What’s Something That Can Help Marketers Gain Leads Passively?

One of the things I admire about solopreneurs and influencers is that they try to diversify their income sources. 

They set up various passive income streams such that they don’t have to constantly be on a hamster wheel to survive and earn an income. 

We can try to incorporate such ideas in our marketing strategy as well. But, instead of setting up passive income sources, we try to set up a way to get new leads passively. And the most popular way to do this is through referrals. 

In this week's edition, we’ll talk about how referrals work, their impact, and, towards the end, even show you how to make the most out of them.

Origin of referrals

Before we get started on how referrals work, let's first understand what it is.

Traditionally, referrals happen through word-of-mouth. If customers liked your product, they would talk about it in their network. 

While this is great, it isn't a reliable way to expand your reach as you won't be able to track it or influence what's being said. 

It's sort of like relying on the power of gossip. 

But it's not a reliable or sustainable way to expand reach. 

So, brands started to ask people to refer intentionally and also offered them a referral reward, thus incentivising more people to refer.

One problem still remains: it's that it still wasn't really trackable, and we couldn't tell how many people came from referrals. This led to the birth of modern-day referral programs.

Birth of modern-day referral

Modern-day referral program uses a referral link to track how many referrals come and due to the efforts of which referrer.

How does this work?

Brands would give customers a unique referral link to refer a particular offering to their network and gain rewards every time they refer someone. 

So now, all they have to do is share this link with their network, which, in today's times, means mostly social media. 

When someone clicks on this link and makes a purchase, downloads an app, or signs up for a service, the original referrer often receives a reward. 

It's a win-win, with businesses gaining new leads/customers and referrers getting perks for their advocacy. 

This is great and might even work most of the time. But, it’s not necessarily the best way to create a referral program. 

Why? 

Because you are asking people to do something extra: copy a link and share it with the people they know.

And I don't know about you, but I’m lazy, and I'm definitely not going to do that.

And that's where my hack comes into play. A way to refer inside the email and not make folks leave their inbox at all.

Referrals inside email

We designed our AMP email forms such that a person just has to enter the name and email ID of the person they want to refer. 

Once they submit these details in an email, the referred person will get an email saying, “Your friend has recommended X to you,” along with the links or codes to the offering.

And voila! Referral done. Without even leaving the email. Isn’t that neat?

If you want to learn more about exactly how we were able to do this, you can read our in-depth guide below on referrals inside email.

Email Edge: Turn Subscribers into Customers

There’s more revenue in your existing subscriber list than you think.

Join us on Wednesday, 27th September at 8 am PST to learn how to

• Create email sequences faster
• Segment audience to send targeted sequences
• Measure and improve conversions of your sequences

🗞️ What's up with the marketing world?

• AI is still the rage across the world, even in marketing. Here's a great AI subject line generator that we were able to create.

• Learn how to activate YouTube as a marketing channel in B2B in our recent growth chat with Ali Schwanke.

• If you want to create referral programs inside the emails, but don't know how, here are 10 referral program examples to get your creative juices flowing.

Introducing our new Expert Marketplace 

Excited to share that we have launched our Expert Marketplace where you will find experts and professionals for all your marketing needs and challenges. 

From SEO and email marketing experts to AI geeks, we have all under one roof. Get in touch to avail their services.

Btw, are you a marketing expert? Apply here to get listed on our marketplace.

That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.

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