6 mins read
Finding a loyalty platform that fits your SaaS business can be a bit tricky. Most solutions are built around ecommerce, focusing on points and discounts rather than strategies that work for subscription-based models.
To help you make better decisions, in this guide, we break down the best SaaS loyalty platforms, focusing on referral-driven solutions that turn satisfied users into active promoters while driving sustainable growth.
A loyalty platform for SaaS (Software as a Service) is a tool or system designed to help SaaS companies foster long-term customer retention and engagement.
These platforms incentivize actions such as renewing subscriptions, upgrading to higher-tier plans, referring new customers, or using specific features of the software more actively
Below are some of the best platforms that will help SaaS companies drive growth through loyalty initiatives:
Viral Loops is designed for SaaS companies that want to attract new clients based on positive perceptions of existing ones. With its ready-to-use templates, it makes launching and managing loyalty programs easy, even for non-technical teams.
The platform's most powerful aspect is its performance dashboard, which lets users track the campaign's performance as it happens. From the moment your campaign goes live, you can monitor metrics like referrals, rewards, and performance by channel.
Key features:
Campaign Wizard to easily set up loyalty marketing campaigns with guided steps.
Viral Loops Pages to create fully hosted landing pages for loyalty campaigns without coding.
Campaign analytics dashboard to track loyalty program performance/
Integrations to connect with CRMs, email marketing tools, and other SaaS platforms without manual imports.
Fraud detection to identify and prevent fake or invalid referrals.
Concierge services to help businesses design and launch loyalty programs effortlessly.
Pricing:
Viral Loops' pricing is primarily based on the number of participants in your loyalty campaigns. The platform offers 4 pricing plans, including:
| Plan | Pricing (Billed Annually) | Participant Limit |
|---|---|---|
| Start-up | $35 per month | Up to 1,000 |
| Growing | $159 per month | Up to 10,000 |
| Power | $279 per month | Up to 25,000 |
| Enterprise | Custom Pricing | Custom |
Cello is built specifically for B2B SaaS companies looking for deep referral integrations. Unlike general loyalty platforms, it focuses on embedding referral programs directly within the SaaS product, allowing businesses to create frictionless, in-app advocacy loops.
It easily integrates with other SaaS tools like payment gateways and customer management platforms. This seamless integration enables SaaS businesses to manage client accounts and rewards with minimal friction.
Key features:
In-product integration to easily add referral components within your product's interface
Real-time analytics to optimize loyalty strategies with instant data insights.
Multi-channel sharing for users to share referrals via email, social media, and more.
CRM & Platform Sync to integrate smoothly with tools like Hubspot, Salesforce, and Stripe.
Fraud detection to identify and prevent common fraud activities like self-referrals and ad-related misuse.
Pricing:
Cello uses success-based pricing for its loyalty solution. This means you pay based on the revenue generated through referrals. The platform offers four plans, including:
| Plans | Pricing | Limit |
|---|---|---|
| Free | $0/month | Up to $5k reward ARR |
| Grow | $350/month | Up to $50k reward ARR |
| Scale | $750/month | Up to $100k reward ARR |
| Enterprise | Custom pricing | Unlimited reward ARR |
Salesforce Loyalty Management, as part of the Marketing Cloud suite, offers tools to design, configure, execute, and analyze omnichannel loyalty programs. It aims to build long-term relationships between a brand and its clients by rewarding them for sharing their information and engaging with the brand.
The platform integrates with Salesforce's CRM and AI-powered analytics to help businesses track customer interactions, predict behavior, and automate personalized rewards.
Key features:
Membership management to organize and track customer actions including enrollment and benefits.
Multi-program management to run several loyalty programs at once across different customer segments, with the flexibility to test and adjust strategies.
Unified customer profile to provide a single view of customer behavior, helping teams across sales, support, and marketing improve loyalty interactions.
Permission is set to define user roles and access within the loyalty program.
Integration with Customer 360 to combine loyalty data with customer profiles.
Pricing:
Salesforce Loyalty Management pricing is primarily based on the features included, the number of loyalty management base app licenses, and the scope of program setup allowed. The pricing is organized into three main tiers, including:
| Plan | Pricing |
|---|---|
| Starter | $20,000 /org/month |
| Growth | $35,000 /org/month |
| Advanced | $45,000 /org/month |
ReferralHero makes it easy for SaaS businesses to track and optimize their loyalty programs. With built-in checkpoint tracking, you can monitor every step of the user journey or sales funnel, from signups to active subscriptions.
The real standout feature, though, is its Viral Sharing capability. ReferralHero lets customers instantly share their referral links right after signing up or directly within emails at any time. This seamless sharing process expands business reach without extra marketing effort.
Key features:
Customizable incentives to offer compelling rewards such as a free month of service, a gift card, or $50 in account credits when successful referrals are made.
Multiple campaign templates to launch different loyalty programs quickly with ready-to-use designs.
Hosted landing page to create a fully branded loyalty program page without coding or extra hosting.
Viral Sharing to allow customers to instantly share links via email and social media.
Fraud protection to detect and prevent fake referrals.
Pricing:
ReferralHero pricing is primarily influenced by the number of subscribers you expect to manage. It offers four pricing plans, including:
| Plan | Price (USD/month) | Subscribers |
|---|---|---|
| Basic | $199 per month | Up to 1,000 subscribers |
| Pro | $249 per month | Unlimited subscribers |
| Premium | $399 per month | Unlimited subscribers |
| Done for you | Starts at $599/ month | Unlimited subscribers |
Genius Referral is an all-in-one loyalty platform designed to help SaaS companies create and manage customer loyalty programs with ease. It supports multi-channel engagement, allowing customers to share rewards across social media, email, and messaging apps.
The real standout feature, though, is the Newsletter Loyalty Program. It allows you to effortlessly grow your subscriber list by encouraging current subscribers to share your newsletter in return for incentives, helping you reach new customers without additional marketing costs.
Key features:
Multi-tiered campaigns to add multiple reward levels, making your loyalty program more enticing for advocates.
Drag and drop editor to easily customize the appearance of your loyalty program page with color changes, images, and custom scripts.
Eligibility rules to set specific criteria for reward distribution, tailoring your program further.
Advocate dashboard to give advocates a personalized portal to track their referrals, rewards, and progress.
Pricing:
Genius Referral pricing plans are based on the number of advocates (users) and the features required for your loyalty program. It offers 4 pricing plans, including:
| Plan | Pricing (billed annually) | Advocates |
|---|---|---|
| Starter | $71 per month | 500 advocates |
| Silver | $175 per month | 2,000 advocates |
| Gold | $343 per month | 5,000 advocates |
| Platinum | $679 per month | 10,000 advocates |
Loyalty programs help reduce churn, increase customer lifetime value, and encourage new user acquisition by offering incentives that keep existing customers engaged and attract new ones.
When selecting a SaaS loyalty platform, look for features such as easy integration with your existing systems, customizable reward structures, and the ability to track customer behavior. Additionally, the platform should offer analytics to help you measure program performance, support for multiple communication channels (email, SMS, etc.), and scalability to grow with your business needs.
SaaS loyalty platforms combat fraud by employing Multi-Factor Authentication (MFA), behavioral analytics, reward caps, and limits, and cross-referencing data to swiftly identify and prevent fraudulent activities.
You made it till the end! Here's what you can do next to grow your business:
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