| Hello there, Welcome to the Idealetter, the your one-stop source for all things email marketing. Get ready to receive this power-packed newsletter not once, but twice every month. Each will bring you exciting updates, new templates and amazing resources to fuel your email marketing journey.
So, buckle up and get ready for a ride full of email marketing tips, tricks and insights. Let’s dive in! |
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💡 Email Widget Spotlight: The In-mail Meeting Scheduler | Do you want to help your customers book appointments with you in a hassle-free manner? How often do you lose them due to scheduling?
With Mailmodo’s new scheduler, customers can book the appointment without leaving your email.
With Mailmodo’s scheduler, you can:
👉 Add calendars and forms inside your emails 👉 Let your recipients book meetings directly from your emails 👉 Automate meeting follow-ups and reminders
No matter what industry or field you’re in, our scheduler can help you save time, boost productivity, and grow your business! 🌟 | |
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This week’s campaign: How to collect leads, feedback using emails? |
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Want to collect more leads, feedback, and data from your email subscribers? Try the forms widget for Mailmodo. This widget lets you embed interactive and responsive forms in your emails, without any coding or design skills.
Just simple and effective email forms that boost your conversions and engagement.
Don’t take our word for it. See how one of our clients, Razorpay, used the forms widget to increase their fill rate for feedback surveys by 257%. Razorpay is a payments company that wanted to generate more qualified leads for their product. |
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| Created a short email survey with forms widget |
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| Asked subscribers about pain points, challenges, and goals |
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| Sent survey to email list and got 75% response rate |
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| Segmented leads based on responses and followed up with personalized offers and solutions |
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💡 Holiday hints: Back to School | Back to School: It’s the time when summer break ends and a new academic year begins. Happening in late August or early September, it’s a countdown to school! |
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Use the calendar widget to show the important dates and events of the new academic year, the checkbox widget to create a checklist of things to do before school starts, and the button to link to your website or blog for more helpful resources and tips. |
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Use the progress bar widget to show how much money you have raised for a school-related cause, the donation widget to encourage your subscribers to contribute to the cause, and the button to thank them and share the impact of their donation. |
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Use the testimonial widget to share some positive feedback and reviews from your previous customers or students, the coupon widget to offer a special discount or deal on your products or services, and the button to urge them to act fast and buy now. |
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Use the poll widget to ask your subscribers what they are most excited or nervous about for the new school year, the emoji widget to let them express their emotions, and the button to direct them to a landing page where they can find more support and guidance. |
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Are you ready for the Future of Email? | | Email marketing is undergoing a radical shift, especially with the advent of AI. To understand where email is headed, we’re hosting a live summit – the Email Edge. In this summit, 5 leading experts will be discussing topics from email strategy and deliverability to data-driven conversion strategies and AI. So, want to get ready for the future? This one’s for you, then. See you there? | |
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| Welcome to the AMA corner, where we invite different experts or influencers in the field of email marketing for an AMA session. You can ask your questions or doubts about campaign strategies, AMP technology, or any other related topics.
This month, we have Arnav, the Founder & CEO of Inagiffy, an end-to-end newsletter agency answering a burning question you might have. Arnav has helped hundreds of clients create and send engaging and effective newsletters that drive results. Here is one of the questions he answered: | Q: Ravi asks “I have an audience of 150k and I send them email newsletters regularly, but my open rate won’t increase > 5%. How can I improve this?” | A: Hi Ravi, this is Arnav. A low open rate can result from poor domain reputation, irrelevant content, or lack of personalization. I’ll help you fix your metrics with the below simple steps:
1) Check your domain health if you see anything but green, you must run warmup campaigns.
2) Check your past newsletter content to see if there are issues with the image size etc. which could be a one-way ticket to spam.
3) Segment your audience into active and inactive subscribers and send your newsletters to the active ones first. This will improve your domain health and deliverability, and prevent landing in spam or being marked as promotions in your inbox.
4) Test everything - You can also test different subject lines, preview texts, and send times to see what works best. I hope this helps you increase your open rate and engage your subscribers. Hope this helps answer your question Ravi!
Note: Ensure you have an unsubscribe link at the bottom of the email. |
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Partner Shout outs - AI tools we'd recommend | | Engage AI enables LinkedIn power users to write insightful comments, break the ice, and build relationships with prospects in a fraction of the time. Check it out → |
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| StoryLab.ai is a Team Storytelling suite for Brand, Content, and Employee Advocacy - with AI copy-generation tools embedded. StoryLab.ai makes your content creation, distribution & engagement process faster, easier, and more effective. Check it out → |
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| Are you struggling to scale your content production? Narrato is just what you need. Narrato is an AI-enabled content planning, creation, and workflow management platform that lets you manage your entire content process more efficiently and seamlessly. ✅ Harness the power of an AI writing assistant for multiple use cases in content creation. ✅ Simplify content planning with tools like the SEO content brief generator, AI topic generator, and content calendars. ✅ Enhance content quality with the AI content assistant that analyzes your content for grammar, readability, and originality. Check it out→ |
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That’s all for this month, folks. We hope you enjoyed this newsletter and found it useful. Now, it’s time to put these ideas into action and see how they work for you. Don’t forget to share your experiences with us. We would love to hear from you.
And if you haven’t already, sign up for Mailmodo and use it for your next campaign. You’ll be amazed by the difference that AMP can make. Trust us, it’s worth it.
Until next time,
The Mailmodo Team |
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| Get 3x conversion with Mailmodo | |
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