How to Build a Killer Email List (and more)

Hi there. This edition of the Mailmodo Bulletin talks about one of the important foundations of email marketing, email list building, and how to effectively do it. 

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How to Start Building your Email List Effectively

via Mailmodo

We all know how important email lists are because you can do all sorts of communication with your subscribers, literally for free, if you have a good and targeted email list.

In a survey by campaign monitor, it was revealed that 50% of companies lack an effective list strategy. So this article focuses on helping everyone build an email list that's effective, targeted, and qualified.

💠 Share quality content on blog regularly

💠Add Exit pop-up and catch visitors on their way out

💠Include opt-in's at the end of articles

💠Use Lead Magnets

💠Have double opt-in's

What are the #EmailPeeps Saying 😎

How your Unsubscribe page can get your subscribers back?

By Ankit Ghosh
 

People often unsubscribe to your emails for the following reasons:

• Too many emails being sent in a short span of time
• Irrelevant content
• Emails not tailored to their preferences

When they choose to unsubscribe, you can still take this opportunity to win them back. But, how?

Create a High converting Unsubscribe Page

1. Title/Headline: A good headline is one that creates a personal connection, and creates a sense of "fear of missing out." 

Examples:

“Please, don't break up”
“Here's what you'll miss”
“It's not the same without you” (used by PUMA)
“Can we give it a last chance?”

2. Body: Try to give a short and precise description of how your emails could provide value and help them solve their business problems.

3. Ask them to choose their preferences: You might not know what exactly made them unsubscribe. Ask what they were looking for and deliver exactly that.

4. CTA: Call to action or CTA is your only way to reverse the unsubscribed contact. This should be the main feature of your unsubscribe page.

An effective CTA should:

1. Have compelling copy
2. Be placed prominently on the page
3. The colors should be contrasting
4. The text should be precise and specific

Read the full article here

📧 Create High Quality Lead Magnets - a Mini-Guide

💠 Research your target and answer questions like "What would help them get from Point A to Point B?"

💠 Determine Their Awareness Level whether they know nothing or know the basics and have some knowledge about the field

• If they aren't aware: they would benefit from ebooks, guides, etc
•  If they are aware: they would benefit from tools, templates, case studies, etc

💠 Choose a lead magnet from ebooks, guides, to swipefiles, cheatsheet, and more, depending on the awareness level your audience is at.

💠 Get started with creating a lead magnet

💠 Have a catchy and intriguing headline for your lead magnet

Bonus point: The best lead magnet covers these bases

• solve a real problem
• promise a quick win
• super specific
• quick and easy to digestGet started with creating a lead magnet

 🧾We'd love to feature your email templates!

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