Earth Day has been celebrated around the globe to raise awareness of environmental issues and demonstrate support for protecting the earth.
How're you celebrating this day?
We've got 5 creative ideas you can steal immediately to set up email campaigns to show your support for the environment and create brand awareness.
1. Share tips for living an eco-friendly lifestyle
Encouraging your subscribers to reduce their carbon footprint is a great start. Share tips in your industry/niche that they can implement for sustainable lifestyle.
In the below email, Material Kitchen, a kitchenware brand, has provided several tips that people can implement to cook more sustainably.
2. Provide eco-friendly incentives for your offering
Add some environment-friendly incentives to motivate your subscribers to buy from your brand.
Semrush shared an incentive with its subscribers where they can plant a certain number of trees if they buy the paid plan on the Earth Day.
3. Take the classic route by providing offers
Offer a discount on eco-friendly products or services to incentivize your subscribers to make more environment-friendly purchases.
Here, Google has provided some significant discounts on their Nest product line which is made primarily from recycled materials.
4. Share your sustainability achievements
Share success stories about how your company has reduced its environmental impact and encourage your subscribers to join in the effort.
Here, Hitch has provided a list of actions they have done so far and the initiatives they are taking to reduce their impact on the environment.
5. Partnership for a healthy environment
Partner with an environmental organization and create a marketing campaign to donate a portion of your profits from the campaign to support their work.
Everlane sent out this email pledging a $15 contribution for every order they received.
 
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