How to Beat the Spam Filters and Land into Inbox

Hi there. This edition of the Mailmodo Bulletin talks about email deliverability and how to make sure your emails land inside the inbox. We also have released our recent interview with Chase Dimond. You wouldn't want to miss that. 

If you don't find it valuable, feel free to unsubscribe. But, if you do like it, tell your friends and colleagues to subscribe here.

Important Techniques for Email Authentication

via Mailmodo

Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not spam. In today’s world, email authentication is a “must do” for legitimate organizations in order to secure their online reputation and maintain customer trust in their brand. 

In this article, we discuss these authentication techniques in detail :

1. SPF: SPF (Sender Policy Framework) allows email senders to define which IP addresses are allowed to send mail for a particular domain. 

2. DKIM: DKIM (DomainKeys Identified Mail), provides an encryption key and digital signature that verifies that an email message was not forged or altered.

3. DMARC: DMARC simply ensures that an authoritative action is being taken if DKIM and SPF don’t pass.

Following is an example of when DMARC is passed-

What are the #EmailPeeps Saying 😎

How can welcome emails help deliverability

By Hollie Youlden
 

First impressions are important. So are welcome emails. Welcome emails can do wonders for your long-term email deliverability. You can do that in 3 ways:

1. Let your subscribers know that they might receive your email in the spam folder, and ask them to mark it as 'not junk' or 'not spam' - do this either in the welcome email itself or at the time of subscribing. 

2. Engagement is great for delivery. Welcome emails are seen to have 4x more opens and 5x more clicks compared to other regular campaigns. The more subscribers engage with your emails, the better your reputation. The better your sender reputation, the better your deliverability!

3. Open rate of welcome emails could tell you a lot about how your emails are performing in terms of deliverability. In that case, take important measures like verifying your domain, switching to double opt-in and cleaning your mailing list.

Read the full article here

📧 How can ecommerce brands improve deliverability 

We came across this interesting tweet on how eCommerce brands can use welcome emails in the best way to improve deliverability. While giving discounts in Welcome emails is sort of a norm for e-com brands, they can do that in a way that ensures higher engagement to ensure good deliverability.

Suppose they have to give a 10% discount on their welcome email, they can offer a 5% off rather than in the welcome email and ask them to reply to the email for an extra 5% discount.

 🧾We'd love to feature your email templates!

Mailmodo Technologies Inc.

355 Bryant Street, Unit 403, San Francisco, CA 94107, USA