Open Rate vs Click Rate: What Are You Measuring?

Hi there. This week's bulletin talks about open rates. Marketers share their opinion on the relevance of open rates and if they are important to measure the success rate of your email campaigns. 

If you don't find it valuable, feel free to unsubscribe. But, if you do like it, tell your friends to subscribe here.

Writing Subject lines for Open rates Click Rates

Most of the time, we write email subject lines with a focus on getting more people to open the email. While open rates are important, they do not really throw light on the success of your email campaigns. 

Suppose, you got a 50% open rate but a 5% click rate. The 50% here does tell you if your email was opened, but it doesn't tell you if it was read.

The point being, we need to write subject lines that don't just give us high open rates but also higher click rates.

Here's how you can write subject lines for more than just opens: 

1. Define the context: Whether you’re inviting newsletter subscribers to join a webinar or asking new customers for feedback, the context will help you decide how to frame the email to get the most opens.

2. Work on different variations based on the context

💌 Outcomes

🤓 Emotions

🧠 Humor

⌛ Urgency 

3. A/B Test your email: Keep testing and optimizing your emails for better future results.

To get access to the worksheet and framework for creating winning subject lines, check out the article.

What are the #EmailGeeks Saying 😎

How to boost your Email Click Rate for Mobile?

By Jay Oram

At least 61% of users now open email on mobile devices, and 31% report that a smartphone is their primary device to click through and purchase. If you're not getting good enough click rates and conversions from your emails, optimize your emails for mobile and watch the magic! 

Here's how you can optimize your emails for mobile and get higher CTR:

🔵 Single common Layout: Have a single column layout that has a responsive width and font. But if you prefer multi-column layouts, then use responsive email templates  - which will stack the multiple columns on a mobile device. 

🔵 Keep it short and to the point: You only have a small screen size to get your message across, and mobile devices are full of distractions. Stick to short, sharp messaging and avoid long, wordy emails.

🔵 Use Touchable buttons: Make your CTA a button. Create space around any links so users can comfortably scroll without accidentally clicking a link and possibly getting annoyed at your email.

🔵 Keep it light: Ensure images are optimized to be as small a file size as possible. Remember to add alt text to images. If you are using background images, remember to set a background color that contrasts well with any text and CTAs so they can be seen whilst images are loading.

Read More

💌Insider Info - Creating Lead Magnets

Last week, we had launched our 'Subject Lines for the Win' e-book to help convert generic subject line best practices into real and winning subject lines. We got 500+ downloads within a week's time and got some exciting feedback from people! Here's how we did that:

✔️Chose a topic - based on research and intuition 

✔️Collaborated with subject matter experts

✔️Conducted a subject line experiment

✔️Based on all research, drew a framework and worksheet 

✔️Distribution - Social worked well for us

✔️Requested feedback from everyone

 🧾We'd love to feature your email templates!

Mailmodo Inc

16192 Coastal Highway, Lewes, Delaware 19958