5 Spooktacular Campaign Ideas for Halloween

The spooky season is almost here.

Are you ready for it?

No? That’s ok. We got you, boo! See what I did there? 😉

Okay, back to the point. Here are 5 ideas you can use as inspo to create campaigns for the upcoming spooky season.💡👻

#1: The Monster Mashup

Put together a bundle of your products that subscribers might find helpful for Halloween like how Fortnum and Mason’s have done below. They have put a bunch of Halloween-themed biscuits and chocolates together to make it easy for them to gift it to their loved ones or just have it for themselves.

#2: Spooky Games

Halloween is all about spooky mysteries and trick-or-treat. So, why not combine all that by playing a mysterious trick-or-treat game with your subscriber? It's a fantastic way to engage your audience and make your emails stand out this Halloween season.

Here's a game you can use in your Halloween campaigns 👇. You can treat customers with a discount at the end of the game.

# 3: Play on words

You can add some clever wordplay to suit the Halloween vibes, as Clear has done in the example below. "Scared of the lines" is a pretty good wordplay that connects with people's anxiety about airport security checks and also acts as a good segue way to their offering.

Here are some more examples of people using this idea in their campaigns: 

• ModCloth's boutique email 
• Premier Inn's spooktacular stays email

# 4: Subtle product plug

You can create a subtle product promotion email for Halloween where you simply show how people can make use of your products during the spooky season, as Google has done below.

Here is another example of people using this idea in their campaigns: Harry's how to guide.

# 5: Run a contest

Ask your subscribers to participate by using your product for Halloween, and send in entries showcasing how they used it to win some prizes. 

One way brands in the fashion industry can do this is to conduct a costume contest. If people can use their clothes or makeup to create their Halloween costume, they can snap a pic of it and send it in to win.

If all of these ideas are not feasible, you can just modify your existing emails with some Halloween-related colours and motifs like pumpkins, witches, bats, brooms, candies, etc.

Btw, we got something to tell you. 

That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.

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