6 Ideas For A Jaw-Dropping BFCM Campaign

🛍️ 6 ideas for a jaw-dropping BFCM campaign

Black Friday and Cyber Monday (BFCM) are just around the corner. 

During this time, people are frantically searching the internet for the best deals and purchasing gifts for their loved ones in anticipation of upcoming holidays like Christmas or Hanukkah. 

Adobe found that last year, consumers spent over $31 billion while shopping online during the BFCM week - Thanksgiving, Black Friday, and Cyber Monday.

So, it's a huge opportunity for your brand to get a lot of sales.

 If you haven't got anything ready yet, here are 6 ideas you can use as inspo to create campaigns for BFCM. 🛍️ 🛒

#1: Prompt users to start their Christmas shopping early

Encourage customers to begin their holiday (Christmas, Hanukkah, New Year) gift shopping in advance. During BFCM, shoppers are eager to seize the best deals not only for themselves but also on the gifts they want to get for their loved ones. So, you can design an email campaign that offers a variety of options, maybe even a gift guide and substantial discounts to kickstart their holiday shopping.

#2: Customize your abandoned cart emails for BFCM

Now, you probably already have some abandoned cart emails set up for your shop. So, you can simply modify the existing emails for BFCM without much effort.

All you have to do is remind customers about the items left in their cart and highlight the BFCM discounts on those same products. You can also create a sense of urgency with compelling messages like "Sale About to End, Buy Now".

# 3: Spice up your BFCM offer emails with interactivity

Make your BFCM emails more interesting and fun to read by adding things like carousels, scratch cards, quizzes, and animated product images as GIFs. Such interactive elements will make your emails hyper-engaging and drive higher conversions.

Here is an example of a game that you can add to your BFCM offer email to make it interactive.

# 4: Create a limited BFCM flash sale

Inform your subscribers about a Black Friday & Cyber Monday offer featuring your most popular products, but with a twist – it's only available to the first 100 customers. This limited availability will trigger excitement and a sense of urgency.

# 5: Reward loyalty with early access to BFCM offers

Show your appreciation to loyal customers by offering them early access to BFCM discounts. Create an exclusive list for your most dedicated shoppers, send them special invitations, and give them a sneak peek at the best deals. 

# 6: Offer discounts for a week up to Cyber Monday

Rather than limiting your deals to one day, consider the appeal of extending your discounts over seven days. Each day, introduce a unique deal or focus on a specific product category, building up anticipation for the grand finale on Black Friday.

You can also keep this momentum going until Cyber Monday, ensuring that your customers have more opportunities to enjoy your incredible offers.

Tip:

Try to be very specific with your subject line and preheader for the BFCM campaign. Don't tend to create a sense of mystery; just be very clear about the discounts. You can also try using an AI subject line generator to get ideas for your BFCM campaign. 

That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.

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