3 Common Email Automation Mistakes

Hey there email geeks,
 

Greetings from the Multiverse of Mad Emails! Let’s get this edition of Mailmodo Bulletin started and discuss some automation mistakes that even the superheroes of email end up making.🦸‍♂️🦸‍♀️
 

But before that, we’ve got to tell you about our exclusive live masterclass with the Queen of SaaS emails - Samar Owais. 👸📨💯. 

We're thrilled to be hosting her on June 2 on a special Growth Chat to discuss and learn all things SaaS emails. 🕺
 

More on the details later though; for now, why don’t you register yourself for the event here?⬇️ 

Showtime 📺   

3 email automation mistakes that may be triggering your subscribers away 

# Going overboard with too many automated emails 

Automated emails are a great way to nurture relationships and stay on top of your subscriber’s minds, but sending too many nudges too quickly can work against you. Unless your emails are informative, educational, or entertaining, they’re not going to add any value to your subscriber’s already crowded inbox. 

Here’s what we recommend

1. Always ask subscribers about the preferred frequency of receiving emails during your onboarding process

2. Start your email sequence at a slow pace.

3. Keep monitoring your engagement metrics like open rates and click rates to further segment your list based on the response.

4. Similarly, align your email nudges based on user response.

5. Include an interactive form to gather user feedback. 

# Writing automated emails that read, well, automated

Nobody likes receiving emails that seem forced, robotic, and impersonal. Your email copy must be human enough to make the subscriber feel like they’re talking to a real person on the other side and not just an automation tool. 

Here’s what we recommend
1. Always write like you’re addressing a friend. Educate, empathize, and discuss.
2. Pick a credible sender’s name and ID. Give your communication a human identity.

3. Ensure that your content is contextual to past communication.

4. Set a “reply-to” address and always respond back. 

#  Not having a plan after the automated email sequence ends

Let’s be honest, not everyone on your email list is going to respond to your nudges the way you had planned. Some of them might not engage with your email while some of them might not even click it open. In such cases, do you have a plan of action to stay connected with these leads? As a marketer, your responsibility shouldn’t end with an email sequence; in fact, that’s where the grind begins. 
 
Here’s what we recommend
1. Optimize your subject lines for the cohort that did not open your initial nudges.

2. Send a feedback email with an interactive form to understand the non-engaging users.

3. Prepare a product awareness sequence for those who engaged but didn’t sign up.

Our favorite excerpts from Twitter

This month, we scanned through Twitter to find out how badly implemented email automation could impact your brand value. Here’s what our search led us to ⬇️

 Never forget to filter your list, fellow geeks! 🚩

Whatever you do, please don’t do this folks! 🤦‍♂️🤦‍♂️🤦‍♂️

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