6 Campaign Ideas for the Holiday Season

Christmas is the most wonderful time of the year that many people, both kids and adults, look forward to. And this is one of the holidays when small and big businesses see their biggest sales happen. 

This is mostly because people are buying a lot of gifts to give to all of their loved ones. Last year, people planned to spend around $950.5 on gifts and holiday items. (Source: Brevo)

And, almost two-thirds (68%) of holiday shoppers said they pay more attention to emails from companies during the Christmas holidays, making it a great marketing opportunity as they want to hear from you. (Source: Salesforce)

So, create campaigns for the holidays and leverage this season of sales. If you don’t know where to start, here are some inspirations for your campaigns. 

# 1: Send a curated gift guide with your products

Gift guides are one of the classic holiday campaign ideas that most brands use to showcase a curated list of their products that can be given as a gift for different types of people or interests. The idea is to give your audience helpful suggestions and make their gift-giving process easier.

Here's an example of how Canopy Collection has done it by making it easier for their audience to shop based on their budget. 

#2: Spice up your holiday promo emails with interactivity

Instead of sending regular promotional emails, you can add some fun interactive elements like this holiday-themed spin-the-wheel widget shown below to capture people's attention, and create a memorable experience for them. 

This can also help increase engagement as it's an intriguing feature that people want to play around with. And, when you add a special discount or freebie as a reward, they might go to your platform and purchase using the discount.

FYI, you can actually use this spin-the-wheel 👆 in your campaigns. Just sign up here, create a new template, and add the spin-the-wheel widget. If you want this specific Christmas edition just click on the checkbox on the right panel that says “Christmas theme.”

# 3: Try subtle promotions in your emails

Now, if the first two options, where you create a straight-on promotion email, don't fit your brand style, you can try this idea. 

The primary basis is that, you can create emails with holiday-themed content related to your niche, and at the end of the email, you can subtly plug in your deals, or products. For example, if you are a fashion brand, create a holiday style guide or lookbook, and towards the end of the email, drive them to purchase the items used in the lookbook.

In this example below, Gussi has created an email around New Year's resolutions their audience should follow to maintain healthy hair, and towards the end, they have talked about the holiday deal on the products that'll help their audience achieve their hair goals.

# 4: Promote your products/service as a gift option

Most tech companies offer discounts on their products or services during the holidays. But they usually center it around their existing customers to get them to upsell. Instead, you can position it as something your audience could gift to their friends. 

For example, how many have told our parents to get virus protection software for their devices or asked them to clean junk files to improve speed? Do they do it? No. So you can get them such softwares that they would find useful but probably won’t get for themselves. 

Here's how MacPaw has promoted its “CleanMyMac” service as a gift option that people can give their friends or family a discount on.

#5: Promote your brand's gift cards as an easy gifting option

Gift cards are a popular holiday gift choice for last-minute shoppers. So, you can create a campaign highlighting your gift cards as an easy gifting option for those who have put off Christmas gift shopping until the last minute. 

You can also position it as a great gift to give to people you don't know a lot about, like colleagues or acquaintances, as you reduce the chances of getting something they don't like, and rather they can buy whatever they want using the gift card. 

In this example from Bellroy, they promoted their digital gift card as an option for late shoppers as it doesn't have to be shipped out.

# 6: Make gift-giving simple.

If the gift card route is not something you want to do, you can try this. Create campaigns showing how easy it is to send gifts and that they don't have to wrap or send them; you’ll take care of it. It's especially useful for people who can't be with their loved ones during the holidays. 

If you need such easy gifting facilities, you can collaborate with other brands to provide them. In this example, Postable has collaborated with Goody to give its audience an easy way to send gifts to friends or family. All their audience has to do is pick a card, and add a gift, and Postable will take care of the rest.

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That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.

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