Is MailerLite pricing worth it?
MailerLite is one of the best and easiest-to-use email marketing programs. It offers features such as newsletter creation, website design, and landing page selling for e-commerce products.
However, some users have found that the price of their platform is comparatively high compared to other competitors in the market, and they are looking for a different email marketing service provider.
Well, that's true! 😂, As far as MailerLite goes, from what I see its pricing is also dependent on number of subscribers, which I currently don't find ideal. -Mihai Iova, Co-founder, SliceWP
[“@MailerLite poor effort on the misleading pricing plan front…”]
Despite its simplicity, some users consider MailerLite's pricing structure an expense compared to other email marketing platforms. For instance, Mailchimp's subscription plans range from $9.99 per month for up to 500 subscribers and increase according to the number of users. Similarly, the Sendinblue plans have a monthly fee of $25 and can be purchased for up to 10,000 emails with free contacts every month.
Updates in MailerLite pricing
This is the latest pricing plans of Mailerlite as of May 2024.
| Number of contacts | Free | Growing Business | Advanced |
|---|---|---|---|
| 500 | $0/month | $9/month | $18/month |
| 1000 | $0/month | $13.50/month | $27/month |
| 5000 | NA | $35.10/month | $45/month |
| 10k | NA | $65.70/month | $99/month |
| 25k | NA | $143.10/month | $180/month |
| 50k | NA | $260.10/month | $306/month |
| 70k | NA | NA | $342/month |
| 100k | NA | NA | $396/month |
| 150k | NA | NA | $553.50/month |
| 200k | NA | NA | $738/month |
| 300k | NA | NA | $1080/month |
| 500k | NA | NA | $1710/month |
The MailerLite pricing plan is fairly straightforward, meaning users can switch between them anytime. In addition, MailerLite offers a 14-day trial period for its subscription plans that allows users to test the options before they decide to subscribe.
However, not all of these features are at the premium end of the scale when it comes to performance and quality. For example, the offer of email and newsletter templates is pretty basic and has a limited number of options. It may not work properly while you are working on the platform, and users might face glitches and slow loading times.
Similarly, MailerLite offers an automation workflow editor but no pre-made templates. This slows things down, as you always have to build even basic workflows from scratch, which means there is a steeper learning curve if you are new to building automation.
Verdict
MailerLite is a full-fledged email marketing tool with a landing page and sign-up form building. It is recommended for small business owners with a small budget who want to explore the advanced features of email marketing, such as automation, list management, landing pages, and e-shop selling.
The conclusion is that the MailerLite platform offers a number of advantages and justifies its price, although some users may perceive it as higher compared to competitors. The advantages include high-quality customer support, data privacy protection, and a wide variety of learning resources. To ensure that MailerLite is a good platform for them, businesses should evaluate their needs and budget in terms of email marketing.
