What is spam rate?
Spam rate is the number of people who marked your email as spam out of the total number of people who received that email. So if 200 people received your email and two of them mark you spam, your spam rate is 1%. You've to maintain the spam rate below 1% which is the industry standard.
But as you check your email tracking tool, you may notice your spam rate to be more than 1% or moving in an upward trend. But why?
So let's discuss a few major reasons for your high Sendinblue spam rate and how to fix them.
Reasons for high Sendinblue spam rate
Here’re a few common reasons why your Sendinblue emails may end up in spam.
• Poor deliverability rates
Email Deliverability Report has done a recent test to find out the deliverability rates of different ESPs. In this report, it was found that Sendinblue had successfully delivered 79.71% of emails to the inbox, 16.24% of emails to the spam folder, and the remaining 4.05% of emails got lost.
These aren’t the ideal stats a serious email marketer would desire from their ESP as that 16.24% of emails could bring significant business if they ended up in users’ inboxes.
Related guide: 12 Ways to Increase Your Email Deliverability
• Using blacklisted IPs
Inbox providers use third-party blacklist databases to find spammers. Even if you're not a spammer but use a spammer's blacklisted IP, you'll not get any good treatment from inbox providers. And in the free plan of Sendinblue, your emails will be sent from a shared IP that may be hijacked by a spammer.
Related guide: Dedicated IP Address vs Shared IP Address - Which One Should You Use
• Not warming up new IPs
Inbox providers don't really like new IPs since spammers often set up new IPs just to send junk emails. So if you start sending high-volume emails without warming up your IP address, there is a high chance that email will land in the junk folder. So you're unknowingly acting like a spammer and seeing your Sendinblue spam rate spike.
• Using spam trigger words
Apart from sending bulk emails, spammers also use certain types of content and words in their emails to deceive people. So if you unknowingly use similar types of content these spammers use, guess what will happen? Your emails will end up in spam. So this may be the hidden reason why your Sendinblue spam rate is high.
Related guide: 284 Spam Words That Are Affecting Your Email Deliverability
How to reduce the Sendinblue spam rate
Here are the steps you can take to reduce your Sendinblue spam rate:
1. Switch to a dedicated IP address
A dedicated IP address lets you have complete control over its reputation and other spammers won’t hurt your IP since you’re the only owner. But the requirement is that you must follow good email etiquette and practices, otherwise, inbox providers will also blacklist your dedicated IP address.
2. Warm up your domain
Warming up is the practice of making your new domain familiar with inbox providers so they won’t send your emails to spam when you start high-volume emailing. You do this by sending emails to a small number of users who will open your emails. Then after some time and initial engagement, you can eventually start sending your high-volume marketing campaigns.
Related guide: A Step-by-Step Domain Warm-Up Guide
3. Be aware of spam-like content
“Lottery” “Jackpot” and “$$$” are some of the words and symbols spammers commonly use in their emails. So if you unknowingly use such words in your subject line and email body, you’ll likely end up in spam. Besides that, try adding links instead of attachments since inbox providers can consider attachments as potential viruses.
Go spam-free with Mailmodo
We at Mailmodo do everything to maintain a very low spam rate for our customers by banning spammers, maintaining high-security standards, and more. Here is what you’ll get when you work with Mailmodo.
✅ Expert consultation for deliverability
We have a dedicated email deliverability expert team that will help you figure out the reasons behind low deliverability and come up with a solution to help you land in the user's inbox. Read how SBNRI improved their email deliverability with Mailmodo, leading to a 16% increase in open rates.
✅ Help with domain warmup
Domain warmup is a practice of warming up your new domain by sending a small volume of emails. This helps inbox providers get to know your domain and won’t assume you as a spammer who has set up a new domain just to send a high volume of spam emails.
But domain warmup can be tricky to execute if you haven’t done it before. That’s where our experts will help you guide you through the process to ensure that you have a good head start with your new domain.
✅ We don’t tolerate spammers
We want only genuine email marketers to use our product. So if we find any user who receives consistent spam complaints or consistently follows any spam practices, we’ll block them from using our shared IP address so genuine users like you don’t have to suffer as a result.
✅ Abundant resources on email deliverability
It can be difficult to grasp email deliverability concepts and put them into action. That’s why we have developed resources for email marketers of every level to upgrade their knowledge and skills with our email deliverability resources. We also have a hub of email marketing resources that you can access for free.
✅ Our customer success team is always here to help
Finally, just shoot them at our customer success team if you have any issues. You can contact us for help via customer chat or by email at support@mailmodo.com, and we’ll get back to you in no time.
