90+ Marketers Share How They Craft Winning Subject Lines

Hi there. This week's newsletter is special. We have launched our first e-book and it is about Subject Lines. We hope that this ebook will help you turn regular subject lines into the ones that convert. 

If you don't find it valuable, feel free to unsubscribe. But, if you do like it, tell your friends to subscribe here.

📢 Episode #2

Ebook: Email Subject Lines for the Win

The best practices around Subject Lines become and even though they might be a good point to start with subject line copywriting, they are not enough to craft winning subject lines. Why? Because they do not acknowledge the context and relevance wholeheartedly. 

_{"The only point of a subject line is to get open."}

_{This best practice is very misleading and wrong. The main objective of an email should be for the recipient to take action - whether that is visiting your website, downloading an eBook, watching a product demo, etc.}

_{-Emily Carroll, Marketing Coordinator, Drive Research}

So, in this ebook that we co-wrote with Ekaterina Howard, we analyze the pros and cons of these best practices, and how we can level up our subject line copywriting game. We have also designed a framework that can help you convert your regular subject line ideas into winners.

How's the framework going to help:

• Brainstorm subject line writing approaches and variations for all your future campaigns
• Tips from email marketing experts on how to optimize your subject lines
• Understanding what makes and breaks a subject line for a better grasp of the situation

To get access to this framework and to know the story behind this framework, check out our ebook. 

Do tell us how you liked this ebook and we would love it if you would share it in your network. 😍

What are the #EmailGeeks Saying 😎

Teardown of Grammarly's Email Marketing

Grammarly is an easy-to-use extension and online editor that suggests changes that improve the overall quality of our writing. This week we discuss their amazing email marketing journeys for customers and leads.

In this teardown, we'll look at how Grammarly writes email sequences, how they get people to buy, how they keep customers around for the long haul, and more.

So, what are some of the standout features of their email content?

Gamify onboarding and loyalty – Grammarly takes a high-tech approach to onboarding and relationship building by gamifying the entire experience and helping users “unlock” levels, rewards, and coupons.

Insights emails – Every week, users receive an email with their usage statistics and lots of encouragement which can be a positive way to build product adoption.

Upgrade offers – They immediately transition from onboarding to upgrading, and they don’t stop sending these emails until the user has upgraded or unsubscribed.

Read More

Learnings from writing 750+ Subject Lines📧

While you're trying to figure out how to write better subject lines, what better way than to gain insights from someone's experiments and learnings

Here's what we took away from Brad's tweet:

1. A/B test is a must to see what works and what doesn't. No one will tell you this better than your own audience
2. Boring isn't always bad. We've discussed this point in our ebook too. The most boring subject line got the maximum opens and clicks
3. Help people make money!
4. Keep it short- enough to not let them think too much but also get your point

 🧾We'd love to feature your email templates!

Mailmodo Inc

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