5 Ways to Use AI in Your Email Marketing Strategy |
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We have all been using AI in different aspects of our marketing like content writing, ideating, strategizing, social media marketing, and so on. But there is one channel in which you have not really leveraged AI: email marketing. In this edition of Idealetter, we will explore five game-changing ways to use AI to revolutionize email marketing. |
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#1: Personalised product recommendations | Product recommendations can be done without AI by tracking your customer's on-site activity and sending them the products they viewed. But if you want to take things a bit further, you can use AI to recommend similar products to the ones they were looking at. How? You can use machine learning to understand what types of products to recommend based on what your customers view. And then connect it with your ESP to implement it inside the email. Endy used Litmus’s AI in their exclusive sale email to recommend items the individual client is interested in or similar to those they had interacted with on the website. | |
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#2: Write or optimize email content | Just explain your campaign intentions to any AI copywriting tool like Jasper or ChatGPT and it'll be able to give you a copy draft for the whole email. And you can further refine prompts to get the final copy you want. Some ESPs, like Mailmodo, provide AI copywriting tools within their platform. These tools help you generate or optimize your email copy while you create the template. | |
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#3: Generate and optimize subject lines | Similar to generating copy, you can also use AI to give you subject lines for your email campaign. This is particularly useful as, after a while, you run out of ideas for catchy subject lines, and AI gives you a fresh perspective.
To do this, you can use AI tools inside the ESPs that scan your template to generate subject line ideas. Or, you can fill out your campaign details in a generator like the one below, and it will generate a few subject line options for you.
| | Also, use AI to test out these subject lines and find out which is the best for you. Domino's saw a 10% uplift in open rates after using Phrasee AI to generate their subject lines and optimize them using multivariate testing. |
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# 4: Send Time Optimization (STO) | You can use AI’s predictive capabilities to analyze vast datasets and identify the optimal send times for each subscriber, ensuring your emails land in their inbox when they're most likely to engage. Utilize AI tools like Seventh Sense to do this analysis and send emails and optimal time and frequency. Teleflex got over 300% boost in unique open rate after using AI send time optimization. |
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# 5: Create email templates | We previously discussed using AI to create different template elements, but now you can create a full template from scratch using AI. In Mailmodo AI Template Generator, you can fill in the details like type of campaign, products, coupons, etc, and get a few ready-to-use templates generated in a few seconds. | | The best part is it automatically fetches your brand guideline so you have a pretty good base to refine. So, use AI tools to create email templates and save time. | |
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DTC GROWTH MODE: NEW EPISODE | How to Create Memorable Customer Experiences feat. Ren From Tushy | | Tushy has become one of those brands that people love and remember for a specific reason: their delightful customer experiences. In this episode, Ren reveals their brand values and strategies that helped them achieve this. | Here's what we discuss: - How to develop a distinct brand voice
- Working out brand values to help guide decision-making
- Establishing cross-team communication for holistic customer experiences
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That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email. |
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Till then, happy emailing.
Jyo
Email Geek @Mailmodo
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| Get 3x conversion with Mailmodo | | Mailmodo Technologies Inc. 16192, Coastal Highway, Lewes, Delaware, 19958, United States No longer want to receive these emails? Unsubscribe |
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