Marketing With Low Budget? 🤔

Hi folks,

With July, we have entered the second last quarter of the year, and the startup winter seems to have knocked on our doors. We are more cautious now about our expenditures, especially regarding marketing.
 

During these times, emails can be your best bet - they’re cost-effective and have ample use cases to help promote your offering and nurture your customers. So, in this edition of The Mailmodo Bulletin, we will discuss how you can leverage your emails for the greater good (Read less money and better return 💯).
 

But before that, let’s sort out your watchlist for the week ⬇️

Showtime 📺   

Sara Stella, Senior Marketing Manager at Adnovum, will be decoding what it takes to build a killer LinkedIn strategy today. Join us and discover what you may be doing wrong with your LinkedIn branding and how to get it right.

3 ways you can use emails to maintain your marketing ROI with a low budget

via Mailmodo

1. Focus on retaining customers by asking for their feedback

Research suggests that customers who answered a feedback survey (vs. those who didn’t) spent 131% more over the next 12 months as they felt their opinion mattered to the company.
 

Tbh, this is exactly what you need at this hour - to make your existing customers feel valued so that you can retain them (and even upsell your offerings) instead of spending efforts on acquiring new customers.

Interestingly, emails are a great channel for conversations that involve feedback as they’re personalized and promote one-on-one conversations.

You can incorporate NPS surveys and even include detailed open-ended questions to collect feedback in an email. They help you understand your customers’ POV to mold your product accordingly and show them that you care.
 

You can start by sending a feedback email a few days after onboarding and even include a small form to get feedback with your regular emails.

Here’s what we recommend

• Always include an open-ended question to help customers express their feelings.
• You can try interactive emails to get feedback. They save time, are fun, and even improve response rates.
• Include questions related to improvement. For example - what would you change in our product if you could? 

2. Keep your customers engaged with email gamification.

In January 2022, the Wordle bug caught us all at Mailmodo HQ, and we were struck with an idea - to bring Wordle straight inside inboxes, and so, Wordlemail was born. Our subscribers could now play Wordle in their emails, and we, in return, registered a spike in signup and website traffic.
 

Enabling subscribers to have a little fun helped us explain our value proposition and keep our prospects interested. The good news is that even you can do it at a lower cost than paid ads or social media campaigns!
 

You don’t have to come up with an out-of-the-box idea either - start simply by including quizzes and polls in your newsletters or adding fun elements like a spin-the-wheel widget to your promotional campaigns. For example, check out this wonderful “scratch-the-card” campaign Bose sent during the last Black Friday sale.

3. Keep in touch with your subscribers with newsletters and occasional check-ins

Ghosting is a big no in all kinds of relationships - including the one you have with your customers. We know that your social media campaigns and quirky notifications do a great job keeping you in your target customer's minds, but what about a personalized hello and long, intimate letters (newsletters)?

Frankly, no channel other than email can give you the freedom to share personalized updates with your subscribers, send customized offers, and even write detailed newsletters (just like this one here). These methods keep you connected with your customers and nurture a relationship that lasts longer than a few transactions.

So, if you haven’t leveraged your emails except for welcome or “order-received” messages, it's time to start a newsletter that adds value, send a product update email after regular intervals, or just drop it in their inbox to say hello and rekindle a long-lost bond. Invest your limited resources and time in those already accustomed to your brand. 

All in all, pick channels that require less investment and maximum reach. Interestingly, emails fit this bill - you’ve your audience, the opportunity to hyper-personalize, and get creative with interactive elements!
 

Speaking of email ROI, have you checked out our resource for “Email Flows” yet? We’ve covered suggested email flows and insights from 100+ experts and created a resource that can help frame and improve your email automation strategy right away! Do give it a scroll if you haven’t!
 

With this, let’s now move on to our Twitter roundup. We’ve got some interesting takes on keeping emails interesting and conversion-worthy!

Our Favorite Excerpts from Twitter

Creativity doesn’t always require high-end tech tools, folks! This example shows that perfectly. 🤌

Like we earlier said, keep checking in. You don’t want to surprise(or shock) people with an email out of the blue! 😐

What’s happening in the marketing verse

1. A Guide to Build the Right Email Marketing Campaign Budget by Pepper Content

A clear and insightful guide about setting expectations and measuring outcomes on your email campaigns, this read will be especially helpful if you’re trying to chalk out a plan for the next quarter. 
 

2. Marketing in a recession: How to make marketing investments when the economy is rough by Marc Thomas
 

A must-read for all our SaaS founder and marketer friends out there! It contains data-backed arguments about how SaaS companies should stop considering marketing a cost center and treat it like an investment to reap long-term benefits.
 

3. How to Use Email as a Content Distribution Channel by Team Mailmodo

Distributing content is as important as creating it, and if you haven’t tapped the potential of email as a distribution channel yet, this guide can tell you how to begin. 

4. How to Keep the Conversation Going in an Economic Downturn by JoAnne Monfradi Dunn
 

This quick read emphasizes the importance of nurturing relationships, striking conversations, and bringing empathy in your messaging if the times are not going great! 

GIF of the month

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