Steal These 5 Year-End Email Ideas 😱

Welcome to Idealetter #2 

Firstly, a big thanks for making our first edition a hit. 🥳

Now keeping up with the promise of sharing email ideas, let's talk about BFCM campaigns. We know you must be knee-deep in preps, so, here're some ideas to help 👇

4 email ideas to spice up your BFCM campaigns 🌶️

1. Create a viral loop with a referral sale campaign👩‍👦‍👦

A referral campaign generates 3-5X more profits than any other strategy. This BFCM ditch the old campaign and create a referral loop with emails. 

Ask customers to refer a friend in return for coupon codes, discounts, or gifts. Off Court did this, and the campaign turned out to be a hit 👇

2.  Beat the competition with an early access campaign 🤑

Let the early birds catch the worm this time. Reward your loyal customers with early access to your deals and start racking in moolah way before everyone else. 

Maingear kicked off its BFCM deals in advance and let its customers avail the best deals without the rush hour madness. Here's one of their emails 👇 

3. Boost email engagement with a gamified campaign 🎮

We talk about this A LOT, and that is because it really, really works. 

Stand out from the crowd of boring “here-is-your-discount-code” emails and make BFCM fun with email gamification. Although creativity is the main ingredient to make this work, AMP emails can make email gamification more seamless. Here's an example by Forever 21👇

4. Deliver with product bundling 💯 

Bundle similar products for easier discovery and send complimentary kits along with your usual price slashes. You can leverage this sale to promote your less-popular products or sell long-pending stock.  🎯

Look at this email sent by Orangewood, a guitar shop, where they've bundled an accessory and maintenance kit along with a brand new guitar! 

How convenient! I'd totally buy this over any flat discount! 🖖

Finally, we'd ask you to keep your emails, simple, fun, and interactive (a lot like us). 💌

Before going though, would you mind rating us? 👇

And finally, we've got an announcement for all the SaaS marketers - SocialBee has published this list of 250+ BFCM deals on tools that help in productivity, social media, email, sales. and design. Don't forget to check it out.

See you soon, ta-da 💥,

Sabahet from Mailmodo

Mailmodo Technologies Inc.

355 Bryant Street, Unit 403, San Francisco, CA 94107, USA