Written by Jyothiikaa M D |
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4 Ways to Use Interactive Forms in Emails |
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Forms, in general, are usually very efficient and versatile. No frills, just straight-up questions and answers. Previously, if we wanted to use a form in an email, we’d have to create it on Google Forms, Tally, etc., and add the form link inside the email. However, this redirects your subscribers to the web, where they can get distracted and not complete your form. That’s where interactive forms are great; they allow people to fill out the form right inside the email. No redirections = more form fills In today’s edition, we’ve covered 4 ways to use interactive forms in your email campaigns and the benefits of doing so. |
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| Use forms in your emails to collect your audience’s thoughts and opinions. These insights will enable you to understand them better and know what they want. At Mailmodo, we recently used forms to survey Idealetter subscribers to understand what they like about our newsletter, what they would want to see in future editions, and so on. This helped us optimize our offering in the newsletter and make it more valuable. | | Also, if you use interactive forms by Mailmodo, you can see the submission insights on the Mailmodo dashboard and get an overall picture of what folks want. | |
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| This can be more targeted than just generally asking your audience for their opinion. You can instead ask them more detailed questions regarding your product or services and get their feedback. We also did this recently, asking our customers what issues they encountered when using Mailmodo, what features they felt were not meeting their expectations, and so on. | | In Mailmodo, you can export the responses on your form and send them to your team for product improvement and quality appraisal. |
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| You can create an engaging quiz relevant to your industry and send it in your promotional campaigns like bigbasket had done. They created a promotional campaign for their skincare products with an in-mail quiz about skin type. In this campaign, customers determined their skin type after answering a few questions in the email and were then redirected to a product catalog created for the specific skin type. For example, if their skin type turns out to be dry based on the quiz, the CTA will take them to products meant for dry skin. This helped boost the click-through rate by 3X. | |
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#4: Collect customer details | If your company relies on customers having their profiles complete with all the details like address, phone number, etc., then you can use a form in your welcome/onboarding email. And your customers can fill out details right inside the emails. This is exactly what foundit did. They embedded forms directly into emails, enabling users to update their profiles without leaving their inboxes. And this wasn’t it - they personalized the campaign further. Each candidate received a form tailored to fill only the incomplete fields in their foundit profile. | | This made profile updation effortless and efficient. As a result, they saw an impressive 11.5% submission rate with the interactive form in email. This initiative led to 1.7 million users updating their profiles within just 6 months. |
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Bonus: Get registrations/bookings | You can also use forms to allow hotel, flight, and tour bookings, event registrations, and so on. You can create dynamic interactive forms that can fetch real-time data through API to provide updated flight or room availability info. If you want to do something like this, contact our team, and we’ll help you set it up. |
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If you want more ideas on what forms you can include in your emails, check out our collection here. |
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Want to be a part of our 'State of Email' report? | As part of our upcoming annual report, the State of Email 2025. We are surveying email marketers to understand their email marketing experience in 2024. If you are an email marketer and wish to contribute, fill in the survey below. | |
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That’s all, folks! I’ll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email. |
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Till then, happy emailing.
Jyo
Email Geek @Mailmodo |
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| Get 3x conversion with Mailmodo | | Mailmodo Technologies Inc. 16192, Coastal Highway, Lewes, Delaware, 19958, United States No longer want to receive these emails? Unsubscribe |
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