Is SendPulse pricing worth it?
Let's examine SendPulse's features and services more closely to determine whether its pricing is worth it.
One of SendPulse's standout features is its email automation capabilities. With this service, businesses can create a sequence of automated emails that are triggered by specific actions or events. This feature saves businesses time and ensures that customers receive timely and relevant information, justifying the platform’s pricing.
Other features that make SendPulse worth the investment are its A/B testing capabilities, AI-integrated features like predictive analytics, and easy-to-use drag-and-drop email design tools. These features allow businesses to optimize email campaigns and improve their open and click-through rates.
However, some features and services may not be worth the investment for all businesses. For example, SendPulse's web push notifications feature may not be useful for businesses that do not have an active website or do not rely on website traffic for their customer outreach. Similarly, the SMS marketing feature may not be relevant for businesses primarily communicating with customers through email or social media. Moreover, the platform’s limited customer support options and limited customization options in email designing may also make SendPulse users question its value.
Additionally, SendPulse's different email plans are priced according to the users’ contact list size. As the users’ businesses grow, the plan becomes increasingly expensive, making it a less attractive option.
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Updates in SendPulse pricing
This is the recent revised pricing plans of SendPulse as of May 2024.
| No. of contacts | Free | Standard | Pro | Enterprise |
|---|---|---|---|---|
| 500 | $0/month | $8/month | $9.6/month | $13.44/month |
| 1k | NA | $12/month | $14.40/month | $20.16/month |
| 2.5k | NA | $25/month | $30/month | $42/month |
| 5k | NA | $35/month | $42/month | $58.80/month |
| 10k | NA | $53/month | $63.60/month | $89.04/month |
| 20k | NA | $90/month | $108/month | $151.20/month |
| 25k | NA | $108/month | $129.6/month | $181.44/month |
| 50k | NA | $191/month | $229.20/month | $320.88/month |
| 100k | NA | $322/month | $386.40/month | $540.96/month |
| 150k | NA | $436/month | $523.20/month | $732.48/month |
| 200k | NA | $524/month | $628.80/month | $880.32/month |
| 250k | NA | $570/month | $684/month | $957.60/month |
| 500k | NA | $840/month | $1008/month | $1411.20/month |
| 1M | NA | $1630/month | $1956/month | $27338.40/month |
| 2M | NA | $3080/month | $3696/month | $5174.40/month |
| 5M | NA | $7000/month | $8400/month | $11,760/month |
The most recent pricing update for SendPulse occurred in June 2021. The update included changes to the pricing plans and features offered by the platform.
SendPulse's pricing plans now include a free plan with limited features and paid plans starting at $6.40 per month for up to 500 contacts. The pricing of the paid plans varies based on the size of the contact list and the features selected, with higher-tier plans offering more advanced features such as automation workflows and web push notifications. This was a significant jump from their older pricing structure which offered one paid plan whose pricing increased with increasing subscribers for all users, with fewer options for picking features and plans based on users’ needs.
Verdict
Overall, the value of SendPulse pricing depends on a business's specific needs and priorities. For businesses that rely heavily on email marketing, automation, and A/B testing features make SendPulse a valuable investment. However, businesses that do not need these features may find SendPulse's pricing less attractive.
In conclusion, SendPulse offers a range of features and services that can be valuable for businesses looking to improve their email marketing efforts. While some features may not be relevant for all businesses, the automation and A/B testing capabilities make SendPulse a competitive option for businesses looking to invest in an email marketing service provider.
