Top SaaS SEO Statistics You Need To Know in 2025

SEO is transforming the SaaS landscape, driving organic traffic, increasing search visibility, and strengthening brand authority. The data is clear: SaaS companies that invest in SEO see higher rankings, more backlinks, and greater lead generation.

Do you truly understand how SEO is driving success in SaaS? These statistics highlight the role of search optimization in shaping the industry, backed by expert insights. SEO is not just a long-term strategy—it is already creating significant impact and helping SaaS companies grow today.

How we collected this data

Our data comes from trusted sources like Conductor, Statista, Forbes, and uSERP. Through detailed research and expert analysis, we compile the latest SaaS SEO trends. This information highlights how search optimization drives traffic, rankings, and growth in the SaaS industry.

20 SaaS SEO statistics you must know

1. 91% of SaaS businesses saw improvements in website performance and marketing through SEO in 2024. [Conductor]

2. 66% of B2B SaaS buyers use search engines to research solutions before purchasing. [Statista]

3. 61% of B2B SaaS marketers say blogging is more effective for lead generation than other marketing tactics. [Encharge]

4. SaaS companies should publish at least 20 high-quality content pages per month for a year to strengthen SEO rankings. [Forbes]

5. SEO helps SaaS companies rank higher in SERPs and increases their chances of being featured in AI Overviews. [Forbes]

6. 70% of SaaS consumers believe SEO delivers better sales results than PPC advertising. [Databox]

7. SaaS websites that rank #1 in search results have 3.8 times more backlinks than lower-ranking pages. [uSERP]

8. SaaS websites with active blogs acquire 97% more backlinks than those without one. [WPBeginner]

9. 54% of SEO experts say that nofollow links still contribute to ranking and authority for SaaS websites. [uSERP]

10. Backlinks from older domains provide more SEO value for SaaS brands than those from newer websites. [Backlinko]

11. Personalized outreach emails for backlink requests can increase click-through rates by 28.57% for SaaS companies. [Backlinko]

12. Organic search generates 17% of web traffic for many SaaS businesses. [HubSpot]

13. Monday.com’s SEO strategy increased its monthly organic traffic from 677,000 to 1.2 million. [uSERP]

14. 91% of SaaS businesses use video content as part of their SEO and marketing strategies. [Wyzowl]

15. B2B SaaS companies achieve an SEO ROI of 702%, with a breakeven period of 7 months. [Exploding Topics]

16. SEO drives 14.3% of leads for SaaS companies through organic search. [Sixth City Marketing]

17. 57% of SaaS companies consider content creation a key SEO strategy. [Sixth City Marketing]

18. 98% of SaaS companies have blogs, leveraging SEO-driven content to attract leads. [Sixth City Marketing]

19. SaaS blogs with strong SEO efforts generate 434% more indexed pages and 97% more indexed links. [Sixth City Marketing]

20. Publishing 6–8 SEO-focused blog posts per month helps SaaS companies build topic clusters. [Sixth City Marketing]

Conclusion

SEO is a powerful tool driving significant growth in the SaaS industry. By leveraging the latest strategies and insights, SaaS companies can enhance their online presence and boost performance. Embracing SEO today sets the stage for long-term success and competitive advantage.