and segment your email list based on relevant criteria

  3. Design and create compelling emails using Mailmodo's user-friendly template builder

  4. Personalize the template by adding your content, images, and branding elements.

  5. Specify the email flow with details like delays and conditions that will trigger your automated emails

  6. Go live and monitor the campaign's performance on Mailmodo's dashboard

  7. Adjust your strategy based on the data to optimize your email automation.

If you want a detailed step by step on how to set up email automation campaigns using Mailmodo, refer to the guide below!

Takeaway

Email automation with Python can save you tons of time and streamline your email marketing efforts once you set it up. By understanding the system requirements, securely connecting to your email server, and scheduling your scripts, you can automate your email tasks efficiently.

But learning how to code in order to automate a campaign is a lot to do as per me. So I would suggest you look for alternative email automation softwares like Mailmodo, sign up for a free trial and see how it can help automate your processes.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

Frequently asked questions

Yes, you can automate email responses. Use the 'imaplib' library to access incoming emails, process their content, and generate automated replies with the 'smtplib' library.

It's not recommended to hardcode email credentials in your scripts. Instead, use environment variables or configuration files to securely store and access these.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

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Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.

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Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.

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Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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