9 Best WordPress Newsletter Plugins in 2024

If you’re a WordPress website owner, you know how important it is to keep your audience engaged and coming back for more. One of the best ways to build a strong connection with your visitors is through email newsletters. Whether you’re sharing updates, promoting new content, or offering exclusive deals, a well-crafted newsletter can help you maintain a loyal audience while driving more traffic to your site.

But let’s face it—creating and sending newsletters can be time-consuming, especially if you’re doing everything manually. That’s where WordPress newsletter plugins come in. These tools not only simplify the entire process but also give you the power to design, automate, and track your email campaigns directly from your WordPress dashboard.

So, let's dive in and explore the 10 best Wordpress newsletter plugins that you can use from the many options available. We will also discuss what the features you should be looking for when choosing the right one for yourself.

Features to look for in a WordPress newsletter plugin

When picking a WordPress newsletter plugin, it's essential to consider features that align with your needs and goals. Below, we've discussed the key features you should be looking for when choosing one for yourself. We've also considered the same features when shortlisting and ranking the tools in this article.

1. Seamless WordPress integration

A good newsletter plugin should integrate seamlessly with your WordPress site. This includes fitting effortlessly within your existing WordPress dashboard, making it easy to access and manage. Make sure the plugin is compatible with your current theme and other installed plugins to prevent conflicts and ensure seamless functionality.

2. Ease of use

Usability is key, especially if you're not a tech expert. Look for a plugin with a user-friendly interface, like a drag-and-drop editor, which simplifies designing newsletters. Access to customizable, pre-built templates save you time, while clear documentation and responsive support will help you make the most of the plugin without hassle.

3. Scalability

As your business grows, it's essential to choose a plugin that can scale with your needs. Look for one that doesn't impose strict limits on the number of subscribers and ensures smooth performance even with large email lists, so your website remains fast and efficient.

5. Automation and segmentation

Effective email marketing depends on delivering the right message to the right audience. Look for features like automated campaigns that trigger emails based on user actions, such as sign-ups or purchases, and segmentation tools that allow you to divide your email list by criteria like purchase history or engagement, helping you send more personalized and relevant emails.

6. Analytics and Reporting

Knowing how your emails perform is crucial for optimizing your strategy. Look for plugins that allow you to track the performance of your emails by tracking key metrics like open rates and click-through rates. Having an analytics dashboard helps you gather more insights. An additional feature to look for would be A/B testing, which allows you to test two versions of your newsletter to find out which one resonates most with your audience. This also helps you improve your strategy.

7. Compliance and Security

Ensure that the plugin supports compliance with regulations and safeguards your data. Look for GDPR compliance, along with secure data handling practices like data encryption and safe storage of subscriber information.

10 WordPress plugins for newsletters

Here’s a list of 10 WordPress newsletters best known for their impressive features, ease of use, and seamless integration capabilities:

1. MailOptin

MailOptin is another powerful WordPress plugin designed for building popups, subscribe forms, and user registration forms, as well as sending email newsletters.

Features:

• Custom user registration forms with multiple display options (popup, slide-in, notification bar).

• Spam protection with Honeypot and reCAPTCHA available in premium.

• Automated Emails & Newsletters, post notifications and email digests (daily, weekly, monthly), schedule newsletters, etc.

• Advanced Targeting and Segmentation based on user activity, demographics, and more.

• Integrates with popular email marketing platforms and CRMs like Mailchimp, AWeber, HubSpot, Salesforce, etc.

• Works with WooCommerce, MemberPress, LearnDash, Tutor LMS, and more.

• Integrates with form plugins like Gravity Forms, WPForms, Ninja Forms, and Elementor forms.

• GDPR compliant.

WordPress Rating - 4.8/5

2. Newsletter

Newsletter is a powerful WordPress tool for managing email marketing campaigns. It allows you to create and send newsletters, manage subscribers, and track campaign performance. Thanks to its advanced features, the Newsletter is ideal for list building and creating, sending, and tracking emails.

Features:

• Subscription forms: popup, post-injected, widget, shortcodes (basic and advanced), raw HTML (for coders)

• Double opt-in, Privacy checkbox, and GDPR compliant

• List building and management

• Advanced reports and geolocation

• Drag and drop composer and fully responsive emails

• One-Click Unsubscribe is fully compatible

• Advanced targeting with list combinations (all in, at least one, not in, …), custom fields and language filters

• Multilanguage ready: Polylang, WPML, TranslatePress

• Compatible with every SMTP plugin: Post SMTP, WP Mail SMTP, Easy WP SMTP, Easy SMTP Mail, WP Mail Bank, Fluent SMTP etc

• Integration with Popular Plugins like WooCommerce, Contact Form 7, and more.

WordPress Rating - 4.6/5

3. Icegram Express (4.6/5)

Icegram Express is a simple, pocket-friendly WordPress plugin for email marketing, subscriber management, and newsletters. It is ideal for building and engaging email lists, sending newsletters and targeted emails, and converting leads into customers.

Features:

• Drag-and-drop editor.

• Pre-made email templates.

• List cleanup and rule-based segmentation for targeted campaigns.

• Supports unlimited contacts, forms, lists, and emails.

• Features spam checks, Captcha, bounce handling, and auto-list cleaning for better deliverability.

• Analytics and reporting such as open rates, click rates, and unsubscribe rates for data-driven decisions.

• Automate blog post notifications, autoresponders, digests, and broadcasts.

• Integration with other popular WordPress plugins such as WooCommerce, Contact Form 7, and more.

• GDPR compliant

WordPress Rating - 4.6/5

4. Mailpoet

MailPoet is a feature-rich plugin designed to work seamlessly within your WordPress dashboard.

Features:

• Automated Email Campaigns like last post notifications, welcome emails, etc.

• 50+ pre-designed templates

• Pre-built and customizable email and subscription form templates

• Automatic removal of Inactive Subscribers

• List Segmentation

• WooCommerce Integration

• Third-Party SMTP Support

• MailPoet Sending Service

• Multilingual Support

• GDPR compliant

WordPress Rating - 4.4/5

5. HubSpot

HubSpot is a comprehensive CRM platform offering tools for marketing, sales, and customer service. The HubSpot WordPress plugin enables you to manage contacts, run email marketing campaigns, engage visitors with live chat or chatbots, and add forms to your site, all in one place.

Features:

• Offers 20+ pre-designed templates, and personalization.

• Drag-and-drop editor, and A/B testing.

• Email automation based on customer behavior.

• Live Chat

• Advanced analytics and tracking

• Seamlessly integrates with over 1,000 tools, including WooCommerce, Shopify, Google Ads, and social media platforms.

• GDPR compliant

WordPress Rating - 4.4/5

6. Mailster

Mailster is an easy-to-use email newsletter plugin for WordPress that allows you to create, send, and track newsletter campaigns effortlessly. It supports sending posts, products, events, or any custom post types, with options for email automation to streamline your campaigns.

Features:

• 400+ free and premium designs.

• Autoresponders and automated email sequences.

• RSS-to-email.

• Real-time insights into subscriber activity, including click rates, open rates, and location.

• Integration with various third-party services

• Time Zone-Based Sending ensures that the readers receive your emails at the exact times when they are most likely to open them.

• GDPR compliant.

WordPress Rating - 4.3/5

7. Omnisend

Omnisend is a powerful eCommerce marketing automation platform that integrates effortlessly with WordPress and WooCommerce plugins, making it a powerful tool for managing customer relationships and enhancing your email marketing efforts.

Features:

• Drag-and-drop editor.

• Email Automation with real-time tracking for performance insights.

• Advanced segmentation based on customer behavior, demographics, or purchase history for targeted messaging.

• A/B testing

• SMS campaigns

• Real-time Analytics

• 130+ integrations

• GDPR compliant

WordPress Rating - 4.3/5

8. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is a versatile WordPress newsletter plugin that helps you manage your email marketing efforts directly from your WordPress dashboard.

Features:

• Create and customize subscription forms with WYSIWYG editor or HTML/CSS.

• Drag-and-drop.

• Manage folders and lists, import contacts from CSV or TXT files, and utilize unlimited custom fields.

• Advanced segmentation for targeted campaigns, such as filtering contacts based on specific behaviors.

• Advanced analytics and tracking, including open rates, clicks, and bounce rates, with a real-time dashboard for insights into campaign performance.

• Personalized follow-up emails based on behavioral triggers.

• GDPR complaint.

WordPress Rating - 4.2/5

9. Sender

Sender is a newsletter, SMS, and email marketing automation plugin designed for eCommerce and small businesses, offering powerful tools for customer engagement and campaign management. It is a user-friendly plugin that provides powerful email marketing capabilities without breaking the bank.

Features:

• Free email template library.

• Email personalization is available with dynamic content based on subscriber data

• Adheres to GDPR and TCPA standards for data privacy and compliance.

• Compose and send personalized SMS campaigns.

• Advanced analytics with detailed reporting and analytics.

• 24/7 live chat support.

WordPress Rating - 4.1/5

Alternative to WordPress plugins

Mailmodo is an all in one email marketing platform that while not providing a dedicated WordPress newsletter plugin offers several features for website integration. Mailmodo offers features like -

• Drag and drop editor

• Send time optimization

• Email automation

• Email analytics

• Email template library

• A/B testing

• Interactive widgets in a WYSIWYG editor

• Email authentication configuration support

• Static and dynamic segmentation

• Easy and dynamic personalization

• A/B testing

• GDPR compliant

Final Words

Choosing the right WordPress newsletter plugin is crucial for your email marketing success. With each plugin offering unique features, it's important to consider ease of use, integration options, customization, and GDPR compliance. The right plugin will simplify your efforts and boost engagement and conversions. Take a moment to find the perfect fit for your needs and watch your brand identity or brand engagement soar!