AMP emails and their transition from fad to future.
This and more is what Mailmodo and Jay Oram @ Action Rocket will deliberate upon in That Email Show, a Mailmodo (YC S21) production about all things email marketing.
Join us to eavesdrop on how both of us are witnessing jaw-dropping engagement and performance out of email marketing by hopping onto the AMP bandwagon.
Episode Notes
01:58
How did the passion and interest develop?
03:43
Jay’s journey so far
05:41
Talking about the Email Geeks community
08:17
How did you get to know about interactive emails?
10:47
Decoding two sides of the debate on interactive emails
15:11
Early interactive email prototypes and Jay’s first template
17:51
Next frontier in interactive templates
33:06
Accessibility inside emails
36:18
New verticals and use cases with AMP
39:38
Mainstream adoption and abuse of AMP