April Mullen Email Marketing Expert
Bringing experience from 15 years on the agency, martech and brand sides of marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.
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Who is April Mullen?
April Mullen is an expert in email optimization and deliverability at MessageBird. With her expertise, she helps companies like Airbnb, X, and Booking.com send over 4.5 trillion emails annually, ensuring optimal inbox placement and high deliverability rates. April and her team work closely with ISP and Inbox providers to resolve issues and ensure that emails get delivered successfully. Additionally, she leverages automation and optimization models to reduce bounces, blocks, and delays for every ISP and market, making MessageBird a trusted platform for commercial email delivery.
About the expert's affiliated organization - Sparkpost, Women of Email.:
SparkPost is a leading cloud-based email delivery service trusted by businesses of all sizes. With its exceptional deliverability, scalability, and real-time analytics, SparkPost enables organizations to send high-volume emails effectively. Additionally, the Women of Email community is a global network of women professionals in the email marketing industry, providing support, mentorship, and networking opportunities to empower and advance women in the field. Both SparkPost and Women of Email are committed to delivering excellence and fostering diversity in the email industry.
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Guides to help you drive email conversions
The BIMI Guide You Need as An Email Marketer
BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.
Everything You Need to Know About Dynamic Email Content
Dynamic email content is any content in an email that differs based on the subscribers’ behavior, data, and preferences and is used for personalizing elements like visuals, text, or calls to action to target specific subscribers.
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Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.
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