How to Boost Conversion With Lifecycle Email Marketing

Hi there. This week's newsletter curates insights on Lifecycle email marketing for brands, how to do it, and it's importance, from email experts and Mailmodo's guides 

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Why do you need a Lifecyle email marketing Plan?

You got new customers or subscribers, yay, now what? Do you engage with them or let them be?

New leads are most engaged within 48 hours of subscribing, according to VerticalResponse. 

So, it becomes imperative to send welcome/onboarding emails to your customers as soon as they sign up, to give them a warm welcome and let them know more about you. Just like that, at every stage of the customer's journey, it's important to nudge them and assist them to complete the cycle and build a strong relationship with them. 

That's called Lifecycle marketing.

“Lifecycle email campaigns achieved 8.6% conversions vs. 4.2% of all triggered emails.” @yesmarketingus

Following are some of the touchpoints, at which you can nudge your customers:

1️⃣ A user signed up: (welcome series)

Email 1. Welcome note and what to expect

Email 2. About your product, the problem that you're trying to solve 

Email 3. Social proof along with an offer to help them make their first purchase.

Welcome emails with offers can boost revenue by 30% per email, compared to welcome emails without offers. (Source: Invesp)

2️⃣ A user made a purchase: 

Email 1. Thank them for making the first purchase and ask for feedback

Email 2. Send educational blogs/articles related to the product they bought

Email 3: Product recommendation or upsell

Use email automation to create such journeys and have an amazing lifecycle campaign in place. How to get started? Check out our guide below for more information on this.

What are the #EmailPeeps Saying 😎

How to Personalize Email Content Based on Membership Status

By Kelly Lamano
 

Members. Non-members. Gold members. Lapsed members. Your audience is full of them. And by segmenting and creating different content according to status, you're one step closer to sending the right message at the right time to the right people.

It's this targeted message that starts in the inbox and entices them to take a further journey into your product, service, or content.

Here are a few good ideas on how to get started, according to Kelly: 

🔶Members: Give them the VIP treatment - One way for product-based businesses to give people the VIP treatment is by giving subscribers early access to limited edition products.

🔶Non-members: Show them what they’re missing - Keep subscribers in the know with membership updates on an FAQ page on your website or by answering questions in an email specifically for non-members. Include descriptive visuals like graphics and photos of people using your product.

🔶Trial membership campaigns: People like free things. Offer a free trial of your product, software, services, whatever it is that you’re advertising to non-members, and serve your audience a retention message once the trial's up.

🔶Help Subscribers Feel Like They’re Part of the Club: The more invested you are in your audience and the more that you vocalize that, the more valued your subscribers will feel, and the more likely they’ll want to upgrade or become a member when the timing is right.

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Quick question! 

📧 Nurture your subscribers to convert them into buyers 

Anatomy of a good email sequence, by Chase Diamond

We found this really interesting tweet by Chase Diamond on how to nurture your subscribers to convert them into buyers with the help of email sequences.

According to him, there are 5 stages of the User Awareness journey. 

⭐ Unaware: Start your email sequence with stories that talk about a problem (that your product solves)

⭐ Problem Aware: Now that they are aware of the problem, your second email should aim to make them aware of the solution

⭐ Solution Aware: Now they are aware of the problem + they now trust you as a credible source. Now you can start advertising your product

⭐ Product Aware: Now they are aware of the problem that your product solves. But haven't bought it yet. More persuasion is needed probably. Tell them about the features + benefits in this stage

⭐ Most Aware: At this stage, all you need to do is give an extra push. Offer them discounted prices and special deals

 🧾We'd love to feature your email templates!

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