4 Ways to Increase Customer Retention

It’s well-known that acquiring a new customer can be more costly and difficult than retaining an existing one. 

To be more precise, acquiring a new customer costs almost five times more than retaining one. But while that might be the case, retaining one is also a challenging task.

And if you are having issues with retention, you might be using emails to resolve it. No surprise there as nearly 52% of marketers use emails for customer retention. 

While your email campaigns might work to some extent in retaining customers, you can take it one step further with interactivity.

In this edition of the Idealetter, we’ll discuss how interactive emails can help you implement some retention techniques.

#2: Ask them about their preferences

We might not always know what our customers need or what is best for them. So, just ask and give them what they want. 

One famous brand that does this is Blogilates, as shown below. Their team collects the audience's opinions and creates what they need. 

You can make this more effective by including a poll where your customers can share their opinions on the product/idea right inside the email. Like this 👇🏼

#3: Incentivize them to stay

This is the most obvious strategy, but many underestimate it. 

It’s simple: give them a reason to stay and keep buying from you. One reason they stay is that they know they are getting a good deal.

Most brands incentivize loyalty with several kinds of rewards:

• Membership tier system with increasing rewards as they move up
• Points earned from each purchase that can be redeemed
• Exclusive coupons/discounts
• Birthday gifts, etc.

Now, you can send a simple incentive email with the coupon code. Or you can make it much more exciting and eye-catching by sharing the coupon using a fun interactive game like the one below. 

That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.