Hi there. This is the first newsletter from Mailmodo. We would be talking all about email marketing in our newsletter editions and keep you up to date with important tactics, strategies, and trends. | If you don't find it valuable, feel free to unsubscribe. But, if you do like it, tell your friends to subscribe here. | This week, it's Email Surveys! |
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Email Surveys: The Failing State |
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When it comes to surveys, emails are one of the most preferred channels for conducting feedback and review surveys, market research, pulse surveys, and many others. Yet, the average response rate from email surveys is only 20% and sometimes even lower. 🤔 Here are few possible reasons for this: - Extensive process: Respondents open the email, read it, click on the link, land on another page which is a third party created form (Google Forms, Survey Monkeys)
- Additional steps and redirect: Once they land upon the Google Form, they need to sign in using their email id.
💡 Here are a few quick tips to improve the response rate for email surveys: - Tell them what's in it for them. Mention the incentives in the subject line. Or you can even disguise the survey as a quiz.
- Keep it short and let them know how much time it will take for the survey.
- Segment your customer list, and ask the right questions to the right audience.
- Optimize your survey form for the mobile screen. Preview it for responsiveness before you hit the send button.
- Create the survey inside the email using AMP Email with Mailmodo.
To know more on how AMP emails can help you trigger responses to your email surveys, check out our guide on the same, below: |
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📜 Stuff you would love to read | How to use humor in Email Marketing? | | Companies use email marketing to help create awareness, identify leads, and convert them to customers. But smart brands combine this with humor to make it more relatable! | | ⚡ Triggers an emotional response: Among all of the emotions, humor is one of the most effective ways to trigger a feel-good response in your audience. When you use humor, it makes your brand more human. This builds trust in your business.
🔸 Lets your brand stand out: Positive experiences have a higher recall than neutral experiences. It helps amplify brand recall. Think of some advertising campaigns that you found engaging. For example,
| Brands who did it right and how: 1. Hubspot: When a customer unsubscribes from HubSpot’s mailing list, they receive a “breakup letter” from stand-up comedian and HubSpot marketing specialist Dan Sally, who will make you feel guilty about leaving with his hilarious breakup video.
2. Huckberry's humorous subject lines catch the attention of many. They leveraged topical content in their subject line to make it relevant to the audience.
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What are the #EmailGeeks Saying 😎 | How feedback surveys can boost Sales by 131% 📈 By Thomas McKinlay
Taking regular feedback and asking customers what they liked most about you, could boost repurchases. Based on research by Thomas McKinlay, Customers who answered a feedback survey (vs those who didn’t) spent 131% more over 12 months. Start the survey with an open-ended question asking what they liked the most. For example: “What did we do great?” “What did you like the most about the experience?” “What did you enjoy about [Product]? How does this help? - When asked for our opinion, we feel valued and generally develop a better impression of the other party
- It helps the customer remember you and retrieve their experiences when asked in an open-ended question
Read More |
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Ace your emails with Story-telling 📧 | Be it for selling or post-sales feedback, telling a story is extremely important for your subscriber to resonate with you. How can you tell your story to the right people at the right time? | 1. Segment your audience ⭐ | 2. Understand their past email activity and schedule your emails based on when open rates are high. | 3. Use Storytelling techniques like The Hero Journey, the Gossip, or future pacing. | |
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🧾We'd love to feature your email templates! |
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We would love to showcase your email templates here to feature in our newsletter and on our Template page. We will give due credit and a backlink to you and your organization for it. 😇 |
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We hope this newsletter helps you create & send more engaging emails. Our Bi-weekly series of the newsletter is going to guide and help you through best practices and tips to help your emails perform. | |
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