Is Keap pricing worth it?
One of the main advantages of Keap’s pricing as an ESP is its ease of use. Keap's user-friendly interface and drag-and-drop email builder make it simple for even non-technical users to create professional-looking emails. With a wide variety of pre-built templates to choose from and the ability to customize them to suit your needs, Keap makes it easy to create eye-catching emails that resonate with your audience.
However, one potential drawback of Keap is that its email marketing capabilities are not as advanced as some of its competitors. While Keap does offer features such as automation and personalization, and A/B testing, their functionality and capabilities are not as advanced as other ESPs. For example, its A/B testing capabilities may not be as advanced or customizable as those offered by some other ESPs. Keap does not allow businesses to test more than two variations of an email campaign, and it may not offer as much control over the testing parameters as some other providers. For these reasons, Keap’s pricing may not be justified and may be expensive for some businesses.
Another potential limitation of Keap is its contact management capabilities. While Keap does offer basic contact management features such as list segmentation and lead scoring, it may not be the best option for businesses that require more advanced contact management capabilities.
Updates in Keap pricing
This is the recent revised pricing plans of Keap.
- Pro - $149 /month - for 1500 contacts and 2 users
- Max - $199 /month - for 2500 contacts and 3 users
Keap has not introduced any significant changes in their pricing and features structure in recent times. In its last update, Keap consolidated its features into two plans to offer their users a more streamlined pricing structure and include certain advanced features for their users.
Verdict
Keap's pricing is competitive and flexible, making it an attractive option for small businesses on a budget. However, the value of the investment will depend on the specific needs and priorities of each business. While Keap offers basic email marketing and contact management capabilities, it may not be the best fit for businesses that require more advanced features. Nonetheless, Keap's ease of use and affordability make it a good option for small businesses looking for a simple and affordable solution for email marketing and CRM.
