You got new customers or subscribers, yay, now what? Do you engage with them or let them be?
New leads are most engaged within 48 hours of subscribing, according to VerticalResponse.
So, it becomes imperative to send welcome/onboarding emails to your customers as soon as they sign up, to give them a warm welcome and let them know more about you. Just like that, at every stage of the customer's journey, it's important to nudge them and assist them to complete the cycle and build a strong relationship with them.
That's called Lifecycle marketing.
“Lifecycle email campaigns achieved 8.6% conversions vs. 4.2% of all triggered emails.” @yesmarketingus
Following are some of the touchpoints, at which you can nudge your customers:
1️⃣ A user signed up: (welcome series)
Email 1. Welcome note and what to expect
Email 2. About your product, the problem that you're trying to solve
Email 3. Social proof along with an offer to help them make their first purchase.
Welcome emails with offers can boost revenue by 30% per email, compared to welcome emails without offers. (Source: Invesp)
2️⃣ A user made a purchase:
Email 1. Thank them for making the first purchase and ask for feedback
Email 2. Send educational blogs/articles related to the product they bought
Email 3: Product recommendation or upsell
Use email automation to create such journeys and have an amazing lifecycle campaign in place. How to get started? Check out our guide below for more information on this.
