5 Game-Changing Survey Ideas 🚀

Welcome to Idealetter #4

Our mantra for 2023 is never to underestimate the power of surveys to collect feedback, opinion, and insights from our customers and peers.

And, to get you onboard, we’re sharing these 5 survey email ideas that’ll help you collect loads of insights to scale your business in 2023.

1. Send KYC surveys to enhance personalization

Get to know your subscriber’s interests and preferences with user preference surveys.

Here are some questions you can ask your subscribers:

• Emails they want to receive
• The reason why they signed up, or 
• Use-cases they’re most interested in.

💡 Pro tip: Ask for user preferences by adding them to your welcome emails. These emails have the highest open rate which increases your chance of getting more submissions.

Sleeknote did a great job leveraging welcome emails to collect users’ preferences because their intent to answer is at its peak.
 

2. Send feedback emails with a why-oriented approach

There’s no better way to get genuine feedback than email surveys like NPS and CSAT. But here’s how you can improve your subscribers’ response to such campaigns - give the survey a cause and highlight it.

This email by Ritual is the perfect example of a feedback survey that’s why-oriented. Brownies point to them for adding the time to fill out the form.

3.  Boost response rate with an incentive-based survey

People love incentives — If you give them something in exchange they’re more likely to act. It’s known as reciprocity bias. 

So, tie reward points, credits, gift cards, etc. to your product feedback, or post-purchase feedback surveys.

💡Pro tip: Use a progress bar in email to show the number of rewards/credits/points they have earned and what’s the next reward in the line.

We really liked this colorful and vibrant incentive-based survey by Tailor Brands.

4. Get higher submission with “this or that” surveys

If you have a product feature to launch with 2 variations, ask your subscribers for help. Share both options and collect votes for their favorite.

Bonus use case: Get their feedback on the venue for your events or collect their preference about which Ui they prefer.

💡Copy Inspo: Try phrases like “Would you rather, or Heads or tails.”

Here’s a really good example of such surveys by WYR

5. Collect expert opinions surveys

Got a report coming up, or do you want to curate insights from subject matter experts? Send out an opinion-based survey and mention the purpose of collecting these insights.

We sent out an interactive email survey to collect insights from 150+ email experts for our State of Email 2023. Steal this email.

💡Pro tip: Mention the time it will take to complete the survey. It helps in decision-making.

Ooh! don’t forget to get a copy of our State of Email 2023.

PS: You can get a higher response on all the surveys mentioned by making them interactive. Your audience would be able to submit their response without leaving their inbox. Cool, right? Check out some interactive email templates to get the gist.

See you soon, ta-da 💥,

Nupur from Mailmodo