10 Best SaaS Marketing Software to Drive Growth in 2025

Marketing a SaaS business comes with unique challenges. You can’t just showcase the products like you would as an ecommerce business. Instead, you have to focus on showcasing the use cases and narrating how your tool solves specific pain points.

From lead generation to customer retention, every stage requires on-point execution and constant optimization. This is where SaaS marketing software comes into play. They help you optimize your marketing efforts, allow you to scale and help you drive results.

In this guide, we will explore some of the best SaaS marketing softwares available in the market, highlighting their key features and pricing to help you decide on the right tool.

What is a SaaS marketing software?

SaaS marketing software is any tool that is designed to help businesses promote their software-as-a-service (SaaS) products.

What are the types of SaaS marketing software available?

There are different types of SaaS marketing software available in the market that allow you to market your SaaS product in different ways or using different channels. Some platforms offer all-in-one solutions that allow you to do omnichannel marketing, while others focus on specific channels like email marketing, social media, and so on.

Let’s go over the types of SaaS marketing software that you might come across and what they generally allow you to do:

• Omnichannel marketing software: Helps businesses deliver a seamless customer experience across multiple channels, including email, social media, SMS, and websites.
  Example: HubSpot, Salesforce Marketing Cloud.

• Email marketing software: Automates the creation, sending, and tracking of email campaigns, manages subscriber lists, and provides insights into engagement and performance.
  Example: Mailmodo, MailerLite.

• Content marketing software: Conducts SEO research, creates and manages content, and tracks performance to boost audience engagement and search engine rankings.
  Example: Ahrefs, Jasper AI.

• Social media management tools: Schedules posts, monitors interactions, and analyzes social media performance.
  Example: Hootsuite, Buffer.

• Cold outreach software: Automates cold email sequences and follow-ups and tracks engagement to streamline lead generation. Example: Lemlist, Apollo.io.

10 best SaaS marketing software

Now, let's dive into the ten best SaaS marketing software that you can use to boost your business results.

1. Mailmodo

Type: Email marketing software

Mailmodo is an end-to-end email marketing platform that allows you to create and send AMP powered interactive emails.

One of its standout features is its drag-and-drop email template editor, which allows you to easily create interactive emails without coding. These interactive widgets allow for app-like functionalities like filling up forms, dynamic content, playing games, etc. within their emails, creating a richer experience for your recipients.

Key features:

• Interactive emails to create dynamic and interactive email experiences.

• Email automation to automate email sequences and send campaigns based on events and triggers.

• A/B testing to test email design and content variations to understand what resonates best with the recipients.

• Email analytics to monitor email campaign performance.

• Email list management to better manage your subscribers list.

• Dynamic segmentation to keep email lists updated at all times based on pre-defined criteria.

• A library of pre-made email templates for different use cases to customize and use for your email campaigns.

• AI tools like subject line generator, email signature generator, email writer and campaign planner to make the process easier.

Pricing:

Mailmodo's pricing is based on the number of email sending credits, custom events, and team members required, as well as the level of integrations and support needed. The platform offers 3 main plans, including:

Plan	Pricing (billed annually)	Sending credits
Lite	Starts at $149 per month	20,000 email sending credits
Pro	Starts at $199 per month	25,000 email sending credits
Max	Starts at $379 per month	37,500 email sending credits

2. HubSpot Marketing Hub

Type: Omnichannel marketing software

If you're looking for one tool to handle all your SaaS marketing needs, HubSpot Marketing Hub is a great option.

HubSpot Marketing Hub has multiple tools that allow you to create, execute, and track marketing campaigns seamlessly across various channels.

One of HubSpot's notable features is HubSpot's customer journey analytics, which lets businesses track how contacts move through different stages - from lead to customer. This insight helps you personalize emails, content, and outreach at each stage based on your leads' behavior.

Key features:

• Smart CRM to automatically track customer interactions and behaviors.

• Campaigns tool to design, manage, and track multi-channel marketing campaigns

• Analytics dashboard to gain insights into your marketing performance and identify areas for improvement.

• Lead scoring to assess the quality of leads based on the likelihood of their conversion.

Pricing:

HubSpot Marketing Hub pricing is based on the number of marketing contacts and seats. The plans include:

Plans	Pricing	Description
Free	$0	Limited features for up to 5 users.
Marketing Hub Starter	$15 per month/ seat	Includes 1,000 contacts
Starter Customer Platform	$15 per month/ seat	Includes 1,000 contacts
Marketing Hub Professional	$890 per month for 3 seats	Includes 3 seats and 2,000 marketing contacts. Additional contacts are sold in increments of $45 per month. A one-time onboarding fee of $3,000 applies
Marketing Hub Enterprise	$3,600 per month/ seat	Includes 10,000 marketing contacts and 5 seats. Additional contacts are sold at $75 per month. A one-time onboarding fee of $7,000 applies

3. Buffer

Type: Social media management software

Buffer allows you to plan, schedule, and publish posts across multiple channels like LinkedIn and X from one centralized dashboard.

Buffer also includes an Engagement Inbox feature in its paid plans that brings comments, mentions, and messages from different social media platforms into a single interface. This makes it easy for you to address customer feedback, respond to questions, or engage with positive comments - without toggling between multiple platforms.

Key features:

• Social media scheduling to organize and plan your posts for different platforms ahead of time.

• Ideas feature to instantly jot down and store creative content ideas, making sure you never miss out on inspiration.

• AI Assistant to create and repurpose content quickly and efficiently.

• Engagement Inbox to respond to Instagram and Facebook comments directly from the platform

• Analytics and reporting to gain insights into your social media performance with detailed reports.

Pricing:

Buffer's pricing is based on the number of social channels you want to connect to and the features needed for social media management. The platform offers 3 main plans, including:

Plan	Pricing (billed annually)
Free	$0 / month (Connect up to 3 channels)
Essentials	$5 per month / channel
Team	$10 per month / channel

4. Lemlist

Type: Cold outreach software

Lemlist is an outbound marketing platform designed to help SaaS companies automate and personalize cold emails across multiple channels.

It allows you to build complex multi-channel sequences using an intuitive flowchart system. You can either build campaigns from scratch, get some help from AI, or just grab high-performing sequences from Lemlist's template library.

Beyond email automation, Lemlist also enables LinkedIn outreach, allowing you to access profile visits, comments, and direct messages.

Key features:

• Robust lead database to find verified contacts and connect with the right prospects faster.

• Website visitor detection to track companies exploring your website and engage them directly from the lead database.

• Campaign auto-launch to start campaigns automatically when new leads meet your custom criteria.

• Integrations with CRM platforms like HubSpot, Pipedrive and Salesforce for better management.

Pricing:

Lemlist pricing is based on the features provided and the number of sending email accounts per user. The platform offers four plans, including:

Plan	Pricing (billed annually)
Free	$0
Email Pro	$55/month
Multichannel Expert	$79/month
Enterprise	Custom pricing

5. Ahrefs

Type: SEO toolset

Ahrefs is one of the most powerful tools for SaaS businesses looking to improve their search rankings and gain visibility through SEO. It allows you to monitor keyword rankings, perform in-depth site audits, and explore historical ranking data through interactive charts.

Ahrefs also allows you to do competitor analysis. Its Content Gap tool identifies keywords that competitors rank for, but you don't, helping you uncover new content opportunities.

Key features:

• Keyword Explorer to identify high-ranking keywords for your SEO strategy.

• Site Audit feature to perform comprehensive SEO audits of your website to identify issues.

• Rank Tracker to track keyword positions and performance over time.

• Content Explorer to discover content ideas and find places to get backlinks.

Pricing:

Ahrefs offers subscription plans based on the number of projects and users, with annual billing providing a 17% discount. The platform offers six plans, including:

Plan	Pricing (billed annually)
Starter	$29 per month
Lite	$108 per month
Standard	$208 per month
Advanced	$374 per month
Enterprise	Starts at $1,499 per month

6. Jasper AI

Type: Content creation software

Jasper AI comes packed with ready-to-use templates, making it easy to create blog posts, landing pages, social media captions, and more.

What sets Jasper apart is its ability to adapt to your brand's voice. The platform lets you upload content that best captures your tone, which it then analyzes and saves for future marketing content. This is particularly helpful if you want your content to sound authentic yet consistent across all marketing channels.

Key features:

• Multiple AI Models to generate high-quality, marketing-specific content quickly.

• Ability to access your company knowledge such as background information, strategy, audience, etc. for personalized content creation.

• Remix Content to change your content into different formats easily.

• Jasper Chat to assist teams with brainstorming, rewriting, and refining content.

Pricing:

Jasper AI's pricing is based on the number of words generated, the number of users, and access to advanced features and support. The platform offers 3 main plans, including:

Plan	Pricing (billed annually)
Creator	$39 per month / seat
Pro	$59 per month / seat
Business	Custom pricing

7. Canva

Type: Graphic design software

Canva has become the go-to software for SaaS companies looking to create visually appealing graphics that highlight the benefits of their software, share industry trends, or offer step-by-step tutorials on how to solve common business problems.

One of the standout benefits of using Canva is its ease of use. You don't need an in-house design team to produce high-quality, professional-looking content. Canva's pre-built templates make it simple to create polished marketing materials that align with your brand's aesthetic.

Key features:

• Brand Kit to maintain consistency by storing brand logos, fonts, and colors in one place.

• Drag-and-drop editor to easily add and arrange text, images, and other elements.

• Collaborative features allow multiple team members to edit and provide feedback in real-time.

• Stock photo library to access millions of high-quality images, icons, and illustrations for marketing materials.

• AI-powered tools that generate copy in your brand voice with Magic Write and transform your photos with Magic Edit.

Pricing:

Canva's pricing is based on the availability of premium design assets, advanced collaboration tools, and brand management features. The platform offers 3 main plans, including:

Plan	Pricing
Canva Free	$0
Canva Pro	$55 per year/ person
Canva Teams	$50 per year/ person

8. Circle

Type: Community engagement software

Circle provides a platform where users can discuss issues, share feedback, or offer product improvement suggestions. This form of community engagement makes customers feel valued and heard, which is key to maintaining long-term relationships.

Furthermore, Circle's course feature helps businesses create exclusive content and training programs. This gives members a space to learn and interact with brand-focused topics.

Key features:

• Rich member profiles with detailed information like interests, skills, and other relevant attributes

• Dedicated channels to start having focused discussions on topics, products, or interests.

• Circle Content Co-pilot to assist in generating and sharing engaging content.

• Live rooms to host interactive sessions, Q&A discussions, and community events in real-time.

• Multiple paid membership formats to monetize communities and offer exclusive content.

Pricing:

Circle's pricing is based on the features required for community building, the number of members, and the level of customization needed. The platform provides four primary plans, including:

Plan	Pricing
Professional	$89 per month
Business	$199 per month
Enterprise	$360 per month
Plus branded app	Custom pricing

9. Veed.io

Type: Video editing software

Veed.io is an intuitive video editing platform designed to simplify video creation for various use cases like social media campaigns and marketing tutorials.

At its center is a drag-and-drop video interface that instantly arranges clips into a timeline grid. From there, you can effortlessly split, trim, crop, and rotate your videos.

Moreover, the platform has recently introduced a whole suite of AI-powered features to help you create more polished videos. These include noise reduction, voice cloning, voice dubbing, eye contact correction, script generation, and a background remover.

Key features:

• Custom templates to speed up video creation and ensure consistency across your projects.

• Branded video hosting to display your videos on a customized page that reflects your brand identity.

• Private workspaces to create separate, secure spaces for different teams to collaborate on projects.

• Video analytics to track key metrics like engagement, views, and clicks to assess and optimize video performance.

• AI Avatars to produce professional-looking talking head videos.

Pricing:

VEED.IO's pricing is based on the features required for video editing and creation, the amount of storage needed, and the level of support required. The platform offers 4 main plans, including:

Plan	Pricing
Free	$0 per editor / month
Lite	$9 per editor / month
Pro	$24 per editor / month
Business	Custom pricing

10. Demio

Type: Webinar hosting software

Unlike traditional webinar tools,Demio offers a browser-based experience, meaning attendees don't need to download any software to join. This reduces friction and increases attendance rates.

The platform also provides in-depth engagement analytics, helping marketers understand audience behavior and optimize future webinars for better results.

Key features:

• Customizable registration pages to personalize your webinar sign-up process and capture key user information.

• On-demand Webinars deliver pre-recorded sessions that viewers can watch anytime.

• Interactive chat to tag and address specific questions and interact in real-time.

• Automated email reminders to send timely notifications before the webinar,

• Engagement analytics to track webinar performance and attendee engagement.

Pricing:

Demio pricing is based on the number of hosts and attendees. The platform offers three main pricing plans, including :

Plan	Pricing (billed yearly)	Number of attendees
Starter	$45 single host per month	Up to 50 attendees
Growth	$80 per host / month	Starts from 150 attendees
Premium	From $196 per host / month	Starts from 150 attendees