Is Omnisend really worth it?
Omnisend is a multi-channel marketing automation platform. It's designed to help SMEs streamline their online business marketing processes through intelligent and automatic solutions that increase revenue while cutting down on time and resources. The platform offers several features to create and send targeted advertising campaigns, perform automated operations, and monitor results.
If your business has a smaller email list and a limited budget, Omnisend's more affordable plans may be a good option. These plans offer basic email marketing features and some automation capabilities, which can help you save time and increase engagement with your subscribers.
However, if your business has a larger email list and requires more advanced features, such as SMS messaging and advanced automation workflows, you may need to upgrade to one of Omnisend's more expensive plans. While these plans can be costly, they offer a range of features that can help you scale your business.
Omnisend provides businesses with SMS text messaging capabilities to reach customers directly on mobile devices. This may be particularly useful for businesses wanting to send time-sensitive messages, such as flash sales or urgent notifications.
Updates in Omnisend pricing
Omnisend offers three price plans: Free, Standard, and Pro. Each plan has different features for businesses of various sizes. The free model allows businesses to scale up their marketing automation when needed.
Here's the latest Omnisend pricing as of May 2024.
| Number of contacts | Free | Standard | Pro |
|---|---|---|---|
| 0-250 | $0/mo | $16/mo | $25/mo |
| 251-500 | NA | $16/mo | $59/mo |
| 501-1k | NA | $20/mo | $59/mo |
| 1k - 1.5k | NA | $25/mo | $59/mo |
| 4.5k - 5k | NA | $81/mo | $90/mo |
| 9k - 10k | NA | $132/mo | $150/mo |
| 13.5k - 15k | NA | $207/mo | $348/mo |
| 45k - 50k | NA | $413/mo | $715/mo |
| 70k - 75k | NA | $650/mo | $1044/mo |
| 95k - 100k | NA | $900/mo | $1334/mo |
| 115k - 120k | NA | $1144/mo | $1566/mo |
| 145k - 150k | NA | $1456/mo | $1914/mo |
The free plan offers 500 emails per month, a maximum of 250 connections, 60 SMS messages, and 500 web alerts each month. To help you get started right away, the plan comes with preprogrammed automated workflows. Omnisend gives its users limited access to templates and a pop-up and sign-in form.
Compared to other plans, this plan does not offer advanced features, and you will be limited in the number of email messages and SMS that can be sent to the audience. The Omnisend branding is too obvious on forms and campaigns, which can be frustrating for users who are paying a hefty amount for their emails.
At $16 a month, users can send emails 12 times the number of their email list. Businesses can connect with up to 500 contacts and gain access to all the automation features offered by Omnisend. A/B testing, unlimited web push notifications, unlimited SMS messages, and unlimited active sign-up forms are part of the standard plan. It does not offer features that are restricted to the Pro plan, users must have over 500 contacts for reaching a 12x email limit and will need 60 000 contacts to use Customer Success Manager.
All the features of Standard or Free Plans, plus several more, perfect for enterprises with large email lists, are offered as part of the Pro Plan. Substantial increases in features also accompany a significant price increase. The pro plan will cost you $59 a month. The user can send unlimited messages to an unlimited number of contacts at this price. You need more than 27,000 contacts to reach the customer success manager limit. For some businesses, the prices can be higher than the features they are getting.
Prices will increase as your business grows and you need to contact more contacts. For example, if you increase your subscriber base by 10 times or more to 5000, the price of a standard plan would be $65 per month, and an advanced plan would be $90 per month, which can be a huge chunk out of your constrained budget.
Prices will increase as your business grows and you need to reach out to more contacts. For example, if you increase your subscriber base by 10 times or more to 5000, the price of a standard plan would be $65 per month and an advanced plan is $90 per month which can be a huge chunk out of your constrained budget.
Verdict
When selecting the best Omnisend price for your business, consider each plan's features. Some features, like advanced reporting and customer analytics, are only available on the pro plan.
In conclusion, Omnisend is a powerful email marketing platform with many benefits, but its high price may not be appropriate for all businesses. If you are a small business owner or a start-up with a limited budget, you may wish to consider other options for more reasonable price plans. Before you decide to join Omnisend's expensive plans, it is worth asking yourself whether or not you need all the features that Omnisend offers and whether they help your business scale.
