Is klaviyo pricing worth it?
For many businesses, Klaviyo pricing may be worth it. The platform's advanced automation features allow businesses to create more targeted and personalized campaigns, which can result in higher engagement and conversion rates. Klaviyo integrates with a wide range of other marketing and e-commerce tools, making it a powerful all-in-one marketing solution. However, it is important to consider its drawbacks in terms of pricing to analyze whether it is worth it for your business properly.
The cost of Klaviyo can vary depending on the size of your email list and the features you need. The platform offers a range of pricing tiers based on the number of contacts you have, starting at $20 per month for up to 500 contacts and increasing to $1,700 per month for up to 200,000 contacts. For larger businesses with even more contacts, Klaviyo offers custom pricing options. Businesses with a smaller email list may find the pricing relatively expensive compared to other email marketing tools.
Klaviyo's advanced features and customization options may be overwhelming for some businesses that do not require such advanced automation capabilities, making it unnecessary for them to pay for these features. Additionally, because Klaviyo offers many advanced features and customizations, it may take some time and resources for businesses to fully learn how to use the platform effectively, which could increase the cost of using the platform. It is also worth noting that Klaviyo does not offer A/B testing for email campaigns in its basic pricing plan, which could be a drawback for businesses that rely heavily on testing and optimization to improve their email marketing performance.
Lastly, While Klaviyo offers email and chat support, phone support is only available for certain pricing tiers, which could disadvantage businesses that prefer immediate assistance.
Best is still klaviyo. But a handful of others are close to parity + gaining market share. klaviyo enterprise pricing is insane
We are taking most of our DTC brands from Klaviyo to Attentive in Q1. Klaviyo pricing and overall agency support have been shameful.
Updates in Klaviyo pricing
This is the recently revised pricing plan of Klaviyo as of May 2024.
| Number of contacts | Free | Email and SMS | |
|---|---|---|---|
| 250 | $0/month + upto 500 monthly emails + 150 free monthly SMS/MMS credits | - | - |
| 2.5k - 3k | NA | $70/mo | $85/mo |
| 5k - 5.5k | NA | $110/mo | $125/mo |
| 6.5k - 10k | NA | $150/mo | $165/mo |
| 15k-20k | NA | $375/mo | $390/mo |
| 45k - 50k | NA | $720/mo | $735/mo |
| 70 - 75k | NA | $1070/mo | $1085/mo |
| 95k - 100k | NA | $1380/mo | $1395/mo |
| 105k - 110k | NA | $1495/mo | $1510/mo |
| 125k - 130k | NA | $1725/mo | $1740/mo |
| 135k - 140k | NA | $1840/mo | $1855/mo |
| 250k+ | NA | Custom plan | Custom plan |
Klaviyo brought in new changes to its pricing and plans in July 2022. They introduced changes in their pricing for customers on the higher tiers of their email plans and increased the pricing for their SMS plans to accommodate higher carrier costs. They also introduced a new tier called ‘Klaviyo One’ for larger brands and their requirements and removed the feature of unlimited email sends for all their plans. Although not drastic, these changes are important to note to make an informed decision on choosing the right plan and service provider for your company.
@klaviyo Just dropped that they have updated "pricing" and that we were grandfathered but have to "update" what we pay. Rep casually dropped our "new price" which is close to a quarter million dollars more PER YEAR. Same service. Need to replace. Recommendations @thesamparr ?
Verdict
The decision on whether Klaviyo pricing is worth it depends on each business's specific needs and budget. While Klaviyo offers advanced automation, personalization, and integration capabilities, it may be relatively expensive for businesses with a smaller email list, and the complexity of the platform may require additional time and resources to learn how to use it effectively. However, Klaviyo's pricing may be worth the investment for businesses that prioritize these features.
