According to a 2023 B2B marketing survey, 50% of B2B marketers consider email marketing as the most effective channel in their multi-channel marketing strategy. Its ability to deliver email personalized content makes it easy to strengthen connections with the audience through automated campaigns and targeted marketing.
When it comes to implementing email marketing within your WordPress site, WordPress offers a vast selection of plugins and integrations. With WordPress, you can integrate email marketing platforms directly into your website, allowing you to capture leads, segment your audience, and send tailored email campaigns. Whether you’re driving traffic, nurturing leads, boosting sales, or improving customer support, WordPress offers the tools and plugins to make your email marketing more effective.
In this guide, we’ll discuss what WordPress email marketing is, its advantages, and how you can get started with the best WordPress email plugins and tools to use.
What is WordPress email marketing?
WordPress email marketing refers to the process of using your WordPress website to create and send targeted email campaigns to your audience. It involves using tools and plugins available within WordPress to build email lists, create campaigns, and track their performance.
Whether you're running a blog or an ecommerce store, driving traffic to your WordPress website is important. Email marketing is a great way to do this. There are various ways in which you can use email marketing to boost your WordPress website.
With well-crafted targeted email campaigns, you can increase website visits, engage your audience, and strengthen your online presence, while driving potential leads and conversions. You can send different types of emails like newsletters, digests, and weekly updates to your subscribers to make this happen.
If you're an ecommerce store owner, you can recover abandoned carts by sending abandoned cart emails, boost sales by sending product recommendation and upsell emails, build your brand identity by hosting contests over the emails, sending them interactive emails, and even improve your products by gathering insights from the customers in the form of feedback.
How to send emails on WordPress
Broadly, there are two ways of doing email marketing on WordPress.
- Use plugins: A plugin is an integration that you can connect on your website to add new features or improve existing ones without writing custom code. There are many different plugins, each designed to help you achieve different tasks, from email marketing to site optimization. You can install and integrate these plugins with your WordPress website to start using the functionalities they offer. It’s important to choose the right plugin by exploring its features and ensuring it aligns with your specific needs.
- Use form action URLs: A form action URL is a specific URL that a form on your website uses to submit data. When a user fills out a form and clicks the submit button, the form sends the data to the specified action URL for processing. It directs the data from the fields to a specified server where it is stored and processed. The form is connected to an external service such as ESP to handle the data you collect and can be used for tasks such as lead generation and email marketing.
Starting out with email marketing can be overwhelming with numerous choices you need to make —whether it's deciding on the right tool, choosing the right email marketing plugin, or choosing the right strategy to implement.
If you’re looking to compare different tools and plugins available before making a decision, here’s a list for your reference along with the features they offer.
5 plugins or tools for WordPress email marketing
Here are the best email marketing plugins and tools that you can use to run your email campaign for your WordPress dashboard.
1. Mailmodo
Mailmodo is an all-in-one email marketing solution that allows you to create and send interactive emails. It has an intuitive email editor that allows you to drag and drop interactive widgets and elements and customize existing templates from its template library.
Features:
Interactive widgets in a WYSIWYG editor
Email template library
Email authentication configuration support
Static and dynamic segmentation
Easy and dynamic personalization
A/B testing
Visual journey builder for designing user journey maps
Pricing
| Plan | Price (Billed Annually) | Number of Contacts |
|---|---|---|
| Lite | $38 | 2500 |
| Pro | $79 | 2500 |
| Max | $159 | 2500 |
How to use Mailmodo with your WordPress website
To use Mailmodo with your WordPress website, you'll first need to import your customer or subscriber data into Mailmodo. You can consolidate all your contacts from various sources into a single centralized database. There are several ways to do this.
CSV upload: Import a .csv file to upload your contacts in bulk.
API integration: Sync your contacts from WordPress using Mailmodo’s API.
Forms: Fetch contacts by connecting your forms to Mailmodo.
Creating and submitting customer forms on Wordpress is easy to do and our detailed guide covers all the steps you’ll need to follow in detail.
Once you have your contacts imported into Mailmodo, you can create and manage campaigns, set up automation, and use its advanced features to optimize your email marketing efforts.
Send your first email using WordPress in minutes
2. MailPoet
MailPoet is an email marketing plugin designed specifically for WordPress users. It allows you to create, send, and manage newsletters directly from their WordPress dashboard.
Features:
Easy to use drag-and-drop email builder
50+ prebuilt newsletter templates
Inactive subscribers feature to automatically remove disengaged subscribers
Email segmentation according to WordPress user role type
Cost: Free on business plan
3. Constant Contact
Constant Contact plugin offers an easy way to connect your WordPress website with your Constant Contact account. It allows you to create sign-up forms and customize data fields to capture email addresses.
Features:
Hundred of engaging email templates and tools
Journeys and emails based on customers' actions and interests
Unified social media management
Custom webpage creation to capture new leads
Segmentation for targeting specific audiences
Cost: Free on business plan
4. Mailchimp
Mailchimp is a WordPress email marketing plugin that offers an intuitive interface to create personalized emails using customizable templates. It helps you send targeted emails based on customer behavior and optimize them with real-time reporting.
Features:
Advanced segmentation for precise customer targeting
Intuitive interface for easy email marketing campaigns creation
Access to 130+ customizable email templates
AI-powered Intuit Assist to create relevant content
Integrate with Wix, BigCommerce, Shopify, Magento, and Stripe.
Cost: Free on business plan
5. Klaviyo
Klaviyo is an email marketing automation platform that helps you create personalized emails based on behavioral data. It offers advanced tools for segmentation, analytics, and targeted marketing.
Features:
100+ customizable templates
Custom HTML/CSS for uploading existing templates or creating new ones.
Segmentation and personalization based on predicted lifetime value, order date, and churn risk.
Optimized send time for high engagement
60+ built-in automation workflows
Cost: Free on business plan
Conclusion
WordPress is a great choice for small-scale email marketing efforts. However, to scale up and use advanced features, it’s essential to use a dedicated ESP such as Mailmodo. Mailmodo offers an intuitive platform to create email campaigns, engage your audience, and drive conversions.
Begin with a focused approach, test what works for your target audience, and then scale your efforts as your business grows. Remember, the key is to maintain relevant and consistent communication to keep your customers engaged and invested in your brand and email marketing helps you do that.
