5 Creative International Women's Day Email Ideas

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Welcome to Idealetter #6

Happy 111th International Women’s Day (IWD) 🥳

IWD aims to promote achievements, recognize the challenges, and highlight the rights of women-identifying individuals in the workplace and life in general.

How're you honoring this day?

We've 5 creative ideas you can steal immediately to set up email campaigns to show your appreciation towards women.

1. Create emails around this year’s IWD’s theme

This year’s theme is #EmbraceEquity.

To support it, you can spread awareness through your emails about women in leadership, women’s health, equal pay, and gender diversity.

You can also conduct a panel discussion with women leaders in various fields and promote it via email.

2. Give a shoutout to women in your industry

List down influential, successful, and powerful women who have made great strides in your field.

As BB Dakota did in this email, you can even ask your employees to share about women who inspire them the most.

3. Celebrate your women employees

Amplify your women founder or employee's voice. Talk about how much you value what they bring to the table.

You can also share their key learnings, stories, or advice like this email by Untucked Magazine.

This way, you can introduce your women-centric team to the world and show appreciation.

4. Share an inspirational story

Many women's success stories of athletes, celebrities, social workers, influencers, and more are hidden from the world.

Dig deep and find such stories to share in your women’s day campaign.

You can also partner with them and share their stories over a series of emails, as Verishop did.

5. Launch and promote products for women

If you have a product line inspired by women for women, there is no better time to promote it than International Women’s Day.

CKS’s exclusive deal on their women empowerment collection is a great inspiration for your next promotional email campaign.

Also, you can run an old-fashioned promotional deal on women-related products.

🤝 Partnership opportunity: Email Design System

An email design system is a collection of reusable email content blocks or templates that improves the consistency of email designs. We're compiling a resource to help teams implement it, and you can contribute to it too.

Answer this super quick survey, and our team member will contact you to gather more insights.

What's in it for you? You'll get a backlink and be mentioned as an email expert in our report, which will be distributed via our landing page, socials, and newsletter.