From Cold Emails to Warm Leads

Hey there,

Welcome to our latest edition. In this one, we will talk about:

• Humans of Email - Stories and learnings from the lives of folks in email
• Outbound emails - How to send cold emails that warm up your prospects
• Content roundups from the email and marketing world

Introducing Humans of Email 📧

Every email has a story to tell, and so does every person who works with emails. You can read all these stories on the Human of Email project page. 
And so if you have an email story to share with the world, this could be it.

The Art of Outbound Emails 📧

“To mail or not to mail.”
- William Shakespeare

(Don’t fact-check it)

Outbound emails bring out this dilemma in every email marketer. So this time we are sharing actionable tips that can help you avoid any confusion and send effective outbound campaigns.

Tip #1. Don't make it a long-winding road

There. Even the Chief Medical Advisor to the President of the USA hates long emails.

If you need more proof of why short and sweet is the way to go with cold emails, take a spin of this oddly interesting segue of cold emails and medical science.

TL:DR: The subject of the article only responds to quick, snappy emails that are concise, to the point, and ask for short responses in return.

(Don’t ask how we went down the rabbit hole to find this one. We must REALLY love emails.)

Tip #2. Think outrageous

Cold emails can change lives. Like this guy’s, who got to work with his childhood rockstar, because of a cold email.

It has a tailwind of events but long story short: he kept on bangin’ at the door till he got the job.

So yeah, a whole lot of determination + a good cold email game = new doors. 

But what’s better? STUNTS.

Like sending a 6-foot plush crocodile to a restaurant executive.

Or sending 35 pounds of dog food to an airline CEO through Amazon Prime.

A Redditor spills the beans on how his outrageous gifts along with cold emails get him Blue Whale deals. Check it out here.

Tip #3. When CTAs marry outcomes

We are big fans of plonking our cold email CTA around outcomes.

What outcomes, you ask? Outcomes that make our readers succeed in their jobs.

Let me indulge in some self-flattery and talk about Mailmodo as an example.

We help customers deliver engaging email experiences AND increase their conversion rates.

Not surprisingly, our outbound email CTAs are:

“Would you like your next email to be a head-turner?”

OR

“How about 3X more $ out of your next email campaign?”

Try outcome-based CTAs and write back to us? We are always on our ⌨️.

psst: Gong wrote this popcorn guide on cold email CTAs

Showtime 🍿

We spoke to Ashwin Krishna, about growth hacking emails on our show The Growth Chat this week. Ashwin writes cold emails for a living so the man obviously knows his stuff. 

Coolest thread on cold emails from the bird app

 🧵 Cold B2B email prospecting.

🧵 “Cold email success is never an accident”, says Sahil Bloom. 

🧵 The art of cold emailing by Ankur Warikoo.

🧵 How to write a cold email by Harry's Marketing Examples.

Roundup from the marketing world 📰

🔵 How to use emojis in your emails to liven them up

You have a personality, right? Then why not show it. This article explains how and when you can use emojis in your emails to make them more playful.

🔵 What is email accessibility and why is it important

Learn how you can write and design accessible emails that encompass specially-abled people like people with color blindness, dyslexia, etc.

🔵 30 most commonly used email abbreviations and acronyms

There’s an acronym called VRSE? Yeah. I’ve never heard of it either. 
And there’s plenty more in this one you didn’t know.

🔵 Winter has come. And so has the new Crypto Bill

This comes after the first-ever parliamentary panel discussion on crypto finance where reps from the different crypto exchanges, Blockchain and Crypto Assets Council, etc., met to discuss the way ahead.

Share your email template with the community!

We would love to share the amazing email template that you sent this week with our community. Here's what you will get:

Mailmodo Technologies Inc.

355 Bryant Street, Unit 403, San Francisco, CA 94107, USA