What We Learned From Our State of Email Survey 2023 🤓

Hi there,

Happy new year to all of you, and a big welcome to the new subscribers! 

This edition will give you an inside scoop on discoveries from our State of Email survey 2023. You will also learn how to apply these lessons to your email marketing strategy.

We've had a great time delivering value to your inbox every month since 2021. But, if you don't find it interesting enough, you can unsubscribe here💔

Now without further adieu, let’s dive in and see what 150+ email marketing experts had to say about email marketing in 2022.

What We Learned From Our State of Email Survey 2023 🤓

Insight 1: AMP emails led to 2X conversions

More than 30% of surveyors who used AMP emails saw an increase in conversions by 2X.

What does it reflect? 

It shows that subscribers prefer less friction and more interactivity.

How can you use AMP emails for higher conversions?

If your ESP supports interactive AMP email, you can add widgets such as forms, surveys, registration buttons, carousels, calculators, etc., to your email. The subscribers can take action via email without any redirection.

If your ESP doesn't offer AMP emails, try creating them with Mailmodo's no-code editor.

Insight 2: Many experts didn’t know about ‘Google Postmaster'

Out of all the experts we surveyed, 14.3% weren’t aware of Google Postmaster, which is an important tool for tracking the deliverability status of Gmail users.

How can Google Postmaster help you?

With Google Postmaster, you can track domain and IP reputation, analyze spam complaints, and check if your domain is blacklisted.

If you’re a Mailmodo user, you can get these reports within our product as we have an integration available with Google Postmaster.

Insight 3: Marketers are still sending image-only emails

It's 2023, and we were amazed to see almost one-third of marketers still sending image-only emails. 

Why should you stop sending image-only emails?

Image-only email causes accessibility issues because many email clients don't support images or might have images off, leading to broken emails. 

We advise avoiding sending image-only emails, and if you add images, ensure they're compressed and have descriptive alt text. Read about how to make email more accessible.

Insight 4: More than half of marketers didn't optimize for dark mode

53.3% of marketers sent emails that were not optimized for dark mode. Out of these, 50.46% of marketers admitted it was one of the common email mistakes they made in 2022.

How to optimize your emails for dark mode?

Use a transparent image to avoid jarring backgrounds in dark mode. Also, add a translucent outline to dark text-based images to make it visible on dark screens. 

Check out more such best practices to optimize your emails for dark mode.

Insight 5: Actionable CTAs >>> Generic CTAs

Almost 60% of marketers voted in favor of actionable CTAs in 2022. Generic CTAs don't cut it anymore, as they sound generic and non-specific.

How to write high-converting CTAs?

Avoid writing generic, non-benefit-oriented copy such as Click here or Learn more. Instead, describe the product/action or sell the benefit. For example, Take this survey or save your spot. 

We have the perfect guide for you to transform your email CTAs. Read it now!

There is more in our State of Email 2023. Get to know everything from busting common email marketing myths to average industry benchmarks. Download our State of Email 2023.

Upcoming Webinar ▶️

We're ending this month with a discussion with Eman Ismail, an email conversion strategist. She will be uncovering her strategy to create a winning welcome email sequence.

So, if you want to create a new welcome series or optimize your existing one, join us on 31st January at 12:00 PM EET / 3.30 PM IST.

Mailmodo Shoutouts📣

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🚀 Level up your marketing analytics with Factors.ai

Shoutout to our distribution partner, Factors.ai, a B2B Marketing Analytics & Revenue Attribution platform.

Do you know what we love about them? 

They identify anonymous companies visiting your website, analyze user behavior and generate high-intent leads through website visitor identification. Interesting, right?

Learn more from your analytics.

🚀 Ideas and best practices to engage mobile users

Grasp the most effective techniques to approach mobile users and engage them throughout the customer journey.

Get PushWoosh's free pocket guide to learn the tips and tricks to enhance mobile user engagement.

That's all folks for this one. 

Talk soon,

- Nupur, Sabahet 🤓

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