As Shopify continues to thrive, experts predict that in 2024, Shopify merchants will cater to over 700 million customers.Therefore, with the rising growth and demand, it'll become imperative for merchants to create compelling Shopify product pages that'll capture the attention of potential customers.
An effective product page on Shopify will show potential buyers what your product looks like, describe how it feels, and encourage them to imagine their lives with your product in it.
Building great product pages is a difficult task. Many brands struggle with product page design. In this guide, we'll help you effortlessly craft Shopify product pages that convert seamlessly.
Table of contents
What is a Shopify product page?
A Shopify product page is a unique webpage within a Shopify ecommerce store that displays a product’s details. It helps potential customers get more details about the product, its benefits and encourages them to click the 'Add to cart' button.
A Shopify product page's objective is to inform and allow your customers to have a smoother shopping experience. Depending on the business strategy, an online store may contain one or more product pages. A single-product store may just require one product page, whereas a multi-product store requires multiple product pages.
Anatomy of a good Shopify product page
A bare-bones product page requires simply a product title, a description, and a call to action. However, generic Shopify product pages are unlikely to convert successfully. But tailoring them to align with the specific needs and preferences of your target audience significantly enhances conversion.
So, here's a rundown of the essential features you can include on your Shopify product page to make it as appealing as possible:
** Navigation bar:** The navigation bar will be on top of the page that will have the logo and will make it easier for customers to navigate on your product page.
Product information: This gives the consumer all of the information they need about the item. However, keep it brief and straightforward to hold your customer's attention.
Product previews: Include entertaining videos and don't forget to license them to avoid copyright violation!
Customer reviews: This may boost potential customers' trust and provide them with the emotional support they need when making selections.
Related items: Instead of displaying a large number of unrelated products, highlight a few relevant products in a well-organized manner to boost your average order value (AOV).
Call to action (CTA): This encourages visitors to take action, create a sense of urgency, and persuade visitors to make a purchase sooner.
Shipping information: Be upfront about shipping options, estimated delivery times, and costs.
Return policy: Clearly display your return/refund on the product page and ensure it's easy to understand.
How to create a Shopify product page?
Now that you understand what a Shopify product page is and its most important components, let's learn how to create a page in Shopify in a few simple steps.
Now that you understand what a Shopify product page is and its most important components, let's learn how to create a page in Shopify in a few simple steps.
Step 1: Log in
Go to your Shopify dashboard
Navigate to "Online Store" and choose "Products."
Step 2: Add product information
Add product title and description.
Add images and don't forget to add alt text for accessibility.
Add pricing details.
Step 3: Enter inventory and shipping
- Keep track of your product stock from the beginning.
Step 4: Enter variants and preview
Create different product combinations and options for customers.
Click "Edit Website SEO" to see page title, meta description, and product URL.
Step 5: Product availability and visibility:
- Choose when and where your product will be available. Then decide whether your page will go live immediately or at a later date.
How to customize your Shopify product pages
Even after you've created the page, you may find that you have missed some important information, or you want to customize it. So here's how you can do it:
Go to ‘Themes’ in 'Online Store' and click ‘Customize’ in your Shopify admin.
Select ‘Products’ from the drop-down menu at the top center.
Choose ‘Default Products’ to view the Shopify product page for the editor.
The edit section in the left sidebar allows you to change the text, image, colors, and other information. You may also add a section to the product page if you wish to include additional information on this page.
Finally, in the top right corner, press the ‘Save’ button to save your changes and publish them in the live theme.
Tools to use to build a Shopify product page
The Shopify app store is home to a number of popular solutions, including page building apps. You may optimize your marketing campaigns by experimenting with numerous landing pages, and they also make it easy to establish a unique shop. A few of the best Shopify product page tools are:
| Tool Name | Brief Overview | G2 Rating | Pricing |
|---|---|---|---|
| PageFly | Everything you need to build landing pages for your campaigns is right here with PageFly. Its mobile-responsive design, customisable layouts, and SEO friendliness have garnered it a lot of accolades. Also, constant updates and first-rate customer service are two things that many people praise. | 4.8/5 | Two pricing plans – Free Plan, and $15.20-$79.20 per month |
| Shogun | Among Shopify's page builders, Shogun Page Builder stands out for its intuitive drag-and-drop interface. It enables the editing of pre-existing templates and the creation of new elements using CSS and JavaScript. | 4.3/5 | $49-149 per month |
| GemPages | GemPages is an easy-to-use drag-and-drop page builder that anybody can use to make beautiful, functional, and search engine optimization (SEO) friendly websites. | 4.5/5 | $15-59 per month |
5 Shopify product page examples
Need some ideas for designing your own fantastic product pages? There are several examples on the internet, but we'll spotlight five standouts to get you started:
Aqualung
Aqualung supplies diving and snorkeling equipment, as well as accessories. It employs the traditional product page structure, but it includes more material above the fold than the other online businesses we examined.
Before viewers even reach the product, they're greeted by a coral reef of trust-building features. Free returns, free delivery, warranties, and industry expertise? Aqualung calms jitters before they arise. If that wasn't enough, Aqualung throws a three-pronged visual attack. Different angles, features, and even underwater action showcase the wetsuit in all its glory, leaving no questions unanswered.
Below the videos, Aqualung doesn't just list specs – they expand on them! The "Specs" section dives deep into materials, technologies, and technical details, while "Case & Maintenance" offers valuable tips for care and longevity. This caters to both casual and tech-savvy divers.
Then, they offer a curated selection of ‘Related Products’ that complement your purchase, encouraging upselling and helping you build a complete diving kit.
Reasons why chose this:
They address all the potential concerns with clear information about returns, deliveries, warranties, without leaving any room for doubts.
They utilize multiple visual formats like different angles, action shots, and even videos to showcase the product in detail, leaving no room for doubt or imagination.
They provide both concise specs for quick reference and in-depth technical details for more informed buyers.
Master & Dynamic
Master & Dynamic's product page whispers luxury with every click. Close-ups of their headphones, like miniature works of art, hint at their quality, while phrases like "bold" and "luxe" paint a picture of sophisticated sound. But it leaves you with one burning question: "What do they sound like?"
The product pages of Master & Dynamic are almost like experiences in and of themselves. As you scroll, you'll learn about the headphones' detailed design—what they're constructed of, what innovative features they contain, and how to use them.
Reasons why we chose this:
They captivate the viewer with artistic close-ups and evocative language that pique curiosity and build anticipation.
They emphasize on creating an engaging user journey by treating the page as an interactive exploration of the product's design, features, and functionality.
They focus on showcasing the beauty and design of your product, rather than bombarding visitors with a hard sell.
Saturnbird
Saturnbird's visual brand stands out with its simple product page design. The product, black writing, and a clickable button are visible at first glance. Sliding down, however, shows a fascinating mix of infographics, animations, and photos promoting the offerings.
Scroll further down for additional infographics, animations, and photos to help you understand more about the product.
The elegant gif explaining how to make an iced coffee with their product is a standout feature. While it is not high-end filming, the dynamic aspect of the footage draws attention. Below that is a handy step-by-step instruction for easy screenshotting and referencing.
Saturnbird's page is notable for its ability to show specific product information, such as ingredients and competition comparisons, without looking cluttered. Instead of long prose, the information is provided in the form of visually appealing infographics.
Reasons why we chose this:
They keep the initial view clean and focused, showcasing the main product and call to action.
They replace lengthy text with visually compelling infographics that explain features, benefits, and even usage.
They utilize the power of simple animations and dynamic elements to enhance user experience.
Studio Neat
Studio Neat nailed it with its long-form product pages, which feature video, social proof, product pictures, and more to lead customers through the purchasing process. Studio Neat's product pages are designed to provide customers with all of the information they need to make a purchase.
When you initially arrive on a page, you're greeted by a film that provides more information about the brand and its items.
Continue scrolling to see social proof and important reasons to buy the highlighted product. The descriptions are catchy and combined with appropriate visuals to make consumers feel as if they already had the product in front of them.
Studio Neat's product pages are completed with a series of lifestyle pictures that represent the company's brand and highlight the product in various ways.
Reasons why we chose this:
They capture the attention and introduce your brand and product with a captivating video, setting the stage for what's to come.
They highlight key benefits and address potential concerns through social proof and persuasive copy, nudging visitors towards conversion.
They use lifestyle photos and close-up details to make customers feel like they're already experiencing the product in their own lives.
Nodiee
Nodiee is a company that produces portable and flexible white noise machines to help people sleep better. Its product page is dedicated to providing customers with all of the information they need to place an order.
You can place your order right away if you already have your credit cards out. Nodiee also offers a quantity discount: purchase two, get $20 off, and for three, get $40 off. The dropdown menu contains all of the product information, including features and what's in the box. As a result, if you're on the fence, you'll have all the knowledge you need to make a decision.
However, scroll down for a more intriguing product discovery. The "why you'll love Nodiee" part, the product comparison graphic that demonstrates Nodiee's advantage over competitors, and a dropdown FAQ section covering the most frequently asked questions.
The brand understands the value of testimonials. It uses approximately one-third of the page area to display embedded reviews, which gives you an idea of how much past consumers liked this product.
Reasons why we chose this:
They have an extremely easy for customers to navigate the page and find everything they need like immediate buy buttons or FAQs.
They hook potential customers with compelling content like competitive advantage comparisons, and embedded testimonials.
They showcase positive reviews prominently – social proof builds trust and helps hesitant buyers make the final decision.
Wrapping up
In this comprehensive guide, we've covered every aspect of Shopify product pages, including how they function, examples of great sites, and resources to help you create your own. While the investment in developing your product pages is substantial—both in terms of time and money (considering you hire someone to build it for)—the rewards it may bring make it well worth the effort.
What you should do next
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