Is Mailchimp pricing worth it?
With a wide range of features and price plans catering to all kinds of businesses, Mailchimp is the widely used email marketing software.
Mailchimp offers four email marketing plans to start with: Free, Essentials, Standard, and Premium. All plans include basic features such as marketing CRM, audience insights, and email campaigns with multivariate testing and basic segmentation options. Advanced segmentation is offered for Standard and Premium plans only. The free plan, starting from $0/ month, offers up to 500 contact list and 1,000 email credits sent monthly. The Essentials plan, starting from $9.17/month, offers a maximum contact count of 50,000 and a monthly send limit of 10x the plan’s contact limit.
The Standard monthly plan offering 12x plan’s contact limit, starts from $13.70 and up to 100,000 contacts. Mailchimp's Premium plan, a custom plan, offers an email send limit of 15X the contact limit. Email support is provided for all Mailchimp account users. Customer support options like live chat support are excluded for free plans, and phone support is only included for the premium Mailchimp plans.
If monthly limits are exceeded, the user must pay additional charges. All plans provide additional features like websites and domains. This email marketing platform generates custom designs instantly with a creative assistant. The tool also has transactional email plans discussed in this article. Visit Mailchimp's pricing page for the latest details.
Although the platform offers a range of pricing plans, some users are criticizing the email marketing platform for its high price compared with other email marketing tools.
Also if anyone has a Mailchimp alternative they love, lmk! Especially once that plays nice with Submittable via Zapier. The Mailchimp pricing for Capsule's 4,200 contacts is $69/month, which is just wild.
Wow, the new Mailchimp pricing models is outrageous for small businesses. Pay as you go is gone (and past credits expire) and the limits on the new tiers are bonkers.
Mailchimp pricing plans are not as simple as those of its competitors. Various factors are taken into account, such as the number of Subscribers and the amount of mail you send each month. Estimating the cost can be difficult sometimes, when considering other factors while choosing Mailchimp over other competitors when your business is experiencing exponential growth.
In addition, if you need to use an add-on or integration, Mailchimp's prices can quickly add up. For example, you must join the Standard plan for $14.99 per month to use Mailchimp's Retargeting ad features. However, you need to pay another $20 per month on top of the standard plan to use Mailchimp's Facebook advertising integration.
Updates in Mailchimp pricing
This is the recent revised pricing plans of Mailchimp as of May 2024.
| Number of contacts | Free | Essential | Standard | Premium |
|---|---|---|---|---|
| 500 | $0/month | $9.17/month | $13.70/month | $274.92/month |
| 2,500 | NA | $27.39/month | $45.85/month | $273.92/month |
| 20,000 | NA | $145.30/month | $172.69/month | $369.20/month |
| 75,000 | NA | NA | $369.20/month | $595.48/month |
| 100,000 | NA | NA | $458.52/month | $643.12/month |
| 200,000 | NA | NA | NA | $1,006.37/month |
| 250,000+ | NA | NA | NA | Contact sales |
Mailchimp has increased the price by 16% from December 2022, and the drop in its free plan for August 2022 has made it all the more costly. Last month, Mailchimp notified its free users that as of March 10th, it had added more stringent limitations, and the number of subscribers was decreased to 500 users. The increase in the price structure has disappointed many of its users, and they are looking for more affordable pricing email marketing service providers to cater to their growing business.
What happened to your pricing plans? 500+ contacts is $27/month?! I used to recommend you to my small business clients... now the pricing is over the top.
Only 500 contacts and a thousand emails will be covered by their free plan from March 10, 2023! And the cost of Mailchimp skyrockets when you have a growing email list. Every contact, including the one that has been unsubscribed, is a chargeable contact in Mailchimp. This means you'll have to clean up your mailing list all the time in order to keep Mailchimp prices low. Furthermore, they are charged twice for a contact that appears on two lists!
Verdict
Mailchimp is a tool that allows you to create and send behaviorally based messages to the right user base, with over 300 integrations. However, one hurdle is its high subscription costs, which could prove to be an obstacle for many small businesses with limited budgets.
Finally, Mailchimp can be more expensive than some competitors but it's important to remember that the platform has a robust set of features and is easy to use. There are a number of alternatives available that provide more affordable pricing plans if you're budget-constrained or don't need all the advanced features provided by Mailchimp. Ultimately, the specific needs of your email marketing and budget will determine whether or not it's best for your business.
