How to Automatically Send Emails Using Shopify Email Automation

In the ever-evolving world of e-commerce, email marketing remains one of the most effective channels for driving sales and engaging with customers. When it comes to automating email campaigns, Mailmodo is a leading platform that offers a range of powerful tools and integrations. In this comprehensive guide, we will explore the importance of Shopify email automation, its various types, and a variety of integrations to supercharge your email marketing efforts.

Why is Shopify email automation essential?

Email automation allows you to send targeted and personalized emails to your customers based on specific triggers and events. By automating your emails you can achieve numerous benefits:

1. Improved efficiency

With email automation, you can streamline your marketing processes and eliminate manual tasks. Instead of manually sending emails for abandoned carts, order confirmations, or shipping notifications manually, you can set up an automation to take care of it all. This also frees up your time to focus on other critical aspects of your business.

2. Enhanced customer engagement

By sending automated emails triggered by customer actions or events, you can keep your audience engaged throughout their journey. Whether it's a personalized welcome email, a follow-up email after a purchase, or product recommendations based on browsing history, automation ensures that your customers receive relevant and timely communication.

3. Increased conversion rates

Email automation allows you to reach customers at the right moment with the right message. By sending targeted emails based on customer behavior and preferences, you can nurture leads and guide them toward making a purchase. This personalized approach significantly improves conversion rates and boosts your sales.

4. Improved customer experience

Automation enables you to deliver a seamless and consistent customer experience. By sending timely notifications, providing order updates, and offering personalized recommendations, you create a positive and engaging experience for your customers. This helps build trust, loyalty, and long-term relationships.

6 types of Shopify email automations to set up

When it comes to Shopify email automation, there are six key types of emails that you can send to your customers. Let's explore each one in detail:

1. Abandoned cart emails: When a customer adds items to their cart but doesn't complete the purchase, an automated email is triggered to remind them of their abandoned cart. This email contains a list of products that the customer has left behind in their shopping cart.

2. Order confirmation emails: Order confirmation emails are sent automatically to customers after they purchase from your Shopify store. These emails provide the customer with a summary of their order, including the items purchased, order total, and shipping details.

3. Shipping confirmation emails: Shipping confirmation emails keep customers informed about the status of their orders and create a sense of excitement and anticipation.

4. Follow-up emails: Post-purchase follow-up emails are a great way to engage with customers after they've made a purchase. These emails can include product recommendations, related accessories, or even exclusive offers and discounts for future purchases.

5. Product recommendation emails: These emails can contain recommended products that can be personalized based on the customer's purchasing habits, previous orders or browsing history. These can be triggered when a customer hasn't made a purchase since some time or has shown signs of disengagement. You can also include personalized incentives, such as exclusive discounts or rewards to encourage them to return to your store.

6. Feedback Emails: These emails politely ask customers to leave a review and provide feedback on their experience. Positive reviews not only boost your reputation but also act as social proof for potential customers.

How to set up email automation on Shopify

Shopify has an app store that offers several email automation softwares to choose from. One such tool you can choose is Mailmodo.

Integrating Shopify with Mailmodo is a straightforward process that enables you to leverage the advanced features of both platforms. Here's a step-by-step guide to getting started:

Step 1: Sign up on Mailmodo and navigate to the integrations tab on the left side of the dashboard. Choose 'Click to Configure' beneath the Shopify icon.

Step 2: Click 'Connect Your Store', provide the API details, and then verify and save as shown below and follow the procedure to obtain the API Key and password.

Follow the same dashboad to discover and approve the permissions Mailmodo would require to integrate with your Shopify store.

Step 3: Confirm the vital elements such as the store name, product brand name, website address (starts with https://), and add the logo. Fill in the email addresses for the two cases:

• When you wish to send order alerts.

• Also, when you need to send support emails.

And then click Next

Step 4: In the payment information box, you can pick the 'cash on delivery' option if your customers prefer not to pay online.

You can also enable online payments for your consumers by selecting a payment gateway to receive payments from email campaigns.

a. Click the 'Razorpay' button to integrate your 'Razorpay' account with Mailmodo and add the Razorpay Key ID and Password by following the steps outlined here.

b. Click the 'Stripe' button to connect your 'Stripe' account to Mailmodo and follow the steps listed here to add the Stripe Public Key and Secret Key.

Complete the process by clicking on Save information.

You will see a dashboard with the store name and the payment gateway details. You can edit them by clicking on the edit option or move on to creating campaigns for your customers.

Conclusion

By automating your email marketing campaigns, you can save time, engage customers, improve conversion rates, and enhance the overall customer experience. With the integration of Mailmodo, you can unlock the full potential of Shopify email automation and supercharge your email marketing efforts. Start leveraging the power of automation today, and watch your business thrive in the competitive e-commerce landscape.