13 mins read
Looking for a smarter way to track, analyze, and optimize your SaaS business growth? A powerful analytics platform might be exactly what you need.
These platforms can automate data collection, uncover trends, and help you make important business decisions with confidence.
Read on to explore the top analytics platforms and what to consider when choosing the best one for your SaaS business.
A SaaS analytics platform is software designed to help SaaS (Software-as-a-Service) companies collect, analyze, and interpret data about their products, customers, and business performance.
SaaS companies rely on several types of analytics software to turn raw data into actionable insights that drive growth and retention. Below, we break down the top SaaS analytics platforms across three categories:
The first category is product analytics platforms:
These tools help businesses analyze how users interact with their products, such as what features are being used, how often, and where they might be encountering difficulties. It typically comes with features like event tracking, funnel analysis, cohort analysis, and user segmentation.
A product analytics software answers questions like “What features are users engaging with most?” or “Where are users dropping off?” - David Kemmerer, CEO of CoinLedger.
Here are a few product analytics platforms to consider:
Amplitude has always centered its efforts on delivering reliable product analytics. It captures every user interaction and transforms it into actionable insights, ranging from persona behavior and user retention to event path analysis and user base evaluation.
While Amplitude does require some customization upfront, which can be a little tricky if you’re just starting off, it offers extensive flexibility and advanced reporting tools that make the effort worthwhile. Some notable reports include:
Key features
Pricing
Amplitude pricing models are structured based on the number of monthly tracked users. It has a freemium model and offers 4 main plans, including:
| Plans | Pricing | Description |
|---|---|---|
| Starter | Free | Up to 50,000 MTUs |
| Plus | $49/month | Up to 300,000 MTUs |
| Growth | Custom pricing | Custom MTU volume |
| Enterprise | Custom pricing | Custom MTU volume and made for large organizations |
Mixpanel is a great choice for teams looking to make data analysis accessible, even for those without a technical background. The platform offers a polished, user-friendly interface that allows teams to track user interactions with ease.
One of its standout features is Lexicon, a data dictionary that stores descriptions of events and their properties. This feature lets project owners and admins organize and manage data for maximum clarity and discoverability.
Key features
Event tracking to track custom events and understand user actions and behaviors.
Funnel analysis to visualize and analyze conversion rates and improve user flows.
Cohort analysis to help you monitor and compare the behavior of specific user groups over time.
Lexicon to organize and manage event data for clarity and easy team collaboration.
A/B testing to optimize performance by testing different variations of features and campaigns.
Pricing
Mixpanel offers a scalable solution with pricing based on the number of events you track. This includes:
| Plans | Pricing | Description |
|---|---|---|
| Free | Free | Essentials for finding product-market fit; limited to 1M events and 5 saved reports |
| Growth | Starting at 0 for first 1M monthly events free $.00028 per event after. | Custom pricing based on events |
| Enterprise | Custom Pricing | Designed for large teams |
With Heap, you can automatically track user actions without requiring manual event setup. Its Auto Capture feature starts collecting event data as soon as the platform is installed, eliminating the need to configure custom tracking.
Heap also includes Session Replays that allow you to watch actual user sessions instead of just looking at numbers and charts. You can see exactly how users engage with your product, from where they click to their scrolling behavior, and even identify where they pause or abandon the experience.
Key features
Pricing
Heap pricing is based on session volume, with sessions defined as periods of activity from a single user on an app or website. Heap offers 3 plans alongside a free plan:
| Plans | Pricing | Description |
|---|---|---|
| Free | Free | Up to 10,000 sessions per month, 6 months of data history |
| Growth | Custom pricing | Suitable for scaling startups |
| Pro | Custom Pricing | Offers advanced analytics features, and robust security |
| Premier | Custom Pricing | Designed for large organizations |
The second category is the marketing analytics platform:
This software category collects data from multiple sources- such as websites, social media, and email - to give you insights into how well your marketing campaigns are performing. Usually, these tools come with features like traffic analytics, competitor analysis, conversion tracking, funnel visualization, and audience segmentation.
Here are a few marketing analytics platforms to consider:
Google Analytics 4 (GA4) is a web analytics tool that gives you a clear picture of how people interact with your website. It tracks every action—from clicks to scrolls—across different devices and platforms. In contrast to Universal Analytics, which was focused on sessions, GA4 operates on an event-based system.
The Explorations feature in GA4 allows you to pull raw event and user-level data for highly accurate reporting. You can build tables, charts, maps, or funnel paths to visualize the data, perform cohort analysis for groups of users who share common characteristics, compare customer segments, and analyze user behavior throughout their entire journey.
Key features
Pricing
Google Analytics 4 offers two primary plans: a free version and a premium version known as Google Analytics 360 (GA360). Here's an overview of the pricing and plans available:
| Plans | Pricing | Description |
|---|---|---|
| Google Analytics 4 | Free | Suitable for small to medium-sized businesses |
| Google Analytics 360 | Starting at $50,000/year | Designed for enterprises |
HubSpot is undoubtedly one of the most recognized names in the industry. It's an all-in-one platform that integrates marketing, sales, and customer support.
Since it unifies all customer interaction channels, businesses can easily track and measure everything from website traffic and social media engagement to lead conversions and sales performance, all in one place.
Plus, its predictive lead scoring feature uses machine learning algorithms to analyze customer interactions and predict the likelihood of a lead converting into a customer.
Key features
Reporting dashboard that provides a unified view of business analytics and trends.
Web traffic reporting, which provides detailed performance insights, including metrics like bounce rate and average time on page.
Email health reporting offers automated insights into the performance of your email marketing campaigns.
Lead scoring to assess the quality of leads based on the likelihood of their conversion.
Messaging reporting that delivers automated insights on high and low-performing marketing messages.
Pricing
HubSpot Marketing Hub pricing is based on the number of marketing contacts and seats. The plans include:
| Plans | Pricing | Description |
|---|---|---|
| Free | Free | Ideal for small businesses and startups; includes basic marketing tools like lead capture forms and contact tracking. |
| Starter | $15 per month / seat | Suitable for growing businesses. The first seat includes 1,000 marketing contacts, with additional contacts available for purchase |
| Professional | Starting at $800 per month | Designed for established businesses. Includes 3 seats and 2,000 marketing contacts. A one-time onboarding fee of $3,000 applies |
| Enterprise | Starting at $3,600/month | Best for large organizations Includes 10,000 marketing contacts and 5 seats. A one-time onboarding fee of $7,000 applies |
Sprout Social is one of the leading names in the social media management market, and we believe it’s one of the top choices for businesses looking for advanced social media analytics. It’s user-friendly and packed with powerful metrics such as post impressions, clicks, and conversions, which help fine-tune your content and campaigns.
A remarkable aspect of Sprout Social is its competitor analysis capabilities. This tool allows businesses to track and assess the social media activities of their competitors, focusing on metrics such as follower growth, engagement levels, and content trends across platforms like Facebook, Instagram, and X.
Key features
Post performance report that provides insights into the performance of individual posts across various social media platforms.
Google analytics integration report, which showcases how social media campaigns are driving website traffic.
Competitor report that tracks and compares social media performance against competitors.
Brand-level engagement report to analyze response rates and times, helping benchmark engagement goals and improve social media responsiveness.
Tag report to measure how different tags or campaigns resonate with their audience.
Pricing
| Plans | Pricing | Description |
|---|---|---|
| Standard | $199 per seat/month | Ideal for small businesses. Limited to 5 social media profiles |
| Professional | $299 per seat/month | Suitable for growing businesses |
| Advanced | $399 per seat/month | Designed for larger teams |
| Enterprise | Custom Pricing | Made for large organizations; including unlimited social media profiles and dedicated support |
The third category is subscription analytics platforms:
For SaaS businesses, understanding subscription behaviour and recurring revenue patterns is essential to keep business profitable. Subscription software provides companies with insights into their revenue and financial health. They track key metrics such as monthly recurring revenue (MRR), average customer lifetime value (CLV), churn rate, and subscriber return on investment (ROI).
Here are a few subscription analytics platforms to consider:
Chargebee is an all-in-one subscription management platform. From an analytics standpoint, it includes the RevenueStory Module, which gives businesses a 360 view of business performance by linking product data with customer behavior and revenue.
Beyond its extensive library of over 100+ pre-built reports and 10 default dashboards, Chargebee allows users to design custom reports tailored to specific business needs. This functionality allows businesses to focus on metrics that matter most to them - which facilitates strategic planning and informed decision-making.
Key feature
RevenueStory feature, which gives you in-depth subscription analytics. You get access to 150 ready-to-use metrics and customizable dashboards.
Account summary reports that provide a detailed monthly overview of sales, discounts, and reversals.
Automated dashboard email reports that send key performance snapshots directly to your email.
Customizable MRR calculations that let you adjust monthly recurring revenue by including or excluding one-time fees, add-ons, or discounts for accurate financial tracking.
Trial analytics feature, which helps you track new trials, conversion rates, and performance by plan, product, and other filters.
Pricing
Chargebee tiered pricing is based on a company’s Monthly Recurring Revenue (MRR). The plans include:
| Plans | Pricing | Description |
|---|---|---|
| Starter (Free) | Free | Suitable for small businesses. Free for first $250K monthly revenue then requires 0.75%. |
| Scale (Performance) | $599/month | Designed for established businesses; supports up to $100K in monthly revenue |
| Enterprise | Custom pricing | Build for large organizations with unique requirements |
ChartMogul is one of the best subscription analytics platforms for tracking and optimizing your recurring revenue. It offers a full suite of analytics tools to measure key metrics like Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), and churn.
By integrating with payment providers like Stripe and PayPal, it consolidates your financial data for a comprehensive performance overview.
Beyond revenue tracking, ChartMogul’s Benchmarks feature lets you compare your performance against thousands of other SaaS businesses so you can see where you stand in the market and adjust strategies accordingly.
Key features
Benchmark feature that allows you to evaluate your business model against industry standards so you can better position your product.
Team dashboards to visualize real-time performance and track progress toward specific goals for each team.
SaaS analytics reports to get in-depth insight into key metrics like ARR, LTV, retention rates, and churn.
Cohort segmentation to analyze customer retention and churn based on their subscription time.
Interactive heat maps for visualizing subscription metrics across different geographical regions.
Pricing
ChartMogul's pricing is primarily based on the business’s annual recurring revenue. It has three main pricing plans:
| Plans | Pricing | Description |
|---|---|---|
| Launch (Free) | $0/month | Suitable for founders with less than $120K ARR |
| Pro | Starts at $99/month | For businesses on their way to $10M ARR |
| Enterprise | $19,900/ year | Best suited for high-volume businesses with $100M ARR |
Like Chartmogul, baremetrics provides real-time subscription analytics, offering insights into metrics such as churn rate, Customer Lifetime Value (LTV), and Net Revenue Retention (NRR). What sets baremetrics apart is its integrated automated dunning system.
This tool allows businesses to set up custom email campaigns and in-app notifications to promptly address payment issues, thereby reducing involuntary churn and recovering lost revenue.
Another key feature is Trial Insights, which allows businesses to monitor and analyze customer behavior during trial periods. This tool provides metrics such as conversion rates, average trial length, and the number of active or converted trials, enabling companies to optimize their trial offerings and increase conversion rates.
Key features
Smart dashboard, which provides a 360 overview of your subscription metric.
Segmentation to categorize and analyze your customers based on criteria like plan type, sign-up date, and engagement level.
Automated email reports which deliver summaries of key metrics directly to users’ inboxes
Scenario planning helps you forecast and plan for different business scenarios, allowing you to assess the potential impact of changes to your pricing, products, or customer base.
In-app banners and screen takeovers to remind users to make payments.
Pricing
Baremetrics also offers a pricing model based on your Monthly Recurring Revenue (MRR). The plans include:
| Plans | Pricing | Description |
|---|---|---|
| Startup | $50/month | Suitable for small businesses with up to $10,000 in MRR |
| Professional | $100/month | Designed for growing businesses with up to $50,000 in MRR |
| Business | $250/month | Best for established businesses with up to $200,000 in MRR |
| Enterprise | $500/month | Made for large organizations with up to $500,000 in MRR |
There is also a Startup Accelerator Plan available for eligible startups.
There are several easy to use analytics platforms in the market. For example, Mixpanel offers a free plan that is suitable for small SaaS startups. It includes advanced features like user segmentation and retention analysis, which are valuable for startups looking to optimize their products without significant upfront investment.
Implementing a SaaS analytics platform is often depends on factors such as data volume, security requirements, and the need for custom dashboards or reporting features However many platforms come with pre-built connectors for popular tools, reducing the need for manual setup.
LTV measures the total revenue a customer will generate during their time with your company. It’s crucial for understanding long-term profitability and customer acquisition cost efficiency.
Using multiple analytics tools for a single business can create challenges like data fragmentation, where insights are spread across platforms, making it hard to get a cohesive view of user behavior and performance. Integration complexity is another issue, as combining data from different tools often requires custom integrations or manual effort.
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